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Page 1: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Demantra FY 09 APACDavid Morgan Ops Review22nd October 2008

Page 2: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

CONFIDENTIAL – ORACLE HIGHLY RESTRICTED 2

AGENDA

• Overview

• Q1 performance and wins

• Q2 status, forecast and key deals

• H2 Pipe and key deals

• Business development and marketing

• Key challenges

• Country strategy summary moving forward

• OCS

• Outstanding actions

Appendices

• Partner development

• Events plan

Page 3: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Overview of current position

• AP Demantra and OTM sales GM assigned. Effective as of Oct 20th 2008

• Q1 Demantra revenue at $398k, 57% of Q budget

• Sales coverage : AUNZ, GC, India reps in place– Interviewing for ASEAN

AP Edge Sales Cons at 3 actual + 1 open approved HC for India

• Focus on settling in new team -Team completed BAT Value selling training Increasing focus on forecast process, pipe maintenance, reporting and field engagement model

• Current Q2 forecast at 21% Q revenue target

Page 4: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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ANZ Commercal Target 70Actual 94Achieve 134%

ANZ CMU TargetActualAchieve

ANZ MRD Target 168Actual 7Achieve 4%

ANZ Total Target 238Actual 101Achieve 42%

ASEAN Commercal Target 70ActualAchieve

ASEAN CMU TargetActualAchieve

ASEAN MRD Target 112Actual 98Achieve 88%

ASEAN Total Target 182Actual 98Achieve 54%

INDIA Commercal Target 70Actual 15Achieve 21%

INDIA CMU TargetActualAchieve

INDIA MRD Target 70Actual 53Achieve 76%

INDIA Total Target 140Actual 68Achieve 49%

GC Commercal Target 70ActualAchieve

GC CMU TargetActualAchieve

GC MRD Target 70Actual 96Achieve 137%

GC Total Target 140Actual 96Achieve 69%

Korea MRD TargetActual 35Achieve

APAC Target 700Actual 398Achieve 57%

Q1 revenue performance

Page 5: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Q1 key wins

Specialist Product Org Unit 3 Region Ctry Close FY Close Q Opp ID Customer / Opportunity Win % Stat Commit ted License Apps (K) Channel

DEMANTRA MRD GC TW 2009 Q1 3-I6V-2788 明基電通股份有限公司 (BenQ Corp) - (GSIO#2776109-BenQ-Demantra)

100 WonY 110

Direct

DEMANTRA COM ANZ AU 2009 Q1 3-38X99RMcGuigan Simeon Wines Limited - (OMM Resale - McGuigan Demantra)

100 WonY 94

Indirect

DEMANTRA Total 203

Page 6: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Q2 Position

• Q2 forecast is 21% of Budget, Best case at 126%

• Q2 to Q4 total pipeline is $13m spread across 70 deals. 45% of pipe is in AUNZ. 73% of pipe is with MRD

License Target 1,300

Pipe 2,931

Best Upside 1,639

Forecast 278

Page 7: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Q2 Top Demantra deals across APAC

LOB Account Rep $$$ Note

ANZ MRD Constellation Kamal Prasad 100k US deal

IN MRD Tata Motors Debasish.Bhattacharjee 500k

IN MRD Ashok Leyland Debasish.Bhattacharjee 275k

ANZ MRD Cadbury Schweppes Kamal Prasad 257k Via US

ANZ MRD Funtastic Kamal Prasad 200k Ref issue

ANZ MRD Seven Network Kamal Prasad 211k Prob Q3

Page 8: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC Full Year positionBest 2,798Forecast 1,547Actual 101Achieve 6%

ASEAN Target 1,300Pipe 1,808Cover 1

Best 948Forecast 553Actual 98Achieve 8%

INDIA Target 1,000Pipe 2,900Cover 3

Best 1,528

Forecast 553Actual 53Achieve 5%

GC Target 1,000Pipe 3,018Cover 3

Best 916Forecast 546Actual 96%Achieve 10%

Korea TargetPipeCover

Best 333Forecast 103Actual 63Achieve

Pipe 14,025Cover 2.8

Best 6,253Forecast 3,302Actual 411

Note-Q2 Pipe review ongoing-Q3/4 forecasts are raw & need 1:1 reviews

Page 9: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Top Deals 2Half FY09 across APAC

