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Sales Update. DeCA West. Ms. Michelle Frost Chief, Semi-Perishables. End of Cheap Food?. Healthcare costs Oil price surge Weak dollar Weather Drought in Australia Flooding in Argentina Demand China beef consumption has doubled Impact of ethanol. Sustainability?. - PowerPoint PPT PresentationTRANSCRIPT
DeCA WestDeCA West
Ms. Michelle Frost Chief, Semi-PerishablesMs. Michelle Frost Chief, Semi-Perishables
Sales UpdateSales Update
End of Cheap Food? End of Cheap Food?
Healthcare costs
Oil price surge
Weak dollar
Weather• Drought in Australia
• Flooding in Argentina
Demand• China beef consumption has doubled
Impact of ethanol
Healthcare costs
Oil price surge
Weak dollar
Weather• Drought in Australia
• Flooding in Argentina
Demand• China beef consumption has doubled
Impact of ethanol
WaterWater
It takes 450 lbs of
corn to produce enough
ethanol to fill an SUV gas tank
It takes 800
gallons of water per person per
day to produce
daily food intake
CornCorn
1,500 gls water = 1lb beef
7 lbs corn = 1lb beef
2.5 lbs corn = 1lb poultry
Sustainability? Sustainability?
Consumer Impact Consumer Impact
FMI Trend Reports
• 71% increase in home cooking frequency
• 67% buying fewer luxury items
• 60% buying more store brands
Value will be focus
Fewer trips to secondary stores
Fewer trips = STOCK UP
FMI Trend Reports
• 71% increase in home cooking frequency
• 67% buying fewer luxury items
• 60% buying more store brands
Value will be focus
Fewer trips to secondary stores
Fewer trips = STOCK UP
Retail Shift Retail Shift
New outlets
• Supercenters, 70%
• Dollar stores, 64%
Losing ground
• Drug channel, -3%
• Grocery, -6%.
Same store dollar sales declined as well
New outlets
• Supercenters, 70%
• Dollar stores, 64%
Losing ground
• Drug channel, -3%
• Grocery, -6%.
Same store dollar sales declined as well
Defining TrendsDefining Trends
Four trends will shape the retail operating
environment the remainder of this decade: Aging population
Increasing ethnic diversity
Need for speed
Health & wellness concerns
Opportunities products, alterations to the
store (lighting, store set) accommodate
older shoppers’ limitations
Four trends will shape the retail operating
environment the remainder of this decade: Aging population
Increasing ethnic diversity
Need for speed
Health & wellness concerns
Opportunities products, alterations to the
store (lighting, store set) accommodate
older shoppers’ limitations
The Three PsThe Three Ps
Manufacturers trying to keep pace with new
items
• Portability
• Preparation simplicity
• Preparation time
New product concepts must respond to
speed-of-life issues without sacrificing flavor
Manufacturers trying to keep pace with new
items
• Portability
• Preparation simplicity
• Preparation time
New product concepts must respond to
speed-of-life issues without sacrificing flavor
Fastest-Growing CategoriesFastest-Growing Categories
1. Drinkable yogurt
2. Fresh fish/shellfish & seafood
3. Alcoholic cider
4. Ready-to-eat salads
5. Baby formula
6. Dairy-based drinks
Source: executive news report from nielsen global services,
december 2006
1. Drinkable yogurt
2. Fresh fish/shellfish & seafood
3. Alcoholic cider
4. Ready-to-eat salads
5. Baby formula
6. Dairy-based drinks
Source: executive news report from nielsen global services,
december 2006
>$1 Billion>$1 Billion
New Team Members New Team Members
Brad McMinn – Chief, Perishable
Barbara Merriweather – Category Manager,
Local/DSD
Bridegt Bennett – HQ Produce Specialist
Brad McMinn – Chief, Perishable
Barbara Merriweather – Category Manager,
Local/DSD
Bridegt Bennett – HQ Produce Specialist
Promotions Promotions
Total items published reduced 21%
• Dollar Sales Per SKU + 5%
• Units Per SKU + 7%
Increase Pallets/Shippers
Incorporate Club Packs
• Averaging $6.8 million per month
• $2 million per month increase
Seasonal Programs + $9 million
Total items published reduced 21%
• Dollar Sales Per SKU + 5%
• Units Per SKU + 7%
Increase Pallets/Shippers
Incorporate Club Packs
• Averaging $6.8 million per month
• $2 million per month increase
Seasonal Programs + $9 million
Front End RacksFront End Racks
Fixtures have been selected
Currently
• Developing stock assortment
• Surveying stores select type of fixtures
60 days to manufacture equipment
Phased implementation - September
Fixtures have been selected
Currently
• Developing stock assortment
• Surveying stores select type of fixtures
60 days to manufacture equipment
Phased implementation - September
Check It OutCheck It Out
Shoppers choosing self-checkout:• Wal-Mart (45%)
• Kroger (43%)
• Target (40%)
• Publix (28%)
• Costco (26%)
• Whole Foods (14%)
• Safeway (13%)
• Meijer (11%)
• Albertson’s (11%).
