BLACK BEANE N G A G E M E N T

The TastyKhana Work Vault

The BriefTastykhana.com is the first online aggregator in India to provide a fast food ordering service.

For a one of its kind startup, the website was looking forward to spread their network to major cities across India.

The need to educate the masses about the potential of the website as well as develop substantial web-traffic and customer queries saw Black Bean take up a unique project that would develop into one of the most successful online portals today.

• Develop website content strategy encompassing online and offline touch points including website, social and mobile• Develop strategies for geographic targeting, remarketing and retargeting strategies• Implemented a mobile marketing strategy• Developed and executed online marketing strategies utilizing SEM, SEO, Social Media, Email, Affiliate, CRM and Display advertising• Evolve the email marketing strategy from data to delivery• Manage, analyze and report generation for all marketing campaigns across social networks, social media activities, blog networks, viral media publishers and sites, etc.• Develop a strategy to handle the online reputation management

Approach

Website Oct 2012

Website May 2013

Facebook Ads

0

50

100

150

200

250

300

350

Posts

Comments

Reshares

Favourites

96

28

24

8

140

32

31

7

187

33

23

7

227

62

33

12

209

303

141

18

178

133

92

10

92

20

22

7

24

102

103

18

Social Media Twitter

Trends

Social Media Facebook

Trends

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000Posts Comments Reshares Favourites

43 76 168 363

86 259 546 1661

78` 224 821 5464

40 53 151 1529

20 25 186 1437

16 403 895 9229

14 637 1475 1768

5 120 218 3079

Social Media Twitter, Facebook

Trends

Conversion Rate56%

Amplification Rate37%

Applause Rate 7%

Conversion Rate4%

Amplification Rate9%

Applause Rate 87%

Conversion Rate – Comments per PostAmplification Rate – Re-Shares per postApplause Rate – Favourites per Post

Paid Advertising

Email Campaign

• Increased daily website traffic from 800 to 4000• Increased order count from 1200 per month to 4000 within the first 3 month with a month on month increase of 10%• Increased monthly app downloads from 200 to 3700 monthly downloads• Reduced the Cost per Acquisition(CPA) for new customers by 20%

Results

Thanks for your time!If you think anyone of this is interesting

Or most of it is just plain confusing

Or generally would like to meet us

Then do drop us a line!

alet@myblackbean.com +91 97640 01729

deepti@myblackbean.com +91 99232 1122

myblackbean.com

follow us @myblkbean

BLACK BEANE N G A G E M E N T