LOB Account CoPrime Rep $$$ Close Q

Note

ANZ MRD CHEP Kamal.Prasad 961k Q4

ANZ MRD Fonterra Brands Kamal.Prasad 785k Q4

ANZ MRD News Corporation Kamal.Prasad 749k Q4

IN MRD Hindustan Petroleum Debasish.Bhattacharjee 500k Q3

ANZ MRD Bluescope Steel Kamal.Prasad 480k Q4

ASEAN MRD Olam International David.Morgan (ASEAN) 366k Q3

ANZ MRD BAE Kamal.Prasad 337k Q4

GC MRD Swire Beverage Walter Cheung 100k Q4

GC MRD Lite-On IT Walter Cheung 100k Q4

Page 10: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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H1:

Named & Strategic accounts :

(Field marketing events)

Industry :Consumer Products & Hi-tech

• SCM Thought leadership roundtable- ANZ, GC & ASEAN

• Electronics association roundtable – Korea • Supply Chain Asia Forum (Singapore)• MRD off-site (India)

Q2 :

Sales Development activities:

Industry : Consumer Products and Hi-tech

• Demantra Trade promotion management with partner Jigsaw event- ANZ

• Tele-prospecting for Demantra Demand Management – Taiwan & NZ

• EBS Install base –India

Demantra - Lead Gen OverviewH2:

Named & Strategic accounts with FM:

• MRD ( 5+ 2 ) workshops for SCM

ASEAN, ANZ, India & KR)

• Food & Beverage council (Australia)

• Demantra eDM and Tele-prospecting( India)

• SCM Demantra & CRM executive roundtable

(India, GC & ANZ)

• Information Driven Value Chain Executive roundtable (SG,ID,HK & TW)

Commercial Sales :

Field Marketing campaigns:

• Leveraging the partner led events(CPG and IND &MFG)

• Webinars for Demantra in China

• Leverage two-tier city campaigns for Demantra

Demand Management

BDC Campaigns(WIP):

• SAP/JDE/EBS IB campaigns

• LSP campaigns( ANZ)

• CPG/Hi-tech campaign

Through IC(Tele-prospecting)- WIP:

• Manufacturers/ CPG /Hi-tech

Page 11: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC License - Current challenges (1)

Issue Description Proposed Resolution / Action to Address Owner(s) & Completion date

Need to strengthen engagement with field ASMs

ASMs still seem to perceive co-prime as overlay and are not engaging them to the best joint benefit

Joint work through of MRD 5+2 account plan

GM to meet sales teams

Introduce Value (BAT selling)

Periodic product web casts

David Morgan

China language version

Local China ASMs reluctant to position Demantra without proven language ability

Will work with Ian Ratcliffe to take 7.202 to market. Awareness and launch plan

David Morgan

Ian Ratciffe

SI capacity SI delivery ability stated by ASMs as biggest sales constraint

Clarify needs to A&C and country level partner development plans

David Morgan

Lloyd Perrin

Moving proposition beyond Demantra

Need to begin to develop our value propositions and GTMI into wider SCM offer

David Morgan

Increasing leverage with Internationals

Need clearer strategy to approach Internationals operating in APac

Currently identifying target list. Will review with MRD US

David Morgan Nov 08

Page 12: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC License - Current challenges (2)

Issue Description Proposed Resolution / Action to Address Owner(s) & Completion date

ASEAN market development behind plan

Previous co-prime rep candidate (internal) declined

Intensive interview schedule this week David Morgan

Need to increase branding and account activity in mainland China

Need to continue to develop the positioning of the co-prime rep to be able to initiate account activity and look at ways of increasing both internal & customer brand awareness

Under discussion. GM in China w/c Nov 2nd David Morgan

Page 13: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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AUNZ INDIA Greater China

• Align sales activity with MRD 5+2 targets and install base upsell

• Broaden Demantra footprint. Initial Trade promotion campaign with Jicksaw

•Build partner engagement & capacity with Accenture, Cap, Deloitte, IBM

• Leverage Demantra for Telcom service provider offer

• Focus on current pipe led maturation

• Developing Sugar AUS & NZ sugar refs

• Segment priorities are Auto, Consumer Elec, CPG, Pharma & medical devices, Retail.

