demo google slide
DESCRIPTION
Demo between Tonya and ITRANSCRIPT
Google IncBy:
Tonya Collins & Tracy Moniz
How Does Google Work?
Strengths• Google “owns the field” with its remarkable
search engine technology.
• It is a common household name; instead of
telling someone to “search for information” it
is simply “Google it.”
• Google uses Adwords as an advertising
platform that places relevant text. Most
business that use Adwords need it due to its
high conversation rate, converting potential
viewers into buyers.
• Google is THE MOST visited website on the
Internet, therefore, having no shortage of
customers who are looking to advertise while
using their platform.
Opportunities
• Google Plus is one of the latest hot spots of
social networking, successfully becoming the
go-to place for just about anything on the
Internet available,
• Google offers Latitude, which is a GPS app,
that gives a real-time feed of where your
mobile device has been (given if you have the
app activated).
• iMobi is a small company that has quickly
built up as one of the leaders in developing
mobile advertising.
Threats
•Lawsuits are one of Google’s major threats. In 2010, they spend close to $2 billion on related legal services/violations. The outcome of those lawsuits are typically paid to the lawyers involved, along with the ones that sued them in the first place.
•They’re in constant competition in the social networking, and application business by the biggest names in technology: Apple, Facebook, Microsoft and Oracle.
Weaknesses
• On a global scale, there are some countries that cannot access Google (like China or North Korea due to censorship on the servers in their countries).
• Google survives only on advertisements, though it may seem unlikely of the situation. But like the newspaper industry, it may disappear due to the constant change of technology, causing revenue to drop.
S W
TO
GoogleSWOT ANALYSIS
More competitors
of Google
AOL: The Evil Rival of Google In the early 1980s, Stephen Case
took a job at a company called
Control Video, which provided online
services for user of Atari computer
games. When the company ran into
trouble, he helped the new CEO,
Jim Kimsey, raise funds for the dying
company.
The company was soon reborn in
1985 under the new name Quantum
Computer Services, which launched
the new nationwide service America
Online.
What helped set this competitor ahead (at the time) was the services they provided, such as MapQuest, AIM (Instant Messaging), and using AOL Advertising and subscription sales.
They also sell ads on third-party sites. Sadly, their search services are provided through a deal with none other than Google.
Strangely, AOL still offers their dial-up Internet access services for a monthly fee to close to 4 million users in the US (the poor saps).
Strategic Moves(AKA: The Boring Part)
September 7th, 1998 2004
2006 Achievements
2007
2008-2009
2010-2011
2011
2011
2011- Now
And now…here is something
we hope you will like…
Human Resources
“How can Human Resources be used to help create a competitive edge?”
Human Resources has the ability to expand and provide various services, which depends on the ability to hire and keep employees with those services.