deal page redesign
DESCRIPTION
English version of deal page redesign case study.TRANSCRIPT
Deal Page Redesignat Peixe Urbano
Observe
HypothesizeTest
Create
Process Overview
The original deal page
How do users see it?
Something like this
Goals of this page
Goals of this page
Sell deals
Goals of this page
Sell deals
Register and subscribe users
Goals of this page
Sell deals
Register and subscribe users
Invite friends
Goals
Goals
How are they actually using the page?
Where do they click?
Mainly in these areas
The goals
The clicks don’t match the goals
Frequency of clicks
The 3 most clicked links on the page (46% of all the clicks) don’t match the goals of this page.
And the buy button?0.2% of clicks.
Observations
Lots of clicks to change the city
Lots of attention on past deals
Few clicks on the buy button
Hypothesize
Observe
Test
Create
Framing the problem
Navigating to other cities shouldn’t happen that often
Navigating to past deals doesn’t fit the goals of the page
Navigating to past deals distracts the user from deals they can buy
Navigating to other cities shouldn’t happen that often
Navigating to past deals doesn’t fit the goals of the page
Navigating to past deals distracts the user from deals they can buy
Observe
HypothesizeTest
Create
Proposed solutions
De-emphasize links taking users farther
from buying
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Chunk related information
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Streamline the visual language
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Move content higher on the page
Original
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Example: Deal Page Redesign
Observe
HypothesizeTest
Create
Original
New
But is it better?
Example: Deal Page Redesign
The buy button wentfrom #25 (00.2%)
The buy button wentfrom #25 (00.2%)
to #1 (11.9%)
Show me the money!
A/B Tested with random 5% of tra!c
for 1 week
7% increasein sales
additional revenue for just this month
+ R$2,450,000