Shoppers choosing self-checkout:• Wal-Mart (45%)
• Kroger (43%)
• Target (40%)
• Publix (28%)
• Costco (26%)
• Whole Foods (14%)
• Safeway (13%)
• Meijer (11%)
• Albertson’s (11%).
Space Allocation – Bragg North Space Allocation – Bragg North
Today little variance in plan-o-grams
• Based on historic sales data
• Sets based on class of store
• No factor for lost sales or promoted volume
Reduce space in declining categories
• Fewer items = IN STOCK
Reconfigure flow to maximize allocation
efficiencies
Today little variance in plan-o-grams
• Based on historic sales data
• Sets based on class of store
• No factor for lost sales or promoted volume
Reduce space in declining categories
• Fewer items = IN STOCK
Reconfigure flow to maximize allocation
efficiencies
Organic OptionsOrganic Options
Organic food sales represent just 2.5%
Organics grew 30% in 2007
Grown roughly 20% per year for past five years
Grocery annual sales grew 3–5% overall
Organic food sales predicted to double as early
as 2009
Organic offerings in personal care, nutritional
supplements, household cleaners, and pet food
Organic food sales represent just 2.5%
Organics grew 30% in 2007
Grown roughly 20% per year for past five years
Grocery annual sales grew 3–5% overall
Organic food sales predicted to double as early
as 2009
Organic offerings in personal care, nutritional
supplements, household cleaners, and pet food
Sales of Bar Coded Organic Products• # Items up 17% in last 12 months (June-May) – from 540 to
635
• Sales for June-May period up 35% over prior year to 34.4 m
Environmental Initiatives Reusable grocery bags
sold starting 10/30/2007• 1,252,864 sold thru 06/23/2008
Compact fluorescent light (CFL) bulbs, FY 08
Goal: 1 Million • 878,105 sold FYTD – thru 06/23/2008
Sales of Bar Coded Organic Products• # Items up 17% in last 12 months (June-May) – from 540 to
635
• Sales for June-May period up 35% over prior year to 34.4 m
Environmental Initiatives Reusable grocery bags
sold starting 10/30/2007• 1,252,864 sold thru 06/23/2008
Compact fluorescent light (CFL) bulbs, FY 08
Goal: 1 Million • 878,105 sold FYTD – thru 06/23/2008
Focused on “Green” EffortsFocused on “Green” Efforts
Expand Benefit - Access G/R Expand Benefit - Access G/R
Developing staff office for support Serve as single POC for store support
• Logistics
• Communication
• Transportation
• Equipment
Develop “Virtual Solution”• Internet ordering – on site payment
• Develop total solution to include payment
• Expand – self fulfillment
Developing staff office for support Serve as single POC for store support
• Logistics
• Communication
• Transportation
• Equipment
Develop “Virtual Solution”• Internet ordering – on site payment
• Develop total solution to include payment
• Expand – self fulfillment
Retail PerspectiveRetail Perspective
Consumers are plugged into technology
Logging on to plan trips search for
restaurants and socialize
Top 15 web domains
• eBay.com, 1st
• Amazon.com, 5th
• Target.com, 12th
• Wal-Mart.com, 15th
Consumers are plugged into technology
Logging on to plan trips search for
restaurants and socialize
Top 15 web domains
• eBay.com, 1st
• Amazon.com, 5th
• Target.com, 12th
• Wal-Mart.com, 15th
Ms. Michelle FrostChief, Semi-PerishablesMs. Michelle FrostChief, Semi-Perishables
Thank You!Thank You!