define: what?
DESCRIPTION
define: what?. construct a point of view , a unique, concise reframing of the problem that is grounded in user needs & insights. all kinds of dirty, one kind of clean. squeaky green. OXO Good Grips. Focus on averages. Focus on averages. Focus on individual people. - PowerPoint PPT PresentationTRANSCRIPT
construct a point of view, a unique, concise reframing of the problem that is grounded in user needs & insights
define: what?
all kinds of dirty, one kind of clean
squeaky green
11
12
OXO Good Grips
14
Focus on averages
15
Focus on averages
16
Focus on individual people
come together and understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
define: how?
saturationspace
Quotes Thoughts
FeelingsActions
Quotes Thoughts
FeelingsActions
Nuggets
“HUH.”
“THAT WAS SURPRISING.”“THIS IS IMPORTANT, BUT
I DON’T KNOW WHERE IT GOES
YET.”
“WHOA.”
25 min: empathy map & nuggets
20 min: share stories with another group
do it now!
come together and understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
define: how?
point of view: components
user be specific
need use verbs
insight = observation + interpretation
• Why do you think this user really has this need?
• Why is this need surprising or interesting?
• How does this user/need play out in this context?
what’s an insight?
point of view: components
user be specific
need use verbs
insight = observation + interpretation
user desperate nepali mother
need to keep premature baby warm in the early hours
insight most mothers don’t have the means to bring their baby to a hospital
point of view: components
specific user
what nobody else noticed
need, not solution
user teenager
need to eat healthy food
insight certain nutrients are necessary for physical and cognitive health and development
point of view: components
user 9th grade girl at a new school
need to eat healthy food
insight certain nutrients are necessary for physical and cognitive health and development
point of view: components
specific user
user 9th grade girl at a new school
need to feel socially accepted while eating healthy food
insight certain nutrients are necessary for physical and cognitive health and development
point of view: components
specific user
deep need that’s hers, not ours
user 9th grade girl at a new school
need to feel socially accepted while eating healthy food
insight in her hood, a social risk is more dangerous than a health risk
point of view: components
specific user
deep need that’s hers, not ours
surprising finding rooted in empathy work
understand the experience
identify user, reveal the needs, articulate insights
reframe the problem into a new point of view
define: how?
prepare your POV mad-lib
user need insight…NEEDS...
...BECAUSE...
10 min personal time: identify POV componentsgenerate users, needs, insights on separate post-its
30 min group time: mad lib iterationsselect & synthesize into a point of view
do it now: POV mad-lib
