DELL CONFIDENTIAL 1

GREEN IT

Ajay KaulRegional Enterprise Manager

DELL ASPIRES TO BE THE GREENEST TECHNOLOGY COMPANY ON THE PLANET

DELL CONFIDENTIAL 2

www.dell.com/earth

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DATA CENTER ENERGY CONSUMPTION IS ACCELERATING

0

20

40

60

80

100

120

140

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

BillionkWh / year

Projected Data Center Energy Use Under Five Scenarios

HistoricalTrends

CurrentEfficiencyTrendsImprovedOperation

BestPractice

State-of-the-Art

Source: EPA Report to Congress on Server and Data Center Energy Efficiency; August 2, 2007

2.9% of projected total U.S. electricity use

1.2% of total U.S.electricity use

0.8% of total U.S.electricity use

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CUSTOMERS ARE EXPERIENCING ENERGY RELATED ISSUES

DELL CONFIDENTIAL 4

ENERGY COSTSRISING DRAMATICALLY

PERFORMANCE DEMANDS INCREASING

UNNECESSARY ENERGY USE / EXPENSE

POWER

LIMITATIONSCOOLING MAXING

OUT

HOTSPOTS

SPACE AT A

PREMIUM

REGULATORY / LEGISLATIVE PRESSURES

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DELL CONFIDENTIAL

Energy efficiency is not just a problem of power (kWh),

It is not just a problem of cooling (BTUs) not just a problem of performance (MIPS)

and not just a data center issue —

it's all of the above !!!

5

And the fact is ………..?

CONFLICTS BETWEEN IT AND FACILITIES RESULT IN INEFFICIENCIES

What are upcoming data center changes?

Does my IT facility fully support initiatives such as Server Consolidation, Virtualization or HPCC initiatives?

Are the existing data center cooling systems adequate to support the new equipment?

Are the existing data center power distribution systems adequate to support future growth?

What would a major business disruption cost my company per hour? What percentage is related to environmental factors?

The utility company won’t let me have any more power…

I have exceeded the capacity of my rack…

I am literally running out of space… I cannot deploy any more servers until

we bring a new DC online…Power is costing more than my

equipment… I am running out of breakers…The only way I can put another server

in is if I take one out…

FACILITIESIT

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DELL TAKES A LIFECYCLE APPROACH TO GREEN

DELL CONFIDENTIAL 7

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GET MORE OUT OF YOUR EXISTING DATA CENTERS

DELL CONFIDENTIAL 8

• PowerEdgeTM Energy Smart Servers

• PowerEdgeTM Blade Servers

• Data Center Assessment & Design

• Virtualization

• Dell | Liebert Power & Cooling Solutions

• PowerVaultTM Storage & Data Management

• Systems Management

• Data Center Solutions

REVEALYOUR

HIDDENDATA

CENTER

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POWER DEL IVERY

18%

COOLING41%

COMPUTE SERVERS

26%

STORAGE9%

COMMS & OTHER

6%

POWER & COOLING ACCOUNT FOR ~60% OF DATA CENTER ENERGY CONSUMPTION

DELL CONFIDENTIAL 9Source: Dell PS3 Data Center Study, Fall 2006

DISTRIBUTION OF POWER CONSUMPTION IN A TYPICAL DATA CENTER

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CPU32%

MEMORY6%

CHIPSET4%

HDD/RMSD13%

POWER SUPPLY

21%

OTHER24%

SERVER ENERGY EFFICIENCY IS ABOUT ALL OF THE COMPONENTS

DELL CONFIDENTIAL 10Source: Dell PS3 Data Center Study, Fall 2006

COMPONENT LEVEL POWER CONSUMPTION IN A TYPICAL SERVER

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POWER DEL IVERY

18%

COOLING41%

COMPUTE SERVERS

26%

STORAGE9%

COMMS & OTHER

6%

POWEREDGE ENERGY SMART SERVERS: BUILT FROM ENERGY OPTIMIZED COMPONENTS

DELL CONFIDENTIAL 11

KEY COMPONENTS:– Low Voltage processors

– High efficiency memory

– High efficiency power supplies

– Efficient hard drives

– Low flow fan technology

– Energy optimized BIOS settings

BENEFITS:– Up to 25% more energy efficient over similarly

configured standard Dell servers

– Each Energy Smart server produces up to 1 ton less CO2 emissions vs. standard servers

– Fit more servers into the same power, cooling and space envelope as previous generation servers

– Climate Savers Computing compliant options

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Dell PowerEdgeTM

Energy Smart

1950, 2950 & 2970

Source: Based on testing preformed by Dell Labs in November 2006. Actual performance will vary based on configuration, usage, and manufacturing variability. Dell Data Center Capacity Planner 2.0 and Dell Energy Smart Calculator for Servers; comparison of Dell PowerEdge 2950 vs. Dell PowerEdge Energy Smart 2950.

Dell PowerEdge M600 Blade

System HP

BladeSystem c-Class

IBM BladeCenter H

Type 8852

1 blade 2 blades 10 blades Maximum blades

Blade Server Performance / Watt

Comparison

DELL M-SERIES: EXCEPTIONAL BLADE PERFORMANCE / WATT

DELL CONFIDENTIAL - INTERNAL USE ONLY

“The blades in the Dell PowerEdge M1000e Blade System achieved better performance/watt than the HP or IBM Blade Systems at every configuration we tested.”

