dealer analysis ver 1

Bridgestone India Private Limited

DEALER ANALYSIS DEALER ANALYSIS

Made and Presented By

MARKETING OFFICER – RUPALI DHANDA

Bridgestone India Private Limited2/15

DEALER SALE TREND FOR YEAR 2008

(All sizes of TB Tyre)


TB TYRE TOTAL DEALER SALE 2008

KEY POINTS

Sale in 2nd Half of 2008 higher than 1st Half.

OVERALL 2008 PICTURE

5867

978

9431

1572

15298

1275

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

1sr HALF SALE 1st HALF AVG 2nd HALF SALE 2nd HALF AVG TOTAL SALE QTY/LOCATION

AVG DEALER SALE QUANTITY

SALE

QTY

(In

Nos.

)


MONTHLY SALE &% GROWTHMONTHLY SALE &% GROWTH

KEY POINTS

Negative growth : Apr, Jul, Oct ,Dec

61% Growth in the sale during the 2nd Half of the year compared to 1st half.

9431

586748%

41%

88%

46%

17%

48%

19%

-16%-27%-23%

61%

-48%

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

MONTHS

SALE

QTY

(In

Nos.

)

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8

1

MO

NTHL

Y %

GRO

WTH

IN S

ALES

SALE QTY (In Nos.) 417 612 892 670 1285 1847 1372 1609 2374 1246 1485 1265 5867 9431

MONTHLY % GROWTH IN SALE QTY 48% 41% -23% 88% 46% -27% 17% 48% -48% 19% -16% 61%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half Total

1 ST HALF 2ND HALF TOTAL

Monthly %

Sale Grow

th


KEY POINTS

Major contribution to total sale in Month of Sept(16%:2406)

Lowest contribution to total sale in the month of Jan (3%: 429)

2nd half contributed 62% of the total sale in year 2008

MONTHWISE TB TYRE SALE TREND 2008

9%5%6%4%3%

12% 9% 11% 16%

8%10% 8%

62%

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

MONTHS

SALE

QTY

(In

Nos.

)

0%

10%

20%

30%

40%

50%

60%

70%

sale

qty

(As

% o

f tot

al s

ale

2008

)

SALE QTY (In Nos.) 429 636 898 694 1305 1905 5867 1384 1621 2406 1256 1499 1265 9431 15298

MONTHWISE SALE QTY AS % OFTOTAL SALE QTY

3% 4% 6% 5% 9% 12% 38% 9% 11% 16% 8% 10% 8% 62%

JAN FEB MAR APR MAY JUN 1st Half TotalJUL AUG SEP OCT NOV DEC 2nd Half TotalTotal Sale 2008


38%

Monthly sale as % of total 2008 sale


LOCATION WISE SALE TREND 2008

8 25479

74 254 238674

339 196649

242

5529

3076

1194 1175796

334 8 8

15298

0100020003000400050006000700080009000

1000011000120001300014000150001600017000

LOCATION

SALE

QTY

( In

Nos

.)

1sr HALF SALE 0 0 128 16 68 106 380 56 0 246 162 1851 1475 524 445 250 160 0 0 5867

2nd HALF SALE 8 25 351 58 186 132 294 283 196 403 80 3678 1601 670 730 546 174 8 8 9431

TOTAL SALE QTY /LOCATION 8 25 479 74 254 238 674 339 196 649 242 5529 3076 1194 1175 796 334 8 8 15298

DELHI-NORT

H

HEAD OFFIC

E

ANDHERI

NAVI MUMB

AIPUNE NAGP

UR

AHMEDABA

D

INDORE

RAIPUR

RAJKOT

MANGALOR

E

BANGALOR

E

HYDERABA

AD

CHENNAI

COIMBATO

RE

VIJAYAWAD

A

MADURAI

TRIVANDRU

M

ERNAKULA

M

TOTAL

KEY POINTS Major dependency on the dealers in Bangalore (Highest sell: 6629)

Hyderabad (3076) is second. 2nd Half of the year had higher sale in all locations except for AHEMADABAD.