• Strong focus on lead gen / thought leadership events with call-out follow-up.

• Target accounts agreed (MRD 5+2) plus wider prospect list for Oracle and SAP install base.

• Establish a reference

• Use 7.202 release as a vehicle to revitalize field force and G2MI activity.

• Evolve ACER Taiwan & Diodes in China as a strong reference

• Develop Hand implementation and Resell capacity.

Current regional strategies moving forward (wip)

Page 14: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC Overview – Demantra Consulting

•Consulting summary (FY09 – Q1)

Page 15: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC Overview – Consulting

• Key Opportunities (FY09 - Q2 / Q3 Q4)

Page 16: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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APAC Overview – Consulting• Headcount summary

• Key Business / Integration Issues

Issue Description Proposed Resolution / Action to Address

Owner(s)

Integration Technical challenges faced when integrating Demantra to Oracle ERP at Diodes which delayed the project go-live

Integration Technical challenges faced when integrating between Demantra and ASCP in Diodes and Acer

Skills / Hiring Unable to get strong Solution Architect to lead the implementation of Demantra

Hiring Plan to be worked out Greater China

Page 17: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Open Actions from Q4 Ops review

APS Action Items 07/15/2008

Status Open Date

Owner Notes

Improve sales in EMEA and APAC for Demantra and APS products

OPEN 9/04/2008 Nadeem Syed, Rick Jewell, Lars Wahlstrom, Will Bosma

Continue to support EMEA and APAC organizations

APAC’s specialty sales organization coming along very slowly; needs to be accelerated

Pursuing standard integration to SAP for Demantra and ASCP through partner

Contact APAC SCS (Sales Consulting Services) to discuss duplicate creation of Demantra 7.2 demo systems

OPEN 9/04/2008 Rick Jewell, APAC

Page 18: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Appendices

• Q1 A&C Activity and Q2 plans

• H2 Event lists

Page 19: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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DemantraAPAC Situation – As at Q1FY09

Plan-On-A-PageDemantra APACFY09 Targets AU NZ Total ID MY PK PH SG TH VT Sage Total CH HK TW Total IN Total KR Total Total

Field Targets 1650 220 1870 440 110 110 220 550 1430 880 220 1100 1100 1100 5500Indirect 385 385 330 231 561 231 154 385 385 385 1716% of Field 23% 0% 21% 75% 0% 0% 0% 42% 39% 26% 70% 35% 35% 40% 27% 31%Cosell 737 297 275 275 1584% of Field 39% 21% 0% 29%

FY08 & VarianceFY08 Total Revenue 497 68 565 28 4 -2 30 116 2 383 501 16 16 26 26 1138FY09 Growth 232% 224% 231% 5400% 4667% 659% -43% 120% 6775% 6775% -100% -100% 383%

FY08 Indirect Revenue 51 51 53 52 105 33 33 189FY09 Indirect Growth 353% 1000% 336% 196% 267% 1067% 1067% 808%

India KoreaA/NZ ASEAN Greater China

Resell and implimentation Partner Plan: Req'd(#required Partners / Region) Resell Co-SellANZ AU

NZASEAN ID

MYPKPHSGTHVTSAGE

GC CHHKTW

INDIA 1 1KOREA

Totals 5 4

1 1

2 1

1 1

Enablement / Readness: YTDSales Implement

ANZ AU 1 1NZ

ASEAN IDMYPKPHSGTHVTSAGE

GC CH 2 2HKTW 1 1

INDIA 2 3KOREA 1Totals 6 8

Achievements:1. Achieved US$94k indirect resell rev via partners (39% Q1 Budget)2. Achieved US$270k co-sell rev with partners3. Attained partner coverage in each country / region. 4. SCM CSM appointed in GC.

