delaware river and bay authority social media summit august 5, 2013 social media research
TRANSCRIPT
• Examples of effective social media efforts
• Daily posts
• Interactive Flickr pages
• Hashtag usage from other agencies/LIVE tweeting events
• Future expansion of other social media outlets: (Instagram, Pinterest, and Foursquare)
• CMLF 50th anniversary ideas
Outline
Baltimore Airport (BWI)
Each post exemplifies the airport’s uniqueness; bus transportation, covered and protected parking lots, local ads and billboards, electrical vehicle parking stations, and BWI’s rental car shuttle system.
Other agencies•Washington State Department of
Transportation•Washington State Ferry•DelDot•Golden Gate Bridge•New Jersey Turnpike•Atlantic City International•Philadelphia International
CMLF’s 50th anniversary• Employee stories featured
on the blog or Facebook page
• Essay and art contests• Weekly passenger highlights• Ferry gift prizes and raffles• Free weekend trips to Cape
May or Lewes• Seafood cuisine recipe
contests• Cover photo contests