deezer and spotify for brands and labels
TRANSCRIPT
Deezer and Spotify for brands and labels
Streaming platforms Deezer/Spotify
Figures about the two world leaders
SPOTIFY
24 million active users worldwide
6 million paying users worldwide
More than 20 million tunes
3.8 M Facebook fans 600 000 followers on Twitter
Spotify is available in 32 countries
DEEZER
12 million monthly unique visitors worldwide
5 million paying subscribers
worldwide
Access to 30 million tunes
2.5 M Facebook fans 800 000 followers on Twitter
Deezer is available in 182 countries
Principal features of the two streaming leaders
FUNCTIONALITIES RECOMMENDATIONS CONTENTS
Search engine
Playlist creation
Radios
Editors’ picks
Users’ listening & favourites
Friends’ suggestions
Biographies
Reviews
Concerts dates
The applications on Deezer/Spotify
History of integrated applications for Spotify and Deezer
November 2011 Launch of Spotify Apps
May 2012 Second launch with 11 new applications
November 2012 Launch of Studio Deezer app
May 2013 Launch of Studio Deezer app on Android
December 2013 Launch of Studio Deezer app on iOS
Studio Deezer’s web and mobile app: Store specialized in apps
Integrated applications on the Desktop version of Spotify
Deezer/Spotify apps are on for good!
Spotify // 100+ available apps (desktop only)
• 1500 years of music played in 3 months via Spotify apps • 100 000 publications of lyrics by Spotify users on TuneWiki • 3.5 million of playlists created by MoodAgent’s app each week
Deezer // 100+ apps available on the studios
• More than 100 000 games played on Askking Music (music quizzes) • 10k of additions in bookmarks guaranteed for labels and artists during the month of the launch
• The 3 great catalogues from classical music world are represented (Deutsche Grammophon, Essential Classics, Harmonia Mundi)
Applications available on Deezer/Spotify These applications are free and integrated into Deezer and Spotify. They are created in order to be complementary to the music tunes offer and they are available to the whole group of both platforms users whether they are free or paying users.
The applications provided by Deezer and Spotify’s services offer many varied functionalities :
Music recommendations
Direct playlist sharing
Thematic applications
Labels applications
Artists’ applications
Album reviews
Music dating
Live Experiences
Music recommendation Looking for new artists or new songs to discover can be hard to do when using only the streaming p l a t f o r m s ’ s e a r c h engine. That is why Deezer and Spotify offer applications which main goal is to recommend music to the user. The recommendation can be personalized depending o n w h a t h e o r h i s friends have listened to (LastFM Application), or a l s o e d i t o r i a l i z e d (Shuffler Application).
Music recommendation
Playlists creation &
Live experiences
C r e a t i n g p l a y l i s t s r e q u i r e s t i m e a n d creativity. That is why some applications are specialized in doing this job for users and suggest them to listen t o c o l l a b o r a t i v e playlists in real time (Soundrop Application) or suggest thematic playlists which are likely to correspond to every moments of the day and to all situations (Digster Application)!
Playlists creation
Live experiences
t
Thematic applications
For people who are fan of a special type of music or whether users simply want to discover a new style, there are thematic applications which permit to discover a n d d e e p e n o n e ’ s knowledge in a music type!
Thematic applications
Artists’ applications
Thanks to a dedicated application, an artist or a music group can go further than just his own artist profile on Deezer or Spotify. For some of them, it even re p rese nts a m i n i-website mixing photos, v i d e o s a n d g a m e contents!
Artists’ applications
Album reviews
Reading an album review while listening to it to compare your opinion with the expert’s? That is now possible thanks to Pitchfork and Rock Sound applications for example. The only thing left to do is to give users the possibility to publish their own review in turn!
Albums reviews
Music dating
Having the same tastes in music is a guarantee for sharing a common discussion topic. So why not offer a service which would allow us to connect to users who listen to the same music as we do? That is what Tastebuds a n d M o o s i f y a r e offering.
Music dating
Focus on label applications
The entire catalogue of your label may be distributed via Deezer/Spotify… (which is good)
…but scattered within a catalogue of millions of tracks! (which is a shame)
THE SOLUTION? Creating a unique corner for your music catalogue!
Example of the Deezer and Spotify Deutsche Grammophon Apps
Labels applications
5 points to take into account for a good label application
5 points you must not forget for a good integration of your app
1– LISTENING Provide musical content
in 1 click
2– ADAPTATION Offer
a new way of discovering your
catalogue
3- DATA COLLECT Enrich your CRM
base with information
collected through the app
4– INVOLVEMENT Make
personalized content creation
easier
5– SHARING Optimize
the social sharing of the app
Listening It is important to be able to offer a musical experience to your users as soon as they arrive on the application. Providing music in 1 click permits to let the user enter directly your label’s musical universe and encourages him to stay longer on the application.
Adaptation “When in Rome, do as Romans”… but in your own way! T h e h e a r t o f t h e applicat i o n is the l i s t e n i n g a n d t h e musical discovery of your catalogue but also remember to adapt it in order to offer a new way of browsing. In this way, the application brings a real added value compared to the o t h e r s t r e a m i n g platforms’ native tools.
Data collect
Get the most of your a p p l i c a t i o n b y collecting information about your users and therefore, enriching your database. You can opt for forms to fill in or you can use permissions request that D e e z e r a n d S p o t i f y provide in order to give you access to requested users’ data and let you use them.
Involvement Give your user the possibility to also become actor of the application. It can take several forms such as a TOP 5 to submit or even the creation of a c o l l a b o r a t i v e p l a y l i s t f o r example. T h a t i s w h a t several sports club are offering to their supporters so as to define the musical atmosphere of a stadium in a collaborative way.
Sharing Encourage your users to share your application through their favorite networks and make it easier for them to do so. A simple proposal of s h a r i n g o n s o c i a l networks can work very well. As well as more developed mechanics of games and challenges between friends within t h e a p p l i c a t i o n s , encouraging the user to invite his friends for example.
What is the impact of your app on your catalogue?
Monitor the important metrics for the analysis of the application’s impact on your catalogue’s discovery
Identify and monitor the relevant metrics for your application: - Number of daily active users - Number of streams performed via the application. This data is available directly through streaming platforms. You can also integrate your own monitoring tools yourself (ex: google analytics) to narrow the monitoring of your application: - Most clicked sections - Time spent on the application - Traffic sources
Source : Deezer App Insights
NEW FEATURES ON DEEZER Remind your users to come back to
consume your contents
Deezer answers the following issue: How to reach my users within Deezer
to make them come back to my application?
January 2014 Launch of applications’ notifications
Q1 2014 Launch of App cards pushed by the developers themselves
Use notifications to make your users come back
The apps notifications give you the possibility, under the application name, to indicate that a new content is available in your application and to encourage users to come back. When to use them? When a new content is made available in your application. Who can receive them? Users who added your application in their bookmark. Where do they appear? In the Apps menu of bookmarked applications and in the activities feed on the right of the screen.
Source : Deezer
Use the Apps cards to be visible on the homepage
Source : Deezer
The Apps cards give you the possibility to publish as an application in the Deezer homepage feeds of your users. When to use it? When a real new feature is available in the application. Who can receive them? Users who added your application in their bookmark. Where do they appear? On the Deezer homepage feed in the « Exploring » section.
Ready to highlight your catalogue? Contact us!
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