36%

20%

8%5%0.2%

0.1%3%

0.5%2% 2%

4% 2%1% 2%

4%

0.1%0.1%2%

8%

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

LOCATION

SALE

QTY

(In

Nos.

)

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

SALE

(As

% c

ontrb

to to

tal s

ale

2008

)

TOTAL SALE QTY /LOCATION 8 25 479 74 254 238 674 339 196 649 242 5529 3076 1194 1175 796 334 8 8 1529

% CONTRIBUTION OF LOCATION TO TOTAL 0.1% 0.2% 3% 0.5% 2% 2% 4% 2% 1% 4% 2% 36% 20% 8% 8% 5% 2% 0.1% 0.1%

DELHI-

NOR

HEAD

OFFI

ANDHERI

NAVI MUMBAI

PUNE

NAGPUR

AHMEDABAD

INDORE

RAIPUR

RAJKOT

MANGALORE

BANGALORE

HYDERABAA

CHENNAI

COIMBATORE

VIJAYA

WAD

MADURAI

TRIVANDRUM

ERNAKULAM

TOTAL

% C

ON

TBN

TO T

OTA

L SA

LE

LOCATION WISE SALE AS % CONTRIBUTION TO TOTAL 2008 SALE

KEY POINTS

Largest contribution to total sale :Bangalore(38%), Followed by Hyderabad(20%).

Lowest contribution to total sale: North Delhi, Trivendrum & Ernakulam (0.1%)


% SHARE /LOCATION IN TB TYRE SALE 2008% SHARE /LOCATION IN TB TYRE SALE 2008

HEAD OFFICE0%

DELHI-NORTH0%

ERNAKULAM0%

TRIVANDRUM0%

HYDERABAAD20%

BANGALORE36%

CHENNAI 8%

COIMBATORE 8%

VIJAYAWADA5%

MADURAI2%

MANGALORE 2%

RAJKOT4%

RAIPUR1%

INDORE2%AHMEDABAD

4%

NAGPUR2%

PUNE2%

NAVI MUMBAI0%

ANDHERI3%


TB TYRE SIZEWISE SALE TREND PER DEALER

YEAR 2008


SIZE 1: 295/80 R 22.5 R150 IISIZE 1: 295/80 R 22.5 R150 II

TOTAL SALE OF R150 2008

67

800

52

309

82

491

0

100

200

300

400

500

600

700

800

900

1sr HALFSALE

1st HALF AVG 2nd HALFSALE

2nd HALF AVG TOTAL SALEQTY

/LOCATION

AVG DEALERSALE

QUANTITY

SALE

QTY

KEY POINTS

Sale in 1st Half of 2008 higher than 2nd Half.


MONTHWISE TB TYRE SALE TREND 2008

19%

61%

39%

18%

3%3%6%5%4%4%8% 8% 9%

14%

0

100

200

300

400

500

600

700

800

900

MONTHS

SALE

QTY

(In N

os.)

0%

10%

20%

30%

40%

50%

60%

70%

SALE

(As

% c

ontri

bn to

tota

l sal

e 20

08)

MONTHLY SALE QTY 29 61 64 72 112 153 33 36 48 24 26 142 491 309 800

MONTHLY SALE TREND (as % of Totalsale)

4% 8% 8% 9% 14% 19% 4% 5% 6% 3% 3% 18% 61% 39%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half TotalTOTAL


KEY POINTS

Highest sale in Jun with 19 % contribution to the total sale in 2008, Followed by Dec(18%).

1ST Half of the year contributed 61% of the total sale


295/80 R150 TB TYRE 295/80 R150 TB TYRE MONTHLY SALE &% GROWTHMONTHLY SALE &% GROWTH

446%

-37%

-78%

37%

56%

13%

5%

110%

9% 33%

-50%

8%

0

100

200

300

400

500

600

700

800

900

MONTHS

SALE

QTY

(In N

os.)

