decoding web content with scout
TRANSCRIPT
Decoding Web ContentA Brief Lesson in Information Architecture, Card Sorting and Organizing Chaos
with Tuna @silvacristina_
Information Architecture (IA)
(n). The organization, labelling, and navigation systems of a website to increase “findability” and “usability”
CONTENT
USERSCONTEXT
Content Audit
Card Sorting
Naming & Labelling
INFORMATIONARCHITECTURE
SITEMAP WIREFRAMES DESIGN CODERESEARCH
We do this...
INFORMATIONARCHITECTURE
SITEMAP WIREFRAMES DESIGN CODERESEARCH
...to get to this!
You get the DROPDOWN OF DOOM
So?
Not so quick links
Overwhelmed home pages
Go to the Brimfield Antique Show Website
brimfieldshow.com
Let’s try this out
Let that all sink in...
Content Audit
Yes, everything.
Name
Content type (page, subpage, pdf, form, etc.)
Make note if a link leads to an outside page
Go through the site and write down each page/content type on a post-it or index card
Card Sorting
Card Sorting
(n). Card sorting is a user-centered design method for increasing a system’s findability. The process involves sorting a series of cards, each labeled with a piece of content or functionality, into groups that make sense to users or participants
Open Card SortingParticipants are given cards showing site content with no pre-established groupings.
Closed Card SortingParticipants are given cards showing site content with an established initial set of primary groups.
Card sorting in action
Millie Richards
58, Female
From Quincy, MA
Millie is a retired nurse who has been searching for antique treasure all over New England since 1972. She has never been to the Brimfield Antique Show and needs to find out logistical information about how to get there and what to expect.
Terry Lee
39, Male
From Boston, MA
Terry is an accountant by weekday, avid fisherman by night. He also collects old bait boxes, fishing tackle, and other fishing goodies. He comes to the Brimfield Antique Show every time it is open. He usually checks the site to see if there will be any interesting new vendors and to check out the bulletin board and forums.
Denise Simon
30, Female
From Danbury, CT
Denise is a full-time antique seller. She travels all over New England to different shows on the weekends to sell the collections.
Get sorting!
Site Maps
Site Map
(n). The site-map is the architecture, the frame, or at least the foundation, which defines how people see, navigate and experience a system of information, and functionality.
fin.