- Principled Technologies, PowerEdge Performance / Power Test

Performance/watt results for each server by blade configuration. Higher numbers are better. Maximum blades per chassis = 16 for Dell, HP, 14 for IBMSource: Dell commissioned study by Principled Technologies “SPECjbb performance and power consumption on Dell, HP, and IBM blade servers”, December 2007; comparing fully populated blade chassis configurations for the Dell PowerEdge M600, HP ProLiant BL460c, and IBM BladeCenter HS21

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2500

2700

2900

3100

3300

3500

3700

3900

4100

4300

4500

0

50

100

150

200

250

300

Dell PowerEdge M600 Blade

System

HP BladeSystem c-Class

IBM BladeCenter H Type 8852

Wat

ts p

er C

has

sis

Wat

ts p

er B

lad

e

Blade Server Power Comparison

ENERGY SAVINGS, LESS ENVIRONMENTAL IMPACT

ONE RACK OF POWEREDGE M-SERIES BLADES VS. COMPETITIVE SYSTEMS: Consumes up to ~3200 less watts each year Saves up to $2600 annually

Produces up to 18 tons less CO2

Equivalent to Carbon sequestering power of 4 acres of pine forest

Power and performance results from Principled Technologies Report: SPECjbb2005 performance and power consumption on Dell, HP, and IBM blade servers. $2,600 based on annual kWh savings, and EPA data of average rate of $0.094 per kWh. CO2 claim based on kWh savings using EPA data available here: http://www.epa.gov/cleanenergy/energy-resources/calculator.html

SERVER POWER MONITORING: IT NECESSITIES AT NO CHARGE

OpenManageTM and IT Assistant alerting•SNMP alerts sent upon user defined power thresholds

IT Assistant reporting• Amperage per power

supply

• Energy consumed per server

• Peak power and amperage per server

• Aggregate energy consumed by server group

Dell OpenManage IT Assistant - Microsoft Internet ExplorerDell OpenManage IT Assistant - Microsoft Internet Explorer

Applet OMCF.ui.MainApplet Started

Performance/Power Monitoring Tasks

My power monitoring (Windows)

Summary Execution Logs

Name Current Value Average Value Minimum Value Maximum Value

Aggregate Energy Consumed

Aggregate Power Consumed2500 KWh

600 W

-NA-

450 W

-NA-

300 W

-NA-

800 W

Percentage Time

-NA-

Peak Value Observed at..

-NA-

03/02/07 5:22PM

Summary Group Summary and Maximum ValuesExecution Results

140 W

110 W

300 W

200 W

110 W

90 W

192.168.22.179

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jt9771s

jr9771s

myserver

bgdb71s

13 A

12 A

8 A

11 A

14 A

16 A

06/08/07 2:22 PM

05/08/07 4:21 AM

08/09/06 3:33 PM

12/08/07 2:30 PM

06/06/07 6:21 AM

05/07/07 5:00 PM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

05/05/06 4:20 AM

Device Peak Power Peak Amperage Peak Time Peak Measured Since Energy Measured Since

Aggregate consumption, with

thresholds alerting option

View Chart/Export data menu

Average/max/Min for

the given System

Chart View of the collected

data

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MULTIPACK HELPS REDUCE PACKAGING, IMPROVE DEPLOYMENT AND REDUCE ENVIRONMENTAL IMPACT WHAT IS MUTLIPACK?

• Multiple products in a single box

• Reduced / reusable packaging

• Reduced documentation, cables, etc. to fit customer needs

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Before Multipack: 16 1U servers on two pallets

With Multipack:16 1U servers in 1 pallet space

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Box-to-rack time 14 minutes 3 hours, 13 minutes 1 hour, 56 minutes

Assembly needed?

Each blade fully assembled & Factory Tested

Install CPU, memory, and hard disk in each blade

Install CPU, memory, and hard disk in each blade

Number of boxes 1 78 62

Dell PowerEdge M1000eBlade System 16 blades

HP BladeSystem c-Class16 blades

IBM BladeCenter H14 blades

POWEREDGE M-SERIES BLADE SERVERS: FAST TO DEPLOY, LESS PACKAGING

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Source: Dell commissioned Principled Technologies report “Out of Box Comparison of Dell, HP, and IBM Blade Servers”, December 2007

ASSET RECOVERY SERVICES PROVIDES PROPER DISPOSITION OPTIONS FOR RETIRED IT EQUIPMENT

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•Audit•Pack•Planning

•Data destruction•Sort and Refurbishment•Asset tag removal•Detailed Reporting

3DISPOSITIONOPTIONS

PICKUP, SORTING, & DATA DESTRUCTION2ASSET REMOVAL

& LOGISTICS1

• Stringent controls over environmental liability and data security

• Detailed partner process audits, including downstream channels

• Maximized residual value

• Flexible disposition options: remarketing, donation, recycling, destruction

Resale

Recycling

Donation

Lease Return

Employee Purchase

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DELL CONFIDENTIAL 18

OUR COMMITMENTWe've built environmental consideration into every stage of the Dell

product life cycle -- from development and design, to manufacturing and operations, to customer use and product recovery.

And while we're proud of the significant environmental progress we've made so far, we know there's still much more to do.

We are committed to pushing the boundaries even further to develop more:

Together we will make a world of difference.

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DELL CONFIDENTIAL 19

Thank you

For more details , please feel free to contact me at : a_kaul@dell.com