Greenzone Gateway Platform of the 21st Century Cleantech Age.

A Deloitte Top Technology Entry (2012)

Agenda

Item

1

Item

2

Item

4

Item

3

Personal and Greenzone Summary

Industry Overview

Greenzone.ie Overview

Operations and Conclusion

Peter O’ Neill Profile

Bachelor Degree in Business Mgmt (ITT, 2007).

Postgraduate Diploma in HRM (DCU, 2008).

Office of Irish President – ‘Your Country Your

Call’ National Semi - Finalist (2010).

Accenture Ireland ‘Leaders of Tomorrow’

National Finalist (2011).

MSc. in Management Consultancy (Michael

Smurfit Graduate Business School, 2012).

Greenzone Overview

Social Media ‘Gateway’ for Stakeholders within the Cleantech Industry - Generating a Virtual Critical

Mass Cluster and Connection Platform.

Generate and increase Industry/Company

1. Efficiency in terms of Internal/External Communication.

2. Awareness of Stakeholder Activities/Product Offering.

3. Collaboration directly within sector, and indirectly to wider business community.

4. Recruitment, and Sales of products/services.

5. Replace and outsource the need for stand alone poorly optimised stakeholder websites.

Cleantech Potential

93% of CEO’s state that the sector is of

paramount strategic importance to their

future business success (Accenture, 2010).

Industry investment grew from $39.24

billion (2001) to $336.78 billion (2009).

Investment estimated to reach $6.2

Trillion annually by 2050 (PwC, 2010).

Every Business regardless of current

operations shall be impacted - requiring

information and contacts in the sector.

Ireland’s Cleantech Potential

Irish potential seen as immense ranking 9th

globally, with numerous synergetic industries.

18,000 employed to date. Sector employment

estimated to grow 1000% by 2030 (12-15%

of work force).

Industry Limitations

Internal/External Networking, Collaboration,

Information Dissemination, Cohesion, Physical

dispersal, Communication Barriers, and

Stakeholder Awareness.

Not just Renewable Energy?

Sector

Potential

R&D and Support

Services

Efficiency /Smart Grid

Software

Green Financial Services

Advanced Manufacturing

and Micro Devices

Green Cloud Servers

Nano Technology

Sustainable Design and

Construction

Water and land

Sustainability

Bio Fuels

Greenzone_Peter21.pptx

Stakeholder Utilisation

Platform Users

All Businesses

Within Sector

State Bodies

Academics and Students

General Public (Renovations, Transport etc)

All other Businesses

Environmental Policy Groups

The Media and international

Operators

Investment and

Venture Capital

Groups

Current and Future Sector

Employees

Piece 1

Green

Connect.

Social Media Profile

Social Media platform with profile pages.

Continuously Connect, Communicate and

Network with industry specific network

partners, employees, state bodies, support

groups, academia etc.

Disseminate information on: Current

Activities/Academic Research/Recruitment/

Service Offering/Projects/Legislative shifts.

Employee Profiles connected to employer

profile: acting as connection tool or optional

resume to clients and public.

Green Connect.

Green

Knowledge

Green Knowledge

1. Community Discussion Forums in terms of

sector collaboration, joint projects, tenders.

2. Advice and coaching area to disseminate

Industry and Business Experience (Plato.ie,

IDA, SEAI, Smallbusinesscan)

3. Current sector trends, debates and video

blogs.

4. Grant section in terms of EU/Irish grants at

company and individual levels.

Green Connect.

Green

Knowledge

Industry

Directory and

Verification

Industry Directory

Dynamic search engine listing for suppliers,

experts, academics within sector (Green IFSC).

Ranking and review system of each listing

from previous clients/referrals.

Companies verified if requested through

verification providers (e.g. WayBiz.com)

Linked into Network Profile pages.

Please Leave Referrals and Comments Here

Please Leave Referrals and Comments Here

Green Connect.

Green

Knowledge

Industry

Directory and

Verification

Stakeholder Benefits

Competitive

Benefits

Continuous Direct

Access to

Businesses /

Academics/State

Bodies

Recruitment and

sales potential

Meet CSR

Obligation

Targets

Increase

Strategic

Network

Capabilities

Increase Brand

Awareness/

Stakeholder

Trust

Gain instant

Sector Footprint

and Support

Pillar

Continuously

Expand upon

Industry

Knowledge

Revenue Streams

Greenzone Capital Costing shall be primarily

financed through sponsorship from

‘Sponsorship Angels’ and Grant Aid.

Operational Revenue Streams Shall include:

1. Recruitment Commission.

2. Company Profile Sponsorship Charges.

3. Product/Service Referral Commission.

4. Banner Advertisement Placement.

5. Emergent Revenue Streams – Apple/Android

Applications, Networking Events, Marketing

Data, International Expansion of Greenzone.

Implementation

High profile firms/individuals approached in

terms of project support and ‘championing’

Major IT Operators within Ireland who support

Industry Concept and Agenda.

Continuous marketing through umbrella

groups, champion networks, awareness

campaign and Search Engine Optimisation.

Contingency plans available at all levels - off

setting any costing or timeline differentiations.

Sustainable Competitive

Advantage

1. Platforms synergistic and unique

comprehensive targeted design.

2. Strategic early mover advantage with network

‘lock in effect’ and entry barriers.

3. Targeting huge growth Industry currently in

infancy.

4. Leveraging Emerging IT trends and

Capabilities to Assist Multiple Stakeholders.

Conclusion

Greenzone is realistic, innovative, and fulfills

major market requirement/gaps.

Business model which is strategic, self

sufficient, sustainable - with extremely high

growth potential as sector evolves.

Exit Strategy.

Driving force necessary to generate or act as

support pillar for an Irish Cleantech Google,

Apple, or GE???

Projected Profit and Loss Account of Greenzone Irish Gateway Operations Solely - Excluding International Expansion Planning

2012-2013 2013-2014 2014-2015 2015-2016

€ € € €

Grant Aid Capital (New Horizons) €15,000 €0 €0 €0

Angel and Business Sponsorship €53,655 €63,752 €81,252 €85,753

Recruitment Commission, Click

Through Advertisement etc. €37,945 €56,918 €85,376 €128,064

Product/Services Sales Commission €8,000 €15,000 €20,000 €35,000

Gross Profit €114,600 €135,669 €186,628 €248,817

Expenses and Overheads

Human Capital Expenditure*** €33,532 €27,081 €40,622 €54,162

Web Design/ Improvements*** €45,000 €7,500 €5,000 €5,000

Premises Leasing Fee (Incubation Centre) €0 €0 €9,600 €9,600

Servers and Maintenance*** €3,000 €4,800 €4,800 €7,000

Telephone / Internet Charges €800 €800 €1,000 €1,000

Promotional Material*** €2,000 €1,200 €1,200 €1,200

Banking and Insurance €1,500 €1,500 €1,800 €1,800

Company registration €400 €0 €0 €0

Loan Repayment €0 €5,000 €5,000 €0

Stationary and office items €400 €500 €600 €750

IT Equipment (Laptops, Printers, Mobiles) €2,000 €200 €700 €700

Contingency Funding €0 €2,500 €2,500 €2,500

Total overheads €88,632 €50,881 €72,822 €83,712

*** Denotes Contingency Plans Available

Net Profit/(Loss) €25,968 €84,788 €113,807 €165,105

Tax on profit/ (loss) €2.246 €10,599 €14,226 €20,638

Net Profit €23,722 €74,189 €99,581 €149,467

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