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Drake University Agricultural Law Center Deconstructing Iowa Agriculture and Reframing for a Brighter Future Matt Russell Resilient Agriculture Coordinator Drake University Agricultural Law Center Feeding the World: Challenges for Water Quality and Quantity Public Policy Center, in partnership with the UI Water Sustainability Initiative April 9, 2015, Iowa City, IA

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Page 1: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Drake University Agricultural Law Center

Deconstructing Iowa Agriculture and Reframing for

a Brighter FutureMatt Russell

Resilient Agriculture CoordinatorDrake University Agricultural Law Center

Feeding the World: Challenges for Water Quality and QuantityPublic Policy Center, in partnership with the UI Water Sustainability

InitiativeApril 9, 2015, Iowa City, IA

,

Page 2: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Drake University Agricultural Law Center

Drake Ag Law Center•  Opportunities to study food and agriculture

law

•  Outreach to the food and agriculture community: www.drakeaglaw.org

•  My role: improving opportunities in Iowa's agricultural and rural economy

www.law.drake.edu/aglaw

Direct Marketer's Guide

Page 3: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Coyote Run FarmLacona, Iowa - Marion Co

Drake University Agricultural Law Center

Founded in 2005, we’re restoring a 110 acre farm into a profit center through relational marketing and sustainable agriculture.

•  Fruits, vegetables, cut flowers, plants

•  Pasture poultry•  Specialty beef• Hay, horses, mules

Page 4: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

• Highly industrialized

• Global supply chains

• Specialization• Growing own food

Page 5: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

Vertically integrated

Pork Production

Farrow to finish with crop ground

Specialty production: hoop house, organic,“Niman Ranch”

Multi-livestock with crops

Retail agriculture

Grow your own

Page 6: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

Good

Bad

Page 7: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

Good

Bad

Page 8: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

Polarized

This shapes the dialogue about Iowa agriculture

DefensivePassionate

Self interested

Self confident

Page 9: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

•  Air quality•  Nutrient loss•  Disease•  Soil erosion•  Pesticide drift•  Weed issues•  Water Quality

Better and worse is farm specific: externalized cost

Page 10: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Diversity Tends to Improve Outcomes

Drake University Agricultural Law Center

Management Units

Year round production

Multi-purpose

Structures: fences ponds, waterways, buffers, trees

Page 11: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Solutions have costs

Drake University Agricultural Law Center

Internalizing the costs

Reducing the externalized costsWho pays?

Private—land owners and farmers and consumers?Public—USDA and IDALS and taxpayers?

Non-profits—INHF, Trees Forever, SILT

Page 12: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Huge Needs

• More practices• Greater diversity• More structures• More dialogue• Awesome individual success stories all

along the continuum•  Iowa agriculture not such a great

success story

Drake University Agricultural Law Center

Page 13: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Statewide, across all of agriculture

• We are not doing a good job of integrating:

• Soil health• Nutrient cycling• Carbon cycling• Air quality• Pesticide use• Water quality

Drake University Agricultural Law Center

Page 14: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

The Food and Agricultural Continuum

Drake University Agricultural Law Center

•  Highly industrialized•  Global supply chains•  Specialization

•  Growing own food

Good news: room for more Iowans to be involved•  Monitoring •  Market development•  Product development•  Policy development•  Innovation

Bad news:•  Defensive•  Polarized•  Passionate•  Self interested•  Self confident

Page 15: Deconstructing Iowa Agriculture and Reframing for a Brighter …ppc.uiowa.edu/sites/default/files/russell.pdf · 2015-04-27 · Deconstructing Iowa Agriculture and Reframing for a

Thank You!

Drake University Agricultural Law Center

Matt RussellDrake University Agricultural Law Center(515) [email protected] www.law.drake.edu/aglaw