delivering online conferences and capturing the benefits
DESCRIPTION
Lessons from delivering online conferences to local government communityTRANSCRIPT
Delivering and capturing the
benefits of online conferences
Ingrid KoehlerLocal Government Improvement and Development
March 2011
@ingridkWednesday, 9 March 2011
Delivering online conferences
Ingrid KoehlerMarch 2011
@ingridkWednesday, 9 March 2011
History
2005 2008 2009 2010
Performance management
Spending review
Customer Insight
Councillors and social media
Local by Social
2006
Efficiency
Wednesday, 9 March 2011
Local by social online
• 1100 people• 190+ councils• 27,000 page views• 1123 contributions• sharing the
learning at localbysocial.net
Tron and PacMan easter egg on by MAQ on Flickr
Wednesday, 9 March 2011
Advantages• Cheap
• Green
• Can be organised and launched quickly
UAV launch by the U.S. Army on FlickrWednesday, 9 March 2011
Easy access
• People can dip in and out
• Content is easily captured
Apple bobbing at Thames festival by boybg on Flickr
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Distill and disseminate
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But...
GoTron Swoosher by Pasukaru76 on Flickr
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Planning an online conference
PCC Blueprint by Telstar Logistics on Flickr
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Getting started
• subject
• scoping
• demand
• audience
• technology
Bxp135660 by tableatny on Flickr
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Team building
• Sponsors
• Conveners
• Champions
• Experts
• Support
red team by atomic shed on flickr
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Almost the same as face to face
• Venue
• Speakers
• Programme
• Promotion
• Registration
the venue, after by Stewart on Flickr
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But some differences
• speakers as writers
• lots of hand holding
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Continuous thread of promotion
• use your existing comms channels
• email, communities of practice
• tie in to other events
• plan ahead about using proceedings
İğneden ipliğe, by Ilkin on Flickr
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More than just presentations
• hot seats
• self started topics/unconference
• panels
JVCAmerica on Flickr
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More than just text
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Facilitating an online conference
image from PennStateLive on Flickr
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Aims of facilitation
• Lots of different views
• Lively conversation
• Buzz
• Share knowledgeNot long for the drones by Max xx on Flickr
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The ideal facilitator
• flexible
• good writer
• organised
• some topic knowledge
• tech savvy enough
Flexible by lhoretse on Flickr
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The role
• Keep an eye on proceedings
• Be ready to step back
• Be ready to step in
Watchman Meerkat by mukul.soman on Flickr
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The role
• Keeping the flow
• Prompting for detail
• Participant, too!
Drum Major, The Black Watch, 3rd Battalion, Royal Regiment of Scotland by Colin Shepherd on Flickr
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If you build it, will they come?
•Right topic, right time
•Not a replacement for ‘failed’ face to face
•drive traffic - email, Twitter
•back channelAmerican Zen by Bowman! on Flickr
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Ups and downs • Flexible ‘fun’
approach
• You can do it in your jim-jams
• Very long days
• “On” all the time
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Capturing the benefits
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Knowledge assets
• Plan ahead
• emerging practice and “hard lessons”
• Identify priority themes
• Continue the conversation
• Disseminate through your networks
DAN_DANDELION by DeeJayTee23 on Flickr
Wednesday, 9 March 2011
CI case study
LG Group Policy + Practice role
Face to face event: March
Policy shift: May
Online conference:
June
Further guidance
commissioned
Online consultation
conference report
published
A real community
Guidance promoted
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Local by Social
Online conference
un-conference draft
guidance wiki
guidance+ thinkpiece
LbySconference
online conference
LbyS eventsand hacks
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local.gov.uk/knowledgehub
...will make it even easier to run conferences and capture the benefits
Wednesday, 9 March 2011
Find out more• These slides are posted at www.slideshare.net/ingrid_k• See CoPs in action at www.communities.idea.gov.uk• www.twitter.com/ingridk• www.twitter.com/knowledgehub• www.twitter.com/localbysocial• http://uk.linkedin.com/in/ingridkoehler• [email protected]• www.ingridkoehler.com
Wednesday, 9 March 2011