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Edith Kofler, Elena Thyssen, Lisa Schroder, Juanita Inez Prawitasari – M2di

Delicious Denim

+Delicious Denim

+Vision & Mission

  Vision:

DeliciousDenim observes women 55+ who seek a fashion brand that takes environmental action and fully recognizes their bodies.

 Mission:

As one of the few fashion brands, DeliciousDenim sees and takes this unique opportunity to create a highly C2C friendly and body conscious product that responds to these demands.

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Target Group

+Product

+Collection Overview Fall/Winter 2013

+Core Identity

+Cradle 2 Cradle

+Production Country

  Turkey

  Specialization in denim production

  New technologies

  Production efficiency

  Fair trade agreements

+Financial Plan

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  Rent of shop and office in Rotterdam

  The term “Owner’s equity” stands for the six shareholders that invest in DeliciousDenim. The owners Elena Thyssen, Maike Weiser, Lisa Schröder, Juanita Inez Prawitasari and Edith Kofler all invest 10.000€ from their private savings. Innocent smoothie decided to become a shareholder as well, by investing 10.000€

  COG that arise from the production and sourcing from the material, as well as transport are paid on account in instalments, spread evenly over the year

+Investment and Financing Plan

+Bank Loan

  171,631.87

  Owners Equity: 6 Shareholders (Elena Thyssen, Edith Kofler, Lisa Schroder, Maike Weisser, Juanita Inez & Innocence Smoothie = 60.000

  Bank loan = 171,631.87 – 60,00.00 = 111,631.87

  Loan are from Rabobank

+Sales Forecast

0

20

40

60

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100

120

140

June July August September October �November �December

Axi

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itle

Sales forecast DeliciousDenim 2013

Knits

Denim

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50

100

150

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Knits

Denim

Sales forecast DeliciousDenim 2016

+Opening Balance Sheet

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€ 0

€ 50,000

€ 100,000

€ 150,000

€ 200,000

€ 250,000

€ 300,000

€ 350,000

€ 400,000

0 500 1,000 1,500 2,000 2,500 3,000 3,500

Units

Delicious Denim Break Even Sales Fixed Total Costs BEU approx. = 1893

+P & I

+Closing Balance Sheet

+Conclusion

Delicious Denim

+Thank you very much for your attention.