H2 Focus:1. APAC enablement program utilising US resources (Dec / Jan execution)2. (On-going) Review partner maps to determine optimum coverage. Specifically;

1. Agree on G-T-M strategy for GC with new GC business management team and commence execution

2. Redefine product/solution/country/partner matrix for ASEAN and execute3. Improve linkage between field sales a& SC’s with partners across all territories4. Initiatives to increase field confidence in partner’s ability to execute

Key Strategies:• Fewer, focused resell partners (1-2 engagement partners per country/region)

• FY09 partnering enablement focus on pre-sales and implementation capability / Co-Prime Sales to drive sales campaigns, partners to assist and provide implementation capability.

FY09 Scorecard:End FY08 FY09 Q1 FY09 Q2 FY09 Q3 FY09 Q4 FY09 Goal

00

Total 1138 398 398Indirect 189 94 94CoSell 270 270

Partner Mngt - # of EventsRevenue Achieved

Investment (# events/partner)

APAC Scorecard

Recruitment & Adoption

Issues:1. Product deployment capability (OCS & A&C) remains the #1 issue retarding Demantra sales growth

in APAC2. Partner implementation capability assessment & on-going enablement remains #1 A&C focus3. Appointment of field SCM CSMs to drive necessary partner behaviour in ASEAN, India, A/NZ

(headcounts approved for Q2) and KR (Q3)

Page 20: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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SCM Partner Landscape Summary Position

A/NZ ASEAN GC India Korea

Resell

Local Service Provider

(In addition to Reseller & Regional

Sis)

APAC Regional System

Implementers

Page 21: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Partner Landscape and Capability:

Domain Influencer

Not product practitioners

Developing Product

Knowledge

Competent Implementer

Solid Presales

Skills

Product Self-sufficiency

Potential Potential Potential

Resell

Capability

No Sales

Capability

Co-Sell

Capability

DemantraANZ Indirect Situation

FY09 Revenue Targets

Target Region Q1 Q2 Q3 Q4AU 231 446 363 611 1,650 NZ 31 59 48 81 220 AU 54 104 85 142 385 NZ - - - - -

Cosell ANZ 103 199 162 273 737

DEMANTRA FY09

Field

Indirect

Q1 Revenue Notes:Q1 Revenue Notes:174% QTD / 24% YTD • Attainment: AU US$94K RESELL• Opportunity Highlights:

Australian Vintage Ltd. $94 K (Jigsaw)

Q1 Revenue Notes:Q1 Revenue Notes:174% QTD / 24% YTD • Attainment: AU US$94K RESELL• Opportunity Highlights:

Australian Vintage Ltd. $94 K (Jigsaw)

Partnering Notes:Partnering Notes:• The Demantra partner landscape in ANZ remains stable.• New entrants have applied for reseller status.

• A&C continues to work on qualifying those organisations• PwC has expressed a desire to enter into a series of DG activities around SCM

& OTM during Q2. Plans are currently being drafted.• Demantra capability assessment is required for Mindtree and Wipro in terms

of in-country skills / delivery capability

Partnering Notes:Partnering Notes:• The Demantra partner landscape in ANZ remains stable.• New entrants have applied for reseller status.

• A&C continues to work on qualifying those organisations• PwC has expressed a desire to enter into a series of DG activities around SCM

& OTM during Q2. Plans are currently being drafted.• Demantra capability assessment is required for Mindtree and Wipro in terms

of in-country skills / delivery capability

Page 22: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Partner Landscape and Capability:

Domain Influencer

Not product practitioners

Developing Product

Knowledge

Competent Implementer

Solid Presales

Skills

Product Self-sufficiency

Potential Potential Potential

Resell

Capability

No Sales

Capability

Co-Sell

Capability

DemantraASEAN Indirect Situation

FY09 Revenue Targets

Target Region Q1 Q2 Q3 Q4ID 62 119 97 163 440 MY 15 30 24 41 110 PK - - - - - PH 15 30 24 41 110 SG 31 59 48 81 220 TH 77 149 121 204 550 VT - - - - - SAGE - - - - - ID 46 89 73 122 330 MY - - - - - PK - - - - - PH - - - - - SG - - - - - TH 32 62 51 85 231 VT - - - - - SAGE - - - - -