-2

-1

0

1

2

3

4

5

Mon

thw

ise%

gro

wth

in s

ale

SALE QTY 29 61 64 72 112 153 33 36 48 24 26 142 491 309 800 67

MONTHLY % GROWTH IN SALE QTY 110% 5% 13% 56% 37% -78% 9% 33% -50% 8% 446% -37%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st Half Total2nd Half TotalTOTALAVG TOTAL


KEY POINTS Sale lowered drastically in March (110% to 5%) & increased in DEC( 446%)

Above Avg sale in the month of APR, MAY,JUN &DE

Sale lowered by 37% in the 2nd Half of the year.


OVERWIEW : LOCATIONWISE SALE OF 295/80 R150 TB TYREOVERWIEW : LOCATIONWISE SALE OF 295/80 R150 TB TYRE

586 36 12 6 2

304274

7717 8

800

0

100

200

300

400

500

600

700

800

SALE

QTY

LOCATION

1sr HALF SALE 30 6 221 168 49 11 6 491

2nd HALF SALE 28 6 36 6 6 2 83 106 28 6 2 309

TOTAL SALE QTY /LOCATION 58 6 36 12 6 2 304 274 77 17 8 800

ANDHERI

NAVI MUMB PUNE

AHMEDABA

INDORE

MANGALOR

BANGALOR

HYDERABA

CHENNAI

COIMBATOR

VIJAYAWADA

TOTAL

KEY POINTS Major Players location wise sale = Bangalore(304), Hyderabad(274) &

Chennai(77).

Lowest Sale : Mangalore(2), followed by Indore & Navi Mumbai(6),Vijayawada (8).

New entries in 2nd Half: Navi Mumbai, Pune, Indore& Mangalore.


295/80 R22.SR150 II TB TYRE SALE/ LOCATION TREND FOR YEAR 295/80 R22.SR150 II TB TYRE SALE/ LOCATION TREND FOR YEAR 20082008

KEY SUMMARY

Highest Contribution to total sale : Bangalore(38%)

Lowest Contribution to toal sale : Indore (0.3%)

Above Avg Sale for year 2008 seen in Bangalore, Hyderabad & Chennai.

TB TYRE LOCATION WISE SALE TREND (In Nos. & as % of Total sale )

586 36 12 6 2

304 274

7717 8

800

67

38%

34%

10%

1%2%

7%

1%

5%0.3%1%2%

0

100

200

300

400

500

600

700

800

900

Location of sale

Sale

Qua

ntity

(In N

os.)

0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%32%34%36%38%40%

Sale

qty

as

% o

f tot

al s

ale

SALE QUANTITY 58 6 36 12 6 2 304 274 77 17 8 800 67

% CONTRB OF LOCATION TO TOTAL SALEQUANTITY

7% 1% 5% 2% 1% 0.30% 38% 34% 10% 2% 1%

ANDHERI

NAVI MUMBAI PUNE

AHMEDABAD INDORE

MANGALORE

BANGALORE

HYDERABAD

CHENNAI

COIMBATORE

VIJAYAWADA TOTAL

AVG SALES


295/80 R22.SR150 II TB TYRE SALE/ DEALER FOR 295/80 R22.SR150 II TB TYRE SALE/ DEALER FOR YEAR 2008YEAR 2008

SALE QUANTITY

20 24 1458

6 6 36 36 12 12 6 6 2 2 40

234

12 18

304

26

248 274

49 2877

12 5 17 6 2 8

800

40

0

100

200

300

400

500

600

700

800

900

IMPE

RIA

LTY

RE

Prin

ce T

yres

Ashi

rwaa

dTy

re S

ervi

ce

TOTA

L

Best

tyre

s -tb

r

TOTA

L

Inte

rnat

iona

lTy

res

TBR

TOTA

L

Mitt

al s

ales

&se

rvic

es-tb

r

TOTA

L

arun

tyre

s pv

tltd

-tbr

TOTA

L

Nirm

al ty

res

-TB

R TOTA

L

vora

tyre

sco

mpa

ny -

tbr

vrl lo

gist

ics

ltd

Avna

shen

terp

rises

-tbr

Mad

hus

tyre

cent

re-T

BR

TOT

AL

Asho

kaau

tom

obile

s

Sush

il tyr

es tb

r

TOTA

L

inte

rnat

iona

lty

re s

er-tb

rBM

lal

bro

s -

tbr TO

TAL

msp

tyre

s tb

r

parim

alam

tyre

age-

tbr

TOTA

L

rao

& ra

oty

res-

tbr

Rel

ianc

e pe

troM

kt,h

yder

ab.

