defining new media. issues in new media questions blogs class discussion schedule –post...
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Defining New Media
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Issues in New Media
• Questions• Blogs• Class Discussion Schedule
– Post presentation to TRACS by 4pm under Resources, same time as blog post
• News • Video • Excerpts from TED Talks
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Thoughts on “new media”
• New media is simply written media as we know it, digitized and "glammed up" for faster processing and reception - Maira
• Cutting edge technology that is being thought of at this very moment - Cherie
• When I think of new media, the first thing that pops into my head is social networking sites- I think of myspace, facebook, all those sites we all deny we spend way too much time on - Dee
• I associate new media with updating computers and software and things that we already have and that exist - Meagan
• I confess, I've used the term "new media" a few times before without really considering its definition - Fazia
• My first problem with defining new media is that the word “new” is always changing -Sunday
• Symbolically, new media represents change - Shane• So in short, "new media" are just a phase were going through and will
soon grow out of - Chris
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Thoughts on “new media”
• To me, new media is an advanced medium for information that is highly customizable, interactive, unique, and engaging - Scott
• It wasn't until I did the readings that I allowed myself to contemplate that the word "media" isn't relegated to journalism - Kerri
• So my definition of new media deals with how this information is being conveyed from point-to-point. The digitalness of the content if you will - Jac
• I'm not a fan of the term New Media - Michael• Media today is all about the consumer, or end user - Theresa• For me, new media is synonymous with the Postmodern epoch.
- Cooper
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Communications Media
• Communications media - the institutions and organizations in which people work - press, cinema, broadcasting, publishing, online
• Forms and genres of these institutions - books, newspapers, films, magazines, tapes, discs, Web sites
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Defining New Media
• “New media” suggests something less settled, known, identified
• Changing set of formal and technological experiments
• Complex set of interactions between new technologies and established media forms
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Change Associated with New Media
• Shift from modernity to postmodernity• Intensifying processes of globalization• Replacement of industrial age by post-
industrial information age• Decentering of established and centralized
geo-political orders• Seen as part of technoculture - a larger
landscape of social, technological, and cultural change
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Connotations of “New”
• New media as “the latest thing”• Connotation of better, cutting edge, avant-
garde• Social progress associated with technology• Broad cultural resonance rather than a
narrow technical or specialist application• Some prefer digital media (digital binary code,
0’s and 1’s), although that symbolizes a clear break with analog media.
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Kinds of New Media
• New textual experiences• New ways of representing the world• New relationships between subjects and
media technologies• New experiences of the relationship between
embodiment, identity, and community• New conceptions of the biological body’s
relationship to the technological media• New patterns of organization and production
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Characteristics of New Media
• Digitality
• Interactivity
• Hypertextuality
• Dispersal
• Virtuality
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Digitality
• Data input converted to numbers• Can be output to both online sources or “hard copy”• Analog - all input data is converted to another physical
object• Broadcast began conversion of analog to electronic;
but scale and nature is much more significant in digital• Symbolic realm of mathematics rather than physics or
chemistry• Binary data - strings of on/off impulses• Still, there are relationships to physical processes;
miniaturization limits, bandwidth; physical access
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Interactivity
• Ideological - more powerful sense of user engagement with texts; choice
• Instrumental - users’ ability to directly intervene in and change the images and texts that they access.
• Hypertextual navigation• Immersive navigation - visual and sensory spatial
exploration• Registration interactivity - users’ ability to register
their own messages; bulletin bds, MUDs, MOOs• Interactive Communication - ability of communication
to emulate face-to-face
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Hypertext
• Discrete units of material in which each one carries a number of pathways to other units.
• A Web of connections in which the user controls the navigation
• Vannevar Bush - As We May Think• Ted Nelson - A New Home for the Mind• Marshall McLuhan - Extensions of Man
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Dispersal
• Consumption - large number of highly differentiated texts; no longer simultaneity and uniformity of messages received by mass audience
• Selectivity of users• Accompanied by intensification of merger activities
limiting democratizing potential• Production - craft skills of production becoming more
dispersed, less specialized• Media production processes become closer to habits of
everyday life - PowerPoint, desktop publishing, Web design, photo manipulation, etc.
• Concept of prosumer
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Virtuality
• Immersion - environment of computer graphics and digital video in which user has some degree of interaction
• Visual, tactile experiences felt to be in one place, while the body is in physical space
• Space - way of imagining the invisible space of communication networks
• Adopt different identities; new associations and communities
• Cyberspace - questions of embodiment
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Being Digital
• Better and more efficient delivery• Bits commingle effortlessly - mixing of audio,
video, data - multimedia• Bits about other bits - headers• “If moving these bits around is so effortless,
what advantage would the large media companies have over me?” (or you?)
• Potential for new content to originate from a whole new combination of sources
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From Pencils to Pixels
• Trace the stages of literacy technology for the telephone; computer; the Internet.
• Do you agree with the author’s contention that “the computer is simply the latest step in a long line of writing technologies?”
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Lev Manovich
• Teaches new media art and theory at Univ. of CA, San Diego
• Born in Moscow• Studied fine arts, architecture,
animation, and programming• Wrote The Language of New
Media, 2001
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Manovich on New Media
• The ability to disseminate the same texts, images and sounds to millions of citizens
• Assuring that they will have the same ideological beliefs was as essential as the ability to keep track of their birth records, employment records, medical records, and police records.
• Photography, film, the offset printing press, radio and television made the former possible while computers made possible the latter.
• Mass media and data processing are the complimentary technologies of a mass society.
• Trajectories were distinct and parallel• Ultimately the computer became a media synthesizer and
manipulator
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Principles of New Media
• Discrete representation on different scales
• Numerical representation
• Automation
• Variability