DEFINITIONSDEFINITIONS

CHARLOTTE BLANCARDCHARLOTTE BLANCARD

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1. Location Based 1. Location Based ServicesServices

►DEFINITIONDEFINITION Location-based services use the geo-Location-based services use the geo-

localization functionality of a mobile localization functionality of a mobile phone or smart phonephone or smart phone

To provide people with information and To provide people with information and entertainmententertainment

LBS can include mobile commerce when LBS can include mobile commerce when taking the form of coupons or advertising taking the form of coupons or advertising directed at customers based on their directed at customers based on their current locationcurrent location

Location Based ServicesLocation Based Services

►EXAMPLE : EXAMPLE : FoursquareFoursquare Free app that helps you make the most of Free app that helps you make the most of

where you arewhere you are Use to share and save the places you visitUse to share and save the places you visit When you're looking for inspiration for what When you're looking for inspiration for what

to do next, it gives you personalized to do next, it gives you personalized recommendations and deals based on recommendations and deals based on where you, your friends, and people with where you, your friends, and people with your tastes have beenyour tastes have been

2. Booking Aggregators 2. Booking Aggregators SiteSite

►DEFINITIONDEFINITION Aggregator sites run searches on Aggregator sites run searches on

numerous Web sites simultaneouslynumerous Web sites simultaneously Then link directly to the search results so Then link directly to the search results so

you can purchase the fares within a click or you can purchase the fares within a click or twotwo

The great advantage of aggregators is the The great advantage of aggregators is the ability to search dozens of airline Web ability to search dozens of airline Web sites, all at the same time, as well as one sites, all at the same time, as well as one or more of the major booking sites. or more of the major booking sites.

Booking Aggregators SiteBooking Aggregators Site

►EXAMPLE : Kayak EXAMPLE : Kayak A website & also a mobile appA website & also a mobile app You can book flight, hotels, or even carsYou can book flight, hotels, or even cars Useful to compare airlines and hotels Useful to compare airlines and hotels

different offersdifferent offers

3. Customer Engagement3. Customer Engagement

►DEFINITIONDEFINITION It refers to the engagement of customers with It refers to the engagement of customers with

one another, with a company or a brand. one another, with a company or a brand. The initiative for engagement can be either The initiative for engagement can be either

consumer- or company-led and the medium of consumer- or company-led and the medium of engagement can be on or offline. engagement can be on or offline.

Through social media this can be "liking" your Through social media this can be "liking" your page, visiting your page, comments on your page, visiting your page, comments on your content, reposts your content, follows your content, reposts your content, follows your brand on twitter, signs up for a newsletter...brand on twitter, signs up for a newsletter...

3. Customer Engagement3. Customer Engagement

Customer EngagementCustomer Engagement

TwitterTwitter►15760 followers15760 followers►To view fotosTo view fotos►Games Games

Facebook: Facebook: ►12333 likes 12333 likes ►Lots of customers’ Lots of customers’

comments and comments and feedbackfeedback

►Use of matchmaker Use of matchmaker to find the most to find the most adapted hoteladapted hotel

►EXAMPLEEXAMPLEJoie de Vivre (hotels): customer engagedJoie de Vivre (hotels): customer engaged

4.4. Booking ChannelsBooking Channels

►DEFINITIONDEFINITION Way through which the customer books a Way through which the customer books a

room.room.

►BOOKING CHANNELS EXAMPLES BOOKING CHANNELS EXAMPLES ►The hotel websiteThe hotel website►The brand portalThe brand portal►Social networksSocial networks►Reverse auction site (hotwire)Reverse auction site (hotwire)►OTAsOTAs►Mobile appsMobile apps

5. SEO5. SEO

►DEFINITIONDEFINITION SEO stands for Search engine optimization SEO stands for Search engine optimization It is a set of strategies and techniques used to It is a set of strategies and techniques used to

increase the amount of visitors to a website increase the amount of visitors to a website ►by obtaining a high-ranking placement in the search by obtaining a high-ranking placement in the search

results page of a search engine (Google, Bing, Yahoo…).results page of a search engine (Google, Bing, Yahoo…).

SEO improves the chances that the site will be SEO improves the chances that the site will be found by the search enginefound by the search engine

The higher a website naturally ranks in organic The higher a website naturally ranks in organic results of a search, the greater the chance that results of a search, the greater the chance that that site will be visited by a user.that site will be visited by a user.

5. SEO5. SEO

ORGANIC RESULTS

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► Booking Aggregators Booking Aggregators SiteSite Compares the offers Compares the offers

of different web sitesof different web sites

► A website & a A website & a mobile appmobile app

► You can book flights, You can book flights, hotels and rent a carhotels and rent a car