TOTA

L

Tota

l

AVG

ANDHERI NAVIMUMBAI

PUNE AHMEDABAD INDORE MANGALORE BANGALORE HYDERABAD CHENNAI COIMBATORE VIJAYAWADA TOTAL

Dealer name& Location

Sale

qty

(In

nos.

)

KEY SUMMARY

Highest Dealer sale: Sushil Tyres (248) Hyderabad, Followed by VRL Logistics (234) Bangalore & International Tyre (49) Chennai

Lowest Dealer sale: Nirmal Tyres (2) Mangalore & Reliance Petro Mkt(2) Vijayawada.


295/80 R22.SR150 II TB TYRE SALE/ DEALER AS % CONTRIBUTION TO THE TOTAL 295/80 R22.SR150 II TB TYRE SALE/ DEALER AS % CONTRIBUTION TO THE TOTAL LOCATIONS SALE QUANTITY LOCATIONS SALE QUANTITY

41%

24%

100%

77%

64%

36%

71%

29%

75%

4% 6%9%

91%

13%

25%

100% 100% 100% 100%

34%

0

50

100

150

200

250

300

DEALER & DEALER LOCATION

SALE

QTY

(In

Nos.

)

0%

20%

40%

60%

80%

100%

120%

SALE

QTY

(As

% )

SALE QUANTITY 20 24 14 6 36 12 6 2 40 234 12 18 26 248 49 28 12 5 6 2

% CONTRIBUTION OF EACH DEALER TO THE TOTALLOCATIONS SALE QUANTITY

34% 41% 24% 100% 100% 100%100% 100% 13% 77% 4% 6% 9% 91% 64% 36% 71% 29% 75% 25%

IMPERIAL TYRE SERVICE(TBR)Prince TyresAshirw aad Tyre ServiceBest tyres -tbrInternational Tyres TBRMittal sales & services-tbrarun tyres pvt ltd-tbrNirmal tyres -TBRvora tyres company -tbrvrl logistics ltdAvnash enterprises-tbrMadhus tyre centre-TBRAshoka automobiles TBRSushil tyres tbrinternational tyre ser-tbrBM lal bros -tbrmsp tyres tbrparimalam tyre age- tbrrao & rao tyres- tbrReliance petro Mkt,hyderab.

ANDHERI NAVI MUMBAI

PUNEAHMEDABADINDOREMANGALORE BANGALORE HYDERABAD CHENNAI COIMBATOREVIJAYAWADA

KEY POINTS

BANGALORE : MAX CONTRIBUTION TO TOTAL LOCATION SALE BY VRL LOGISTICS (77%) FOLLOWED BY VORA TYRES(13%)

HYDERABAD:MAX CONTRIBUTION TO TOTAL LOCATION SALE BY SUSHIL TYRES(91%) FOLLOWED BY ASHOKA TYRES(9%)

CHENNAI MAX CONTRIBUTION TO TOTAL LOCATION SALE BY INTERNATIONAL TYRE(64%)FOLLOWED BYBM LAL (36%).

MUMBAI : MAX CONTRIBUTION TO TOTAL LOCATION SALE BY INTERNATIONAL TYRE(64%)FOLLOWED BYBM LAL (36%)


SIZE 2:SIZE 2:1000 R20 R150 TYRE1000 R20 R150 TYRE

52

104

622622

000

100

200

300

400

500

600

700

1sr HALF SALE 1st HALF AVG 2nd HALF SALE 2nd HALF AVG TOTAL SALE QTY/LOCATION

AVG DEALER SALE

SALE

QTY


MONTHWISE 1000 R20 R150 TYRETB TYRE SALE TREND 2008

0 0 0 0 0 0 0 4

296322

0 0

622 622

0% 0%

100%

0% 0% 0% 0% 0% 0% 0% 0% 1%

52%48%

0

100

200

300

400

500

600

700

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1st HalfTotal

2nd HalfTotal

TOTAL


MONTHS

SALE

QTY

(In

Nos.

