Danuta PIETER

FROM WIKTI TO WIKSI 2.0

BACKGROUND FOR WIKINOMICS

°

Profound changes underway : economical, sociological, demographical, technological° Giving rise to powerful new models of production based on community, collaboration and self- organization (vs old hierarchies and control)° New norms for the NET GENERATION, not only so called ‘Digital Natives’ (Speed, Freedom, Openness, Mobility, Innovation, Authenticity, Playfulness..)

RISE OF WEB 2.0

° Rise of web 2.0 and new models based on community of interests, engagement, exchange, collaboration and self organisation

RISE OF WEB 2.0

°Web 1.0 : One way content delivery

°Web 2.0 : Broadcast yourself !

- Based on the WIKI : software that enables users to edit content of webpages

- Blogosphere is thriving and bringing fluidification/disappearance of old frontiers and barriers

NEW COMPETITIVE PRINCIPLES FOR BUSINESS

1)Opening up :

Be + more transparent and make boundaries porous to external resources

2)Peering :

Encourage new forms of horizontal self- organization vs traditional hierarchies

3)Sharing :

Rethink the economics of IP in a knowledge based economy

4) Global Action :

From multinational, become global

NEW COMPETITIVE PRINCIPLES FOR BUSINESS

° Potential to adapt will make new leaders emerge ° Capacity, in the new economy, to integrate individual dispersed talents, will be THE defining competency° Build Trust

WIKINOMICS TODAY

°WIKINOMICS is the new economy as a result of unprecedented exchange capacities

° Every day new business models where people can collaborate for financial and non financial benefits

TOWARDS A NEW ECONOMY OF KNOWLEDGE

•More and more, knowledge becomes accessible for free

•Number of knowledge producers increases

•Cost of posting information online decreases, while storage capacities become infinite

•Competition will be more and more around human resources both inside and outside the company, than on knowledge itself

TAPPING INTO INTERNAL AND EXTERNAL KNOWLEDGE

° Capacity of organisations to integrate dispersed competencies is crucial° Invent real tools to open up to both internal and external contributions to CO- CREATE products and services° Build trust. Reduce suspicions and fears

HOW DOES IT APPLY TO OUR BUSINESS ?

A global leader entirely dedicated to the water and waste businesses

Over its history, from the inauguration of the Canal of Suez (1869) to the SE’s listing on the stock market in 2008, the company has had to reinvent itself

SHIFTING BUSINESS MODELS

° From Concession contracts to Knowledge Transfer Contracts

-WOPs

-Waterspheres

-UNDP Waterwiki

-WIKTI

WHAT IS WIKTI ?

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WIKTITM IS THE ISO 9001 : 2000 certified Suez Environment Know-How Transfer methodology

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Key point : acquisition of competencies by the entire staff

SUMMARIZING WIKTI

FROM WIKTI TO WIKSI : entering into the future

AN ON-GOING PROJECT: WIKSI 2.0

AN ON-GOING PROJECT: WIKSI 2.0

WIKSI 2.0 : WHAT IS IT?

°

A structured forum to find, post and evaluate written best practices (WIKIPEDIA)° A technical video sharing platform, with the possibility to upload, download and podcast on determined subjects of interest° Everyone can contribute in a simple way

°Way to reach every collaborator efficiently

° Part can be internal only, part external

BUILD ON LOCAL INITIATIVES

° UNITED WATER

° ALGERIA

BUILD ON LOCAL INITIATIVES

THE MAIN CONDITIONS FOR PEER PRODUCTION ARE THERE

1) PRODUCTION IS INFORMATION

Low cost of participation for contributors

2) SEGMENTATION INTO PROCESSES

Individuals can contribute in small increments and independently of other producers

3) LOW COST FOR INTEGRATING PRODUCTION INTO A FINISHED END PRODUCT

Includes leadership and quality control mechanisms

WHY CONTRIBUTE VOLUNTARILY ?

Participation provides :° Exposure

° Experience

° Connections

° Possibility to earn status

Contribution will come from what people are most passionate about

° Is Democracy bad for the average citizen because he is not knowledgeable enough and his judgement is too poor ?

AN ANSWER TO CRITICISM

INTERNAL ADVANTAGES

1) STRENGTHENING of Employee engagement

2) IDENTIFY and CAPTURE OF KNOW-HOW within the Company

3) ACCELERATOR OF INNOVATION

EXTERNAL ADVANTAGES : THE CASE FOR AN OPEN PUBLIC TOOL

1) STAKE HOLDER DIALOGUE :

Create good reputation and reduce fears about the Corporation

2) INNOVATION :

Access the know-how of a much larger community with various expectations and resources

3) HR :

Very strong recruiting tool especially for younger people