delivering digital inclusion in social housing
DESCRIPTION
Social Housing Providers event from Tinder Foundation, on 18 Sept 2014, delivering findings from the Digital Deal Challenge Fund and launching a new specialist digital inclusion in social housing network.TRANSCRIPT
Delivering Digital Inclusion in Social Housing
#DDISH14 Wifi: Sheffcath - 1234cath5678
Why Digital Inclusion Matters in Social HousingHelen Milner, Chief ExecutiveTinder Foundation
Digi inclusion for social housingBe a digital and successful organisation● Delightful services tenants want to use● Using digital to save costsWith digital tenants with better lives● For work, for society, for me and my familyAnd digital staff● Staff committed to using digital for a better
organisation and for more included staff
The Digital Deal
What Was the Digital Deal?
DWP & DCLG funded 12 projects across the UK
A wide range of conditions & approaches
A way to test what works
Tinder as project manager & evaluator
Overview of Impact
64k tenants engaged and made aware of new digital services
5.5k tenants undertook structured, supported learning
2k tenants transacted online for the first time
3k tenants newly able to transact independently
What Was Achieved?
Integration
Working with other inclusion teams
Internal referrals and signposting
Training for key workers
Targeted support to those most excluded
Ensured DI was not an ‘add on’
Partnerships
Drew on expertise to add capacity
Helped with tech, training, promotion
Offered greater in-depth support where needed
Skills have been passed to project staff
Have helped to ensure sustainability
What Was Achieved?
Wider Community Services
Volunteer-led outreach
‘Open doors’ policy at communal facilities
Strong support for jobseekers
Opens doors to funding, further partnerships
What Was Achieved?
Evaluation
Quantitative data can be misleading
In-depth progression data keep projects focused
We need new ways of measuring and understanding
Some Key Lessons
Online Services
Access & skills training ≠ Digital by Default
Many tenants are already online but not DBD
Online services need careful (re)design...
...In order to become preferable to traditional channels
Some Key Lessons
Technology
Access infrastructure essential - but problematic
Allowances need to be in project planning timescales
Tech solutions are location-specific
It’s not easy to make the right choice
Some Key Lessons
Selected Projects
Golden Gates Housing Trust
Strong approach to infrastructure
Mini PCs and estate-wide Wi-Fi
Worked with Social Telecoms
Redesign of online services portal
Strong evaluation with academic partnership
Selected Projects
Queens Cross Housing Assocation
Worked with existing social & support groups
High learner retention and word-of-mouth referral rates
Training and awareness raising for frontline staff
Specialist jobseeker support, including the wider community
Close work relationship with local JCP
DWP funding to support severely disadvantaged groups
HUGO (Helping U Get On-Line)Digital Deal
Sue JenningsCommunity Development Manager
Contacts:Sue Jennings 0113 3861131
[email protected] twitter: suzejenningsFollow The Hugo’s @
Facebook: thehugofamilyTwitter: TheHugoFamily
Watch a film about our work: https://vimeo.com/92914814
Johanne PreschThirteen Group
Obstacles to Digital Inclusion Troubleshooting
● Tables 1 & 2 - Starting from scratch● Table 3 - Raising awareness and engaging tenants● Tables 4 & 5 - Technology● Tables 6 & 7 - Partnerships● Table 8 & 9 - Monitoring and evaluation● Table 10 - Organisational buy in, referrals & training
Lunch…See you in 45 minutes
#DDISH14
Social Housing Provider Specialist NetworkVic Stirling, Head of Network
● 5,000 centres, over half of which offer support.● Centres can either offer just access or access +
support● Since 2010 the network has helped over 1.2
million people get online● Made up of all kinds of centres - community,
schools, cafes & within Social Housing
A bit about the UK online centres network
Hyperlocal delivery: In community centres/Libraries and ‘outreach’ sessions in care homes, pubs, village halls, social housing venues, mobiles/buses, in people’s homes
What do UK online centres do?• Inspiration: Showing the web is relevant & fun• Local marketing: Call to action from local brands• Trusted partners/intermediaries: Helping hard to reach• Hyperlocal delivery: friendly, informal places• Outreach: taking support to people where they live, work,
and play• Online learning: own pace, bite sized, scale• Volunteers and staff: providing 1-2-1 support• Signposting & advice for home access
It’s not about technology, it’s all about people…..
eLearning platform Free access to www.learnmyway.com - a learning platform with personalised learner planner and over 30 online courses
Personalised data
Measure your impact, demonstrate results to funders or track individual learner activity with daily-updated delivery statistics for your centre
Centre searchGet your organisation listed on our national search database. Learners in your local area will be directed to you via our nationally-promoted freephone number, text service and online search.
FundingThe chance to apply to our annual funding programmes and access to smaller grants throughout the year. Regular funding newsletters signposting you to other national funding opportunities.
TrainingAccess to over 40 training courses, including online webinars, face-to-face courses and nationally accredited qualifications.
The UK online centres’ offer
MarketingEngage more learners and promote your centre within your local community with our marketing packs, plus training and support for two national campaigns per year
Network supportGet friendly expert support from our team of Network Support Coordinators, contactable 5 days a week by phone or online
Peer supportFind and connect with similar organisations in your area, learn from others and share best practice and new ideas
AdvocacyBe part of a network with a national voice, championing your needs with government and key decision-makers
Support to recruit volunteersAccess to volunteer management training, be part of volunteering initiatives run across the network
The UK online centres’ offer (2)
Launch of the Social Housing specialist
network!
18 September 2014
Your call to action!● Join the UK online centres network● Sign up to the Digital Housing hub
Most importantly….talk to us! Whether you’re a Digital Inclusion novice or old hand
we want to hear how we can help you!