)

0%

20%

40%

60%

80%

100%

120%

SALE

QTY

(As

% c

ontri

bn to

tota

l sal

e)

MONTHLY SALE QTY MONTHLY SALE (as % of Total sale)

9%


1000 R20 R150 TB TYRE SALE/ LOCATION TREND FOR YEAR 20081000 R20 R150 TB TYRE SALE/ LOCATION TREND FOR YEAR 2008

452

1232

4 2 8

5274

622

830

73%

1%0.30%1%

12%

2%5%

1%

5%

0

100

200

300

400

500

600

700

LOCATION

SALE

QTY

(In

Nos

.)

0%

10%

20%

30%

40%

50%

60%

70%

80%

SALE

(As%

con

trib

utio

n to

tota

l sal

e 20

08)

SALE QUANTITY 30 8 452 12 32 74 4 2 8 622 52

% CONTRB OF LOCATION TO TOTAL SALEQUANTITY

5% 1% 73% 2% 5% 12% 1% 0.30% 1%

ANDHERI

MANGALORE

BANGALORE

HYDERABAD

CHENNAI

COIMBATORE

VIJAYAWADA

MADURAI

ERNAKULAM TOTAL

AVERAGE

SALE


1000 R20 R150 TB TYRE SALE/ DEALER FOR YEAR 1000 R20 R150 TB TYRE SALE/ DEALER FOR YEAR 20082008

24 630

8 8

452 452

12 12 4 8 16 432

8 8 20 24 14

74

4 4 2 2 8 8

622

36.59

0

100

200

300

400

500

600

700

DEALER& LOCATION

SALE

QTY

(In

Nos

.)

Series1 24 6 30 8 8 452 452 12 12 4 8 16 4 32 8 8 20 24 14 74 4 4 2 2 8 8 622 36.5

DEALERIMPERIAL TYRE SERVICE(TBR)Ashirwaad Tyre ServiceTOTALMRT Co.-TBRTOTALvrl logistics ltdTOTALSushil tyres tbrTOTALBM lal bros -tbrjkv tyres-tbr ma tyre corporation- tbrRV commercial tyres-tbr TOTALparimalam tyre age- tbrmsp tyres tbrganga kaveri tyres tbrtyre sales &service - tbr eswari turea tbr TOTALshareef tyre works-tbrTOTALSAMY AUTO SERVICES-TBRTOTALCM Kurien &Co.TOTALTotal AVG

LOCATION ANDHERI MANGALOREBANGALOREHYDERABAD CHENNAI COIMBATORE VIJAYAWADAMADURAIERNAKULAM TOTAL


Sale analysisSale analysis

20%13%

25%

50%

19%

100%100%100%100%

80%

27% 32%

100%100%

11%11%13%

0

50

100

150

200

250

300

350

400

450

500

LOCATION

SALE

QTY

(In

Nos.

)

0%

20%

40%

60%

80%

100%

120%

SALE

QTY

(As

% c

ontri

bn)

SALE QUANTITY 24 6 8 452 12 4 8 16 4 8 8 20 24 14 4 2 8

% CONTRIBUTION OF EACH DEALER TO THETOTAL LOCATIONS SALE QUANTITY

80% 20% 100% 100% 100% 13% 25% 50% 13% 11% 11% 27% 32% 19% 100% 100% 100%

IMPERIAL TYRE SERVICE(TBR)Ashirwaad Tyre ServiceMRT Co.-TBRvrl logistics ltdSushil tyres tbrBM lal bros -tbrjkv tyres-tbr ma tyre corporation- tbrRV commercial tyres-tbr parimalam tyre age- tbrmsp tyres tbrganga kaveri tyres tbrtyre sales &service - tbr eswari turea tbr shareef tyre works-tbrSAMY AUTO SERVICES-TBRCM Kurien &Co.

ANDHERIMANGALOREBANGALOREHYDERABAD CHENNAI COIMBATORE VIJAYAWADAMADURAIERNAKULAM

dealer analysis ver 1

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