deloitte_toptech2 [autosaved]
TRANSCRIPT
Greenzone Gateway Platform of the 21st Century Cleantech Age.
A Deloitte Top Technology Entry (2012)
Agenda
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Personal and Greenzone Summary
Industry Overview
Greenzone.ie Overview
Operations and Conclusion
Peter O’ Neill Profile
Bachelor Degree in Business Mgmt (ITT, 2007).
Postgraduate Diploma in HRM (DCU, 2008).
Office of Irish President – ‘Your Country Your
Call’ National Semi - Finalist (2010).
Accenture Ireland ‘Leaders of Tomorrow’
National Finalist (2011).
MSc. in Management Consultancy (Michael
Smurfit Graduate Business School, 2012).
Greenzone Overview
Social Media ‘Gateway’ for Stakeholders within the Cleantech Industry - Generating a Virtual Critical
Mass Cluster and Connection Platform.
Generate and increase Industry/Company
1. Efficiency in terms of Internal/External Communication.
2. Awareness of Stakeholder Activities/Product Offering.
3. Collaboration directly within sector, and indirectly to wider business community.
4. Recruitment, and Sales of products/services.
5. Replace and outsource the need for stand alone poorly optimised stakeholder websites.
Cleantech Potential
93% of CEO’s state that the sector is of
paramount strategic importance to their
future business success (Accenture, 2010).
Industry investment grew from $39.24
billion (2001) to $336.78 billion (2009).
Investment estimated to reach $6.2
Trillion annually by 2050 (PwC, 2010).
Every Business regardless of current
operations shall be impacted - requiring
information and contacts in the sector.
Ireland’s Cleantech Potential
Irish potential seen as immense ranking 9th
globally, with numerous synergetic industries.
18,000 employed to date. Sector employment
estimated to grow 1000% by 2030 (12-15%
of work force).
Industry Limitations
Internal/External Networking, Collaboration,
Information Dissemination, Cohesion, Physical
dispersal, Communication Barriers, and
Stakeholder Awareness.
Not just Renewable Energy?
Sector
Potential
R&D and Support
Services
Efficiency /Smart Grid
Software
Green Financial Services
Advanced Manufacturing
and Micro Devices
Green Cloud Servers
Nano Technology
Sustainable Design and
Construction
Water and land
Sustainability
Bio Fuels
Stakeholder Utilisation
Platform Users
All Businesses
Within Sector
State Bodies
Academics and Students
General Public (Renovations, Transport etc)
All other Businesses
Environmental Policy Groups
The Media and international
Operators
Investment and
Venture Capital
Groups
Current and Future Sector
Employees
Social Media Profile
Social Media platform with profile pages.
Continuously Connect, Communicate and
Network with industry specific network
partners, employees, state bodies, support
groups, academia etc.
Disseminate information on: Current
Activities/Academic Research/Recruitment/
Service Offering/Projects/Legislative shifts.
Employee Profiles connected to employer
profile: acting as connection tool or optional
resume to clients and public.
Green Knowledge
1. Community Discussion Forums in terms of
sector collaboration, joint projects, tenders.
2. Advice and coaching area to disseminate
Industry and Business Experience (Plato.ie,
IDA, SEAI, Smallbusinesscan)
3. Current sector trends, debates and video
blogs.
4. Grant section in terms of EU/Irish grants at
company and individual levels.
Industry Directory
Dynamic search engine listing for suppliers,
experts, academics within sector (Green IFSC).
Ranking and review system of each listing
from previous clients/referrals.
Companies verified if requested through
verification providers (e.g. WayBiz.com)
Linked into Network Profile pages.
Stakeholder Benefits
Competitive
Benefits
Continuous Direct
Access to
Businesses /
Academics/State
Bodies
Recruitment and
sales potential
Meet CSR
Obligation
Targets
Increase
Strategic
Network
Capabilities
Increase Brand
Awareness/
Stakeholder
Trust
Gain instant
Sector Footprint
and Support
Pillar
Continuously
Expand upon
Industry
Knowledge
Revenue Streams
Greenzone Capital Costing shall be primarily
financed through sponsorship from
‘Sponsorship Angels’ and Grant Aid.
Operational Revenue Streams Shall include:
1. Recruitment Commission.
2. Company Profile Sponsorship Charges.
3. Product/Service Referral Commission.
4. Banner Advertisement Placement.
5. Emergent Revenue Streams – Apple/Android
Applications, Networking Events, Marketing
Data, International Expansion of Greenzone.
Implementation
High profile firms/individuals approached in
terms of project support and ‘championing’
Major IT Operators within Ireland who support
Industry Concept and Agenda.
Continuous marketing through umbrella
groups, champion networks, awareness
campaign and Search Engine Optimisation.
Contingency plans available at all levels - off
setting any costing or timeline differentiations.
Sustainable Competitive
Advantage
1. Platforms synergistic and unique
comprehensive targeted design.
2. Strategic early mover advantage with network
‘lock in effect’ and entry barriers.
3. Targeting huge growth Industry currently in
infancy.
4. Leveraging Emerging IT trends and
Capabilities to Assist Multiple Stakeholders.
Conclusion
Greenzone is realistic, innovative, and fulfills
major market requirement/gaps.
Business model which is strategic, self
sufficient, sustainable - with extremely high
growth potential as sector evolves.
Exit Strategy.
Driving force necessary to generate or act as
support pillar for an Irish Cleantech Google,
Apple, or GE???
Projected Profit and Loss Account of Greenzone Irish Gateway Operations Solely - Excluding International Expansion Planning
2012-2013 2013-2014 2014-2015 2015-2016
€ € € €
Grant Aid Capital (New Horizons) €15,000 €0 €0 €0
Angel and Business Sponsorship €53,655 €63,752 €81,252 €85,753
Recruitment Commission, Click
Through Advertisement etc. €37,945 €56,918 €85,376 €128,064
Product/Services Sales Commission €8,000 €15,000 €20,000 €35,000
Gross Profit €114,600 €135,669 €186,628 €248,817
Expenses and Overheads
Human Capital Expenditure*** €33,532 €27,081 €40,622 €54,162
Web Design/ Improvements*** €45,000 €7,500 €5,000 €5,000
Premises Leasing Fee (Incubation Centre) €0 €0 €9,600 €9,600
Servers and Maintenance*** €3,000 €4,800 €4,800 €7,000
Telephone / Internet Charges €800 €800 €1,000 €1,000
Promotional Material*** €2,000 €1,200 €1,200 €1,200
Banking and Insurance €1,500 €1,500 €1,800 €1,800
Company registration €400 €0 €0 €0
Loan Repayment €0 €5,000 €5,000 €0
Stationary and office items €400 €500 €600 €750
IT Equipment (Laptops, Printers, Mobiles) €2,000 €200 €700 €700
Contingency Funding €0 €2,500 €2,500 €2,500
Total overheads €88,632 €50,881 €72,822 €83,712
*** Denotes Contingency Plans Available
Net Profit/(Loss) €25,968 €84,788 €113,807 €165,105
Tax on profit/ (loss) €2.246 €10,599 €14,226 €20,638
Net Profit €23,722 €74,189 €99,581 €149,467
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