deja vu 280311
TRANSCRIPT
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
Red Button was recently featured in www.docnews.fr winning PR support in 2011 for Perrier and S. Pellegrino
RED BUTTON
BRANDRAPPORT HK
brandRapport HK was recently featured in www.sportbusiness.com announcing the gain of 3 new clients
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
ADIDAS 3 000 TV spots will be broadcasted in France for the largest ad campaign in the history of adidas (click here)
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
JAPAN RED CROSS
This QR code logo was created for the Japanese Red Cross. The code reveals information on how to donate to the relief effort in northern Japan
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
AXE LYNX Passengers transiting in London Victoria Station were recently involved in an ambush campaign that allowed any individual to be displayed on the large screen next to a fallen angel (click here)
BING To promote its new search engine Bing, Microsoft just released « The Mentalizer », an advergame which goal is to "nd out who or what you’re thinking of (click here)
VOYAGES-SNCF.COM
A strange « Escape machine » that grants wishes to any travel destination with the push of a button (click here)
COCA-COLA Coca-Cola set a unique challenge with pop group Maroon 5: create in 24 hours an original song in collaboration with fans worldwide (click here)
MALABAR Patrimonial chewing gum brand Malabar decided to replace its mascot created in 1969 « Mr Malabar » by « Le chat Mabulle » to realign their brand image with their main target: 8 to 12 years old (click here)
New One
Old One
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
GAZETTA DELLO SPORT
Before AC Milan vs. Bari kick off, spectators watched a fairly unusual scene involving the players and referees (click here)
VODAFONE At the unveil of the new Vodafone McLaren Mercedes F1 this season, the typical ceremonial event was changed to integrate fans into the festivities (click here)
AIK Swedish football team AIK capitalized on the craze around superstitions with a tremendous campaign designed to jinx its upcoming opponent, Gothenburg (click here)
OPERATIONS
FAILS MUST
SEE NEWS FIGURES
AGENCY
PICTURES
#4 Déjà vu 28/03/2011
SPORTS
NIKE
“Don’t count your chickens before they are hatched.” Nike was overly con"dent and celebrated a little too early the 13th Grand Slam of England Rugby team on You Tube (click here)
SEE YOU ! The creative team
#4 Déjà vu 28/03/2011