Cosell ASEAN 42 80 65 110 297

DEMANTRA FY09

Field

Indirect

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: ASEAN US$98K Co-sell• Opportunity Highlights:

Motorola. $55 KAmerican Power Conversion Co $26 K

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: ASEAN US$98K Co-sell• Opportunity Highlights:

Motorola. $55 KAmerican Power Conversion Co $26 K

Partnering Notes:Partnering Notes:• The Demantra partner landscape in ASEAN is under review. Rationalisation is

underway and will be finalised during Q2.• Partner capability and pre-sales / deployment enablement remain the focus

tasks for Q2.• Deloitte has expressed a desire to enter into a series of DG activities around

SCM during Q2. Plans are currently being drafted.

Partnering Notes:Partnering Notes:• The Demantra partner landscape in ASEAN is under review. Rationalisation is

underway and will be finalised during Q2.• Partner capability and pre-sales / deployment enablement remain the focus

tasks for Q2.• Deloitte has expressed a desire to enter into a series of DG activities around

SCM during Q2. Plans are currently being drafted.

Page 23: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Partner Landscape and Capability:

Domain Influencer

Not product practitioners

Developing Product

Knowledge

Competent Implementer

Solid Presales

Skills

Product Self-sufficiency

Potential Potential Potential

Resell

Capability

No Sales

Capability

Co-Sell

Capability

DemantraGreater China Indirect Situation

FY09 Revenue Targets

Partner Landscape and Capability:

Target Region Q1 Q2 Q3 Q4CH 123 238 194 326 880 HK - - - - - TW 31 59 48 81 220 GC 32 62 51 85 231 HK - - - - - TW 22 42 34 57 154

Cosell GC 39 74 61 102 275

DEMANTRA FY09

Field

Indirect

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: GC US$96K Co-sell• Opportunity Highlights:

BENQ CORP. $96 K

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: GC US$96K Co-sell• Opportunity Highlights:

BENQ CORP. $96 K

Partnering Notes:Partnering Notes:• Q2 focus must be to elevate the pre-sales capability of AIC (TW) & JOS (HK)• Co-Prime sales focus in H1 is to for SCM opportunities in TW as a result

ensuring appropriate partner coverage in Taiwan remains critical.• DG activities have been very limited in GC during Q1 as a result pipeline

coverage is weak.

Partnering Notes:Partnering Notes:• Q2 focus must be to elevate the pre-sales capability of AIC (TW) & JOS (HK)• Co-Prime sales focus in H1 is to for SCM opportunities in TW as a result

ensuring appropriate partner coverage in Taiwan remains critical.• DG activities have been very limited in GC during Q1 as a result pipeline

coverage is weak.

Page 24: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Partner Landscape and Capability:

Domain Influencer

Not product practitioners

Developing Product

Knowledge

Competent Implementer

Solid Presales

Skills

Product Self-sufficiency

Potential Potential Potential

Resell

Capability

No Sales

Capability

Co-Sell

Capability

DemantraIndia Indirect Situation

FY09 Revenue Targets

Partner Landscape and Capability:

Target Region Q1 Q2 Q3 Q4Field IN 154 297 242 407 1,100 Indirect IN 54 104 85 142 385 Cosell IN 39 74 61 102 275

DEMANTRA FY09

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: IN US$68K Co-sell• Opportunity Highlights:

Motorola $ 53 KDeloitte Touche Tohmatsu India $ 10 K

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD • Attainment: IN US$68K Co-sell• Opportunity Highlights:

Motorola $ 53 KDeloitte Touche Tohmatsu India $ 10 K

Partnering Notes:Partnering Notes:• Partner landscape for SCM in India is quite stable given the propensity of

global partners based in India.• Caution should still be exercised as many global partners continue to deploy

Indian resources at more profitable international engagements.• Enablement of IBM will be required early in Q2 in order to achieve the

objectives of that relationship.• Discussions with CHAINalytics have been very encouraging and continue.

