Cultural Encounters at the de Young

designed to attract new and diverse audiences

Our Goal: A Younger More Ethnically Diverse Audience for Cultural Encounters Programming

Baseline - Fall 2007

17% under the age of 30

26% of visitors non-white

More Marketing

Summer 2008

14% of audience under 30

23% of visitors non-white

Audience Development Committee forAsian/ American/ Modern Art: Shifting Currents, 1900-1970

Asian American Art Now

Fall 200823% of audience under the age of 3029% of visitors non-white

Exit Surveys of Cultural Encounters Audiences

Demonstrated that diversifying our audience was more complicated/ difficult than we had anticipated

Encouraged us to form Audience Development Committees

Encouraged us to seek new ways of marketing our programs

Will continue to provide necessary feedback