using gamification to deliver business value
TRANSCRIPT
©2015 Future Workplace www.futureworkplace.com©2015 Future Workplace www.futureworkplace.com | 1
Using Gamification to
Deliver Business Value
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Follow the conversation on Twitter: #GamifiedLearning@jcmeister | @futureworkplace | @kkapp | @axonify
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Some Housekeeping Details
The Gamification Playbook will be sent to all attendees of this webinar!
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• So What Is Gamification ?
• Top Five Discussion Starters
• Your Turn: Attendee Q/A
• Let’s Continue the
Discussion
The Focus of Today
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Our Speakers
Jeanne Meister
Founding Partner,Future Workplace
Karl KappAuthor & Professor of
Instructional Technology, Bloomsburg University
Carol Leaman
CEO,Axonify
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Introducing: Karl Kapp
Karl KappAuthor & Professor of Instructional Technology, Bloomsburg University
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What’s Your Definition of Gamification?
Please Share In Our Chat
Box
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What is this “game” stuff?
The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior.
Gamification
The use of a game to teach knowledge, skills & abilities to learners using a self-contained space.Game-based Learning
A realistic, controlled-risk environment where learners can practice specific behaviors & experience impacts of their decisions.Simulation Learning
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Gamification Is:Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.
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POLLWhere are you currently at with gamification?A. People keep saying it but I don’t
know what it really means.B. Trying some things, but haven’t
found the sweet spot.C. Want to try gamification meeting
resistance D. Heavily entrenched, trying to
gamify as much as we can.
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Let’s start with some key questions for Karl and Carol
to get us going…
1.Should gamification be called gamification when discussing
the concept with senior business leaders?
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Key question:
2.Let’s assume you want to try
gamification in your company, how do you get started? What are key pieces of the puzzle?
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o Game Playo Leaderboard –
Personal & Teamo Rewards – Auction
with Prizeso Report Cardo Coaches (Avatars)o Social Elements
Data based on:
250k+ learners
Game Mechanics in Action
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It Takes a Combination of Game Mechanics To Drive
Higher Participation in Learning
0.00 0.10 0.20 0.30 0.40 0.50 0.60 0.70 0.80
Average
Rewards
Leaderboard
Report Card
Badging
Newsfeed
Game Scores
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FACT: Learners that visit the Rewards page often participate 3x more than those who
rarely visit.
Rewards/Participation Correlation o Provide forum to show off virtual
rewardso Know your audience and what
motivateso Offer tangible rewards i.e. gift cards,
vacation dayo Be creative i.e. executive parking spoto Offer team rewards i.e. pizza party
What to consider when incorporating
rewards…
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A Leaderboard is an essential game mechanic.
of learners check their leaderboard daily.
40%
Team leaderboards drive competitiveness and social connectedness, creating a strong sense of community.
Leaderboards
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Learners Who Visit the Leaderboard Often,
Participate More
Rare (0-25%)
Moderate (25-50%)
Regular (50-75%)
Often (75-100%)
38
51
65
83
Leaderboard Engagement Rate vs Session Frequency
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CoachesA learning coach is an underrated game mechanic.
of learners opt to select a a “Coach”
93%
In a gamified learning environment, learners respond better to the term “Coach”.
Least Popular (3%)
Most Popular (22%)
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Game PlayGame play leads to better learning.
more than those who don’t.
20%
FACT: 72% of Knowledge Workers choose game play.
Learners who select a game, participate
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Key question:
3.
Where should we start thinking about applying
gamification in our company?
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Current & Projected Uses of Gamification
Team-building
Sales training
On-boardingHealth & wellness
Customer training
Leadership dev.
0% 20% 40%
32%
29%
29%
27%
27%
27%
Currently Use
On-boarding
Train managers
Soc. media training
0% 20% 40%
35%
30%
29%
19%
20%
17%
Considering Using in Next 12 Months
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Key question:
4.
What are some specific results of using gamification in the workplace?
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E L E V T O RV
“Feedback about the Axonify platform has been phenomenal and we believe that it has been a significant contributing factor to our improved performance and engaged
associate base.”
Ken Woodlin, VP of Compliance, Safety & Asset Protection, Walmart Logistics
Results
54%Safety Incident Reduction
Application
Safer Employees
I know that Axonify has
positively impacted our
safety performance, it’s
a quick, simple way to keep safety top of
mind.- DC Manager
Employees Using Axonify70,000+
Walmart
120Distribution Centers
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E L E V T O RV
“We strive to provide the best overall customer experience in the industry, which means providing employees with the right knowledge at the right time, creating habits
and culture. This is what Axonify does for us.” Scott Walter, Director of Operations, Capital BlueCross
Business Impact66%Reduction In Errors
Knowledge Lifts
Happier Employees
“”It’s an easy system to use and
a lot of fun. Last night I went home
and looked through the
materials so that I was prepared.”
40%Knowledge Improvements
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E L E V T O RV
“At Bloomingdale’s we have fundamentally changed how we deliver Associate learning and the results have been outstanding. We have a smarter, safer, more engaged
workforce.” Chad McIntosh, VP of LP & Risk Management, Bloomingdale’s
ResultsAssociate Feedback
Diverse Workforce
Bloomingdale’s employees
represent 4 different
generations and many cultures &
languages.
Increase in confidence86.6%
85.6%Stated that gamification increased their participation in learning
Annual Savings$2.2 Mil.
22.9%Reduction in incidents
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E L E V T O RV
“We know people are enjoying the process of learning and are retaining more knowledge. This drives better quality of experience for our customers and for their
customers” Felix Serrano, SVP & General Manager, Sitel Work@Home Solutions
Cost ReductionSales & Service
Engaged Employees
“It’s an easy system to use and
a lot of fun. Last night I went home
and looked through the
materials so that I was prepared.”
Exceeding sales targets13%
14th
5th 60-day stack-ranking improvement
Reduction in absenteeism
50%
20%Reduction in appeasement costs
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Key question:
5.
How Does Gamification Fit With Leadership Audience?
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Your Questions & Chat Comments
It’s Your Turn To Ask Us
Questions!
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Thank You! Let’s Continue the Dialogue…
Jeanne Meister@jcmeisterKarl Kapp@kkapp
Carol Leaman@CarolLeaman
As a thank you, you will receive the Gamification
Playbook