How Tinder Foundation Can Help YouMeet the Team
Kevin Maye, Tinder FoundationContent Manager
Alison BroadleyTraining Delivery Officer
TrainingFree Webinars:● An Introduction to the Community Development course● Building relationships with Jobcentre Plus● Preparing to teach in the ICT Sector● Dyslexia Support● Introduction to Learn My Way
TrainingFree E-learning:● Delivering Health Information Online● Become a Digital Champion● Equality in the Workplace● Introduction to Learn My Way● Getting Started with Social media
TrainingDigital Champions:
● Interactive, face to face, group sessions
● Inspiring and supporting people to get online
● Developing and delivering digital skills
● Running your own learning courses
● Bespoke, targeted content
TrainingL3 Award in Community Development
Anna GeraghtyHead of Marketing, Comms and Training
13 – 19 October 2014
Get Online Week
● Thousands of events running across the UK● Free marketing pack to use in your community● National partners including TalkTalk, Argos, Post Office● Free training webinars for all event holders● Inclusion on our centre search and 0800 number
Other marketing resources
● Free marketing pack for all centres joining the UK online centres network
● Marketing toolkit at www.ukonlinecentres.com● The chance to work with national partners
Other resources
Digital Housing Hub● Connect with other social housing organisations● Share best practice, question
Community How To● Resources to help you do more digitally● Case studies of other organisations
Expanding Learn My Way.Greg WatsonSenior Commercial [email protected]@GregWat_son
City & Guilds Award in Online Basics:166 assessment centres & 6,000 certifications
● Entry Level 3 ITQ - 1 credit on the QCF● 60 minutes * 28 questions * 60% pass
● Learners: i. Confidence boostii. Work critical skills
● Trainers: i. Easy to deliverii. Flexible
● Centres: i. Low cost (£180)ii. Generate income
Optimising your informal adult learning offer:Tailored learning to matching your association’s priorities 1. Add your logo to Learn My Way2. Embed Learning on your website 3. Build your own page
Working with Target Groups
Vic Stirling, Head of Network
Our Specialist Networks
Older people
Into Work
Disability
Carers
ESOL
Social Housing
Working together● Specialist networks bring together groups of
like-minded centres● We organise events and webinars to give you
opportunity to talk to each other● We also build national partnerships that bring
in expertise - e.g. RNIB, DWP (JCP)● And we ask Corporates organisations to get
involved too - e.g. Talk Talk, Argos, Post Office
Supporting People with a DisabilitySharon Hughes, Action on Disability
Working with
Disabled Clients
Sharon Hughes
Having the Right Approach⦿Initially you need to assess their IT skills.⦿Provide a welcoming environment.⦿Some clients might need to see the work club
whilst it’s empty.⦿Relaxed and flexible approach.⦿Have an encouraging attitude at all times.⦿1:1 support.⦿Access to refreshments and social space
Accessible Environment
⦿Wheelchair accessible building, room and work club (including toilets)
⦿Flexible lighting (visual impairment or epilepsy)
Assistive Technology (1)
Hardware⦿Height-adjustable desks (for wheelchair users or
someone with a back impairment).⦿Large screen and high visibility keyboard for
visually impaired people.⦿Ergonomic mouse for people with limited
manual dexterity.⦿Screen raiser ⦿A variety of seating options
Assistive Technology (2)
SoftwareFree access options via Windows!!!⦿Magnifier, narrator, high contrast (visual
impairment)⦿On-screen keyboard (for switch users)⦿Make the keyboard easier to use (1 handed)⦿Use the computer without a mouse or keyboard,
speech recognition (dyslexia, limited hand movement, slow typist, limited literacy)
Organisation
⦿Paid staff⦿Volunteers⦿ Information ‘re sources of national and
regional vacancies (computer and paper based)
⦿Record keeping to support financial bids
Contact us
ADWUK will be happy to talk to you about access for disabled people.
Contact either our Work Club direct:⦿ [email protected]⦿ 0117 965 2619
Or Advice Service:⦿ [email protected]⦿ Phone: 0844 445 7123 or 0117 961 7909⦿ Skype: adwuk2013
Thank you!
Supporting Job SeekersNicola Dean-Wallace, Starting Point
Starting Point Community Learning PartnershipNICOLA WALLACE DEAN
@NDEANSTOCKPORT
Who we are
Not for Profit Training Provider with front facing coffee shop
14 free computer drop in sessions in Stockport weekly
Engaging Informal Community Learning
Providing financial, digital and learning skills
Offering local volunteering opportunities
Our Work & USP
AccessibleOutreach work – learning where you are & with relevant content. Working with partners for mutual benefits.
InnovativeChallenging what digital inclusion is and the impact it can have on learners wider circles.
Award WinningNationally recognised that we know what we are doing and achieve results.
Working With Housing Providers
Targeting those who need the support the most
Residents don’t learn like staff
Mobile Wifi changes the game
Seating plans are important
Supported volunteer support
Record of outcomes and impact
New Look At Job Clubs
What is a job club for?
What is available right now?
Are we a fit with our partners?
Giving ourselves time to work it out
Building trust with customers
Successes
34 weekly volunteers
14 outreach sessions
Strong partnership working
Staying true to our culture – which sometimes means no which is brave
Almost 1000 people trained this year
Holistic view to support
Challenges
Our independence
How do you measure success?
Fitting our work in with other parameters
Managing risk
Thoughts To Take Away
Who are like us near you?
Do you have the time to invest in working with us?
Can we deliver what you want?
What are your objectives?
Are you prepared to learn lessons and are we?
“Everything you wanted to know about digital inclusion but were too afraid to
ask”
Helen Milner, Tinder FoundationVic Stirling, Tinder Foundation
Sue Jennings, Leeds Federated Housing Association
Q&A
Thank you and goodbye!
#DDISH14