Delivering A Sustainable Future for Direct Mail

The Government’s environmental priorities and

review of waste policies

The SMP Annual Conference: 19 May 2011

Simon Dawes, Policy Adviser – Waste Programme

Coalition Government priorities for Defra

A strong and sustainable green economy

Drive a “zero waste” agenda

Waste Review: context

• Waste matters

• Ensure our policies:

• reflect the Government’s ambition to be the greenest ever

• respect short-term constraints on spending and focus on growth

• support transition to a green economy and low-carbon economy

• contribute appropriately to energy policy

• Changing role of Government

• De-centralisation, de-regulation, localism and big society

• Good progress over last 10 years, but need to go further

• household recycling rates = 40%, business recycling rates > 50%

European priorities – the revised WFD

• The five step “waste hierarchy” will become a priority order

in law

• Waste prevention – Member States to have programmes by

2013

• Recycling target of 50% of waste from households by 2020

• Separate collections for key waste streams, including paper,

by 2015 – the intention is to have collection systems that

deliver quality recyclables

Waste Review: applying the hierarchy

Responsibility Deals

Product Design SCP ProgrammeWaste Prevention

ProgrammesEU, national, & local

targetsProducer

ResponsibilityResponsibility DealsGuidance & advice

Renewable Energy targetsROCsETS

Renewable Heat IncentiveAD Implementation

Landfill DirectiveLandfill Tax

LATSPFI programme

Waste Review: Vision & Challenges

• Review has a 2030 horizon but with a clear focus on what can be delivered

in this Parliament.• Aims to deliver a Zero Waste Economy: not an economy where no waste is produced or

landfilled, but one where all material resources are fully valued – financially and

environmentally – and are re-used, recycled or recovered wherever possible.

• Principal challenges:

• Preventing waste wherever it occurs

• Helping local communities to develop local solutions for collecting and dealing with

waste

• Continuing to increase recycling rates of both households and businesses

• Collection systems deliver material streams of a sufficiently high quality

• Energy from waste which cannot be recycled provides a valuable resource to local

communities and businesses and helps with our renewable energy targets

• Continuing to drive waste away from landfill. Disposal is the option of last resort.

• An effective approach to tackling waste crime

All Delivered in context of LOCALISM and BIG SOCIETY

Why Direct Marketing?

Direct Marketing: progress to date

Government’s ask

Government’s offer

You are not alone!

Thank you for your attention