deborah barker, editor in chief facts & figures · national rates n dps £14,010 n dps (1st...

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25 Beautiful Homes holds a unique position in the UK market. From its very first issue, published more than 16 years ago, it has always delivered on its promise of featuring real-life homes that inspire. The magazine speaks to affluent readers countrywide who are passionate about their homes. They love the magazine because the houses feel real to them – aspirational yes, but always achievable. They see the magazine as escapism, inspiration and a source of decorating ideas that they can use to create their own beautiful home. DEBORAH BARKER, EDITOR IN CHIEF LAUNCH DATE 1998 NUMBER OF ISSUES 12 per year CIRCULATION 77,520 HEADLINE CIRCULATION 78,624* ADULT READERSHIP 340,000 SOCIAL CLASS PROFILE ABC1 ADULTS 35-54 AB 43% ABC1 68% *Print and digital combined Source: NRS Jan-June 2016 Source: ABC Jan–Jun 2016 FACTS & FIGURES

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Page 1: DEBORAH BARKER, EDITOR IN CHIEF FACTS & FIGURES · National rates n DPS £14,010 n DPS (1st third) £17,510 n Whole page £6,995 n Masthead (half) £4,730 n Front half page £8,085

25 Beautiful Homes holds a unique position in the UK market. From its very first issue, published more than 16 years ago, it has always delivered on its promise of featuring real-life homes that inspire. The magazine speaks to affluent readers

countrywide who are passionate about their homes. They love the magazine because the houses feel real to them – aspirational yes, but always achievable. They see the magazine as escapism, inspiration and a source of decorating ideas that they can use to create their own beautiful home.

DEBORAH BARKER, EDITOR IN CHIEF

LAUNCH DATE 1998NUMBER OF ISSUES 12 per yearCIRCULATION 77,520 HEADLINE CIRCULATION 78,624* ADULT READERSHIP 340,000

SOCIAL CLASS PROFILE ABC1 ADULTS 35-54AB 43%ABC1 68% *Print and digital combined

Source: NRS Jan-June 2016 Source: ABC Jan–Jun 2016

FACTS & FIGURES

Page 2: DEBORAH BARKER, EDITOR IN CHIEF FACTS & FIGURES · National rates n DPS £14,010 n DPS (1st third) £17,510 n Whole page £6,995 n Masthead (half) £4,730 n Front half page £8,085

What makes 25 Beautiful

Homes uniquen It is the only magazine to

deliver such a broad spectrum of homes full of inspiring ideas

for a passionate readership.

n Through its featured homes, the magazine showcases

every interior design style, from contemporary to country

and high-end to high street.

n We show unparalleled levels of furnishings in situ, including

product information.

n We allow our readers to dream.

NEW-BUILD

REPLANNED

INSPIRING

UNIQUE

DISTINCTIVE

Page 3: DEBORAH BARKER, EDITOR IN CHIEF FACTS & FIGURES · National rates n DPS £14,010 n DPS (1st third) £17,510 n Whole page £6,995 n Masthead (half) £4,730 n Front half page £8,085

How does 25 Beautiful

Homes inspire?

n SHOPPING PAGESEdited selection of the latest

products and trends

n Q&AExpert advice and tips

n THE SOURCEWays to ‘get the look’ from a selection

of the month’s houses

n INSIGHT PAGESSpecialist information, with advice

from the experts

n FLOORPLANSA visual guide to our replanned houses

SHOPPING

EXPERT ADVICE

THE SOURCE

EXPERT ADVICE

FLOORPLANS

Page 4: DEBORAH BARKER, EDITOR IN CHIEF FACTS & FIGURES · National rates n DPS £14,010 n DPS (1st third) £17,510 n Whole page £6,995 n Masthead (half) £4,730 n Front half page £8,085

The readers of 25 Beautiful

HomesWe have a loyal community

of readers whon share a common love of decorating.

n love shopping for luxurious branded products.

n are affluent and nationwide. WEALTHY ACHIEVERSWith successful careers and extensive investments, they value their home time

AFFLUENT FAMILIESLiving in prosperous suburban areas, they enjoy socialising with friends and family

YOUNG RETIREESHaving guaranteed income and active lifestyles, they like keeping in touch with trends

COUNTRY PROFESSIONALS

Well-educated commuters living in beautiful and exclusive surroundings

Page 5: DEBORAH BARKER, EDITOR IN CHIEF FACTS & FIGURES · National rates n DPS £14,010 n DPS (1st third) £17,510 n Whole page £6,995 n Masthead (half) £4,730 n Front half page £8,085

National rates n DPS £14,010n DPS (1st third) £17,510n Whole page £6,995n Masthead (half) £4,730n Front half page £8,085 n Front third page £8,410n Half page £4,220n Quarter page £2,485n RH page 10% premium, named positions on request

For National enquiries, please contact Kate Bragazzi (020 3148 [email protected])

For Regional enquiries, please contact Sarah Laker (0161 601 3732; [email protected])

For International enquiries, please contact Carol Bunce (020 3148 7620; [email protected])

For Production enquiries, call 020 3148 5447

Size and position rates Contacts

FULL PAGE HALF PAGEVERTICAL

HALF PAGE HORIZONTAL

QUARTER PAGE

TRIM 289 x 215 289 x 105 142 x 215

BLEED 295 x 221 295 x 111 148 x 221

TYPE 262 x 189 262 x 92 128 x 189 128 x 92

FEB MARCH APRIL MAY JUN JUL

COPY 4 DEC 8 JAN 5 FEB 2 MAR 1 APRIL 5 MAY

ON SALE 2 JAN 4 FEB 3 MAR 31 MAR 28 APR 2 JUN

AUG SEPT OCT NOV DEC JAN

COPY 10 JUNE 8 JULY 4 AUG 9 SEP 7 OCT 4 NOV

ON SALE 7 JULY 4 AUG 1 SEPT 6 OCT 3 NOV 1 DEC

Coversn Outside back £9,810n IFC DPS £19,630n IBC £8,035

Specs

Deadlines 2016