Partnering Notes:Partnering Notes:• Partner landscape for SCM in India is quite stable given the propensity of

global partners based in India.• Caution should still be exercised as many global partners continue to deploy

Indian resources at more profitable international engagements.• Enablement of IBM will be required early in Q2 in order to achieve the

objectives of that relationship.• Discussions with CHAINalytics have been very encouraging and continue.

Page 25: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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Partner Landscape and Capability:

Domain Influencer

Not product practitioners

Developing Product

Knowledge

Competent Implementer

Solid Presales

Skills

Product Self-sufficiency

Potential Potential Potential

Resell

Capability

No Sales

Capability

Co-Sell

Capability

DemantraKorea Indirect Situation

FY09 Revenue Targets

Partner Landscape and Capability:

Target Region Q1 Q2 Q3 Q4Field KR - - - - - Indirect KR - - - - - Cosell KR - - - - -

DEMANTRA FY09

Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD Q1 Revenue Notes:Q1 Revenue Notes:0% QTD / 0% YTD

Partnering Notes:Partnering Notes:• As with specialty field sales, Specialty A&C activity in Q1 was diverted away

from Korea due largely to headcount issues• Focus on Demantra sales in Korea will be reviewed in Q2 as the Korean Air

implementation project continues

Partnering Notes:Partnering Notes:• As with specialty field sales, Specialty A&C activity in Q1 was diverted away

from Korea due largely to headcount issues• Focus on Demantra sales in Korea will be reviewed in Q2 as the Korean Air

implementation project continues

Page 26: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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MRD Industries Activities

Region *Program Name Program Description Industry

Korea KR_MRD Lead Maturation Workshop Seoul_09Q4_FM Workshops building on marketing activity run in Q1, Q2 & Q3 Multiple Industries

Korea KR_MRD Executive Think Tank Seoul_09Q3_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ASEAN TH_MRD Automotive Executive Roundtable Bangkok_09Q3_FMOracle-led executive briefing with thought leadership presentation including JOC accounts Automotive

ASEAN PH_MRD Ayala Lead Maturation Workshop Makati_09Q4_FM Workshop for Ayala Corp building on marketing activity run in Q1, Q2 & Q3 Multiple Industries

ASEAN TH_MRD Solutions Executive Think Tank Bangkok_09Q4_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ASEAN SG_MRD Solutions Executive Think Tank_09Q4_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ASEAN MY_MRD Solutions Executive Think Tank KL_09Q4_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ANZ AU_MRD Lead Maturation Workshop Sydney_09Q4_FM Workshops building on marketing activity run in Q1, Q2 & Q3 Multiple Industries

ANZ AU_MRD Executive Think Tank Melbourne_09Q3_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ANZ NZ_MRD Executive Think Tank Auckland_09Q3_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

ANZ AU_MRD Online Campaign with Mining Association/Publication_09Q4_FM DM run with Mining Association/Publication Mining

GC

CN_MRD Executive Think Tank Shanghai_09Q4_FM 1 Day event to showcase overall MRD solution focusing on 5+2 accounts. The theme for the event is Orchestrating Design, Demand and Delivery - An Executive Approach, including PLM, SCM and other solutions such as CRM, MDM, MES, MOC, HCM etc.

Multiple Industries

GC

CN_MRD SASAC Executive Roundtable-1 Zhejiang_09Q3_FM Complete solution showcase for SASAC accounts. Includes PLM, SCM and other solutions such as CRM, MDM, MES, MOC, HCM etc

Engineering & Construction

GC

CN_MRD SASAC Executive Roundtable-2 Beijing_09Q4_FM Complete solution showcase for SASAC accounts. Includes PLM, SCM and other solutions such as CRM, MDM, MES, MOC, HCM etc

Travel & Transport

India IN_MRD Lead Maturation Workshop_09Q3_FM Workshops building on marketing activity run in Q1, Q2 & Q3 Multiple Industries

India IN_MRD Lead Maturation Workshop_09Q4_FM Workshops building on marketing activity run in Q1, Q2 & Q3 Multiple Industries

India IN_MRD Executive Think Tank_09Q4_FM Exclusive luncheon or dinner event for 5+2 accounts Multiple Industries

India IN_MRD Surround SAP Partner Run Workshop_09Q3_FM Surround SAP Partner Run Workshop Multiple Industries

