deliver value where it hurts
DESCRIPTION
The current global crisis shad a huge threat on brand development efforts; cutting budget and resources seems to put the industry on hold (or on ice!). But digital tools make marketing during recession an opportunity - to survive, maintain presence and prepare for the recovery times...TRANSCRIPT
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Deliver
valuewhere it
hurts
1. The “CRISIS”2. TIPS (5)3. Digital Check4. What’s “new marketing”?5. New rules (4)
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The “CRISIS”
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The world is under
Hypothermia
Fingers and toes?Who needs it!?
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Your Client’s view
Cut-it! Make it cheap!Forget it!
Cut-it! Make it cheap!Forget it!
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“CRISIS” TIPS(only 5)
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Shoutlouder!
Greater Share Of Voice (SOV)
Greater Share Of Market (SOM)
11
Oldtimes
Badtimes
Recovery
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CompareandCompete
22
USTHEM
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Support yourCore Proposition
33Lebatzbetz?Lebatzbetz?
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Make betterCreative!
55
uTube?uTube?uTube?uTube?
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Digital Check
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Facebook, MyspaceLinkedInYouTube
BlogRSS Reader
Personal page (cafe, squidoo, plaxo, myspace)
Googled myself (in the last 30 days)
Where r u?
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What’s “new marketing?”
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Old schoolstyle brandmarketingtarget
audience
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Old schoolways
Print/TV ads
Telemarketing
Tradeshows
Seminars
Direct mail
customerssalesProspects
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1950
1960
1970
1980
1990
2000
2010
Today, It’s just me and us
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no one’s in charge!
blablabla
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no one’s in charge!
bla! bla bla!
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BLOGS
SOCIAL
REACT!
New brand image!
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New marketing!
BLOGS
SOCIAL
REACT!
2Listening
3REWARD
1Truth!
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.1New rules (4 and their old)
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INTEGRITY
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Be There = Leader
“SEO-machine”
True Links!
Blogging = Humanizing your brand
Fresh content!
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Are you telling the TRUTH?
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Some, just don’t get it!
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Listening
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New ways to be there
1,600,000 Readers1,600,000 Readers
500,000 Readers500,000 Readers
800,000 Readers800,000 Readers
1,200,000 Readers1,200,000 Readers
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RELEVANCY
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Relevancy“What’s in it for me?”
Are you
selling the drill bits?Or help mehanging the family photo
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Engagement
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Widgets
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Come in!
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CRM meets Social Web
Launch viral campaign
Launch Viral Agents
Invite potential friends
Create Leads
conversion
Email marketing
Counting leads
Registration forms
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The news
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COMMITMENT
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Buildingrelationship with your client
Dawn French in “Love And Other Disasters” (2007)See the clip on YouTubeSee the clip on YouTube
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ThankYou
Hanoch Rabinovitz
Web www.nobi2.com
Blog www.nobi2.wordpress.com
Skype hanrabinovitz
Twitter www.twitter.com/thehan
Café nobi.cafe.themarker.com
Facebook www.facebook.com/profile.php?id=754515829
YouTube youtube.com/profile?user=hanobi2008