Page 27: Demantra FY 09 APAC David Morgan Ops Review 22 nd October 2008

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SCM Activities

Region *Program Name Program Description Industry

KoreaKR_SCM OTM Thought Leadership Roundtable Seoul_09Q3_FM

Oracle-led executive briefing around publication of Global 3PL study which Oracle sponsored

Corporate Shippers - Multiple Industries

ASEAN MY_SCM OTM Thought Leadership Roundtable KL_09Q3_FMOracle-led executive briefing around publication of Global 3PL study which Oracle sponsored

Corporate Shippers - Multiple Industries

ASEANSG_SCM Supply Chain Orchestration Hub Executive Roundtable_09Q4_FM

Oracle-led executive briefing for Supply Chain Orchestration Hub with SMA & SCA, and JOC accounts Consumer Products

ASEANID_SCM Supply Chain Orchestration Hub Executive Roundtable Jakarta_09Q3_FM Oracle-led executive briefing for Supply Chain Orchestration Hub Consumer Products

ASEAN TH_SCM Supply Chain Association Sponsorship Bangkok_09Q4_FM Supply Chain Sponsorship with Key Association Multiple Industries

ANZ AU_SCM OTM Thought Leadership Roundtable Melbourne_09Q3_FM Oracle-led executive briefing around publication of Global 3PL study which Oracle sponsored Multiple Industries

ANZ AU_SCM Demantra & CRM Executive Roundtable Sydney_09Q4_FMOracle-led executive briefing - thought leadership for Demantra & CRM. Run with Assoc. Consumer Products

ANZ NZ_SCM Demantra & CRM Executive Roundtable Auckland_09Q3_FMOracle-led executive briefing - case study led for Demantra & CRM. Run with Assoc. Consumer Products

GC HK_SCM Demantra & CRM Executive Roundtable Hong Kong_09Q3_FMOracle-led executive briefing - case study led for Demantra & CRM. Run with Association Retail

GC HK_SCM Information Driven Value Chain Executive Roundtable Hong Kong_09Q4_FMExecutive roundtable around theme of Information Driven Value Chain focusing on SCM & PLM Industrial Manufacturing

GC TW_SCM Information Driven Value Chain Executive Roundtable Taipei_09Q3_FMExecutive roundtable around theme of Information Driven Value Chain focusing on SCM & PLM High Technology

GC TW_SCM Lead Maturation Workshop Taipei_09Q4_FMWorkshops building on marketing activity run in Q1, Q2 & Q3 for SCM & PLM using thought leader speaker High Technology

GC TW_SCM Demantra & CRM Executive Roundtable Taipei_09Q3_FMOracle-led executive briefing - case study led for Demantra & CRM. Run with Association High Technology

GCCN_SCM Information Driven Value Chain Executive Roundtable Beijing_09Q3_FMExecutive roundtable around theme of Information Driven Value Chain focusing

on SCM & PLM Industrial Manufacturing

GCCN_SCM Demantra & CRM Executive Roundtable Shenzhen_09Q4_FM Oracle-led executive briefing - case study led for Demantra & CRM. Run with

Association Retail

India IN_SCM OTM Thought Leadership Roundtable New Delhi_09Q3_FMOracle-led executive briefing around publication of Global 3PL study which Oracle sponsored Multiple Industries

India IN_SCM Demantra & CRM Executive Roundtable Mumbai_09Q3_FMOracle-led executive briefing - thought leadership for Demantra & CRM. Run with Assoc. Consumer Products & Pharma

India IN_SCM Demantra & CRM Executive Roundtable New Delhi_09Q3_FMOracle-led executive briefing - thought leadership for Demantra & CRM. Run with Assoc. Consumer Products & Pharma

India IN_SCM Demantra eDM and Teleprospecting_09Q4_FM eDM campaign for Demantra targeting CPG and Pharma Consumer Products & Pharma

APACAP_SCM OTM Transactional eDM, Banner Campaign_09Q3_FM

eDM, Banner & Online campaign around Oracle sponsored global 3PL studyCorporate Shippers & LSPs Multiple Industries