demystifying digital marketing and jargons involved
DESCRIPTION
Digital Marketing is happening & Startups or established Brands are moving towards investing in this space. Moreover, individual personalities like Politicians, Actors, Actresses too are investing in Digital Marketing to improve their ratings and Rankings in public. In return they are getting good Business too whether that is in terms of Votes or Advertisements to act. However, still in some part of the World, there are startups or individual celebrities for whom Digital Marketing is still a mystery. I have tried to provide in brief some jargons of the Digital world which one should read about before hiring any Marketing Agency.TRANSCRIPT
www.ubites.com 1Analyze the Power of Digital Marketing
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Marketing is all about People & EyeBalls; People are consuming Digital Content on
daily basis; Wider Audience Reach in any part of the
world; Easier to Analyze the campaigns and
redefine Strategy, based on the results; Targeted Audience can be reached; Above all, Digital Marketing is quite
affordable for Startups or Established Brands;
Why digital marketing?
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Some of the Key ways to do Digital Marketing: WEBSITES & SEO Content; BLOGS; INTERNET BANNER ADs; ONLINE VIDEO CONTENT; PAY PER CLICK (PPC) ADVERTISING EMAIL MARKETING SOCIAL MEDIA MARKETING (FACEBOOK, TWITTER,
LINKEDIN, PINTEREST and many more ..) MOBILE MARKETING (SMS,WHATSAPP MULTIMEDIA
MESSAGES)
Ways to do . .!
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Set clear Strategic Goals; Have a Research on the Customer demands and dynamics like Customer
Profile, behaviour, Competitors proposition & options for marketing communications;
Plan & devote enough resources to Digital Marketing; else if done with ad-hoc approach with no clear strategic goals, competitors will eat the share;
Create a online Customer Value Proposition; Use online WEBSITE Analysis web tools to identify the points to FOCUS &
DELIVER; Integrate Digital Marketing with Traditional Media Channels; Investing sensibly to Hire Marketing Tools or using Marketing Agencies; Stay Agile and Focus on new ways to attract the Audience; Think Different; Above all, Keep Optimizing in terms of WEBSITE, USER Reviews, Search
Marketing . .
How to begin . . ?
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Broadly Digital Marketing can be defined with: Search Engine Marketing (SEM)
Search Engine Optimization or SEO is the most popular form of SEM which is based on the Search engines Crawling Algorithms & Criteria to fetch results based on the Keywords;
Pay Per Click Campaigns, Affiliate Marketing Social Media Marketing (SMM)
Social Media Optimization or SMO is the most popular form of SMM which is based on fetching free attention or Eyeballs towards a certain BRAND, product or Services;
Email / SMS based Marketing Email /SMS Based Marketing is promoting yourself or your
business to targeted audience;
Demystifying Jargons...
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Keyword Analysis Directory Submissions Blogging Classifieds Articles and Press Releases Syndicating RSS Feeds Content Creation as per Keywords Title Tags Description Tags Keyword Tags Alt Tags Header Tags Internal Links Creation Organic Search Result Non-Organic/Paid Search/Pay per click White-Hat vs Black-Hat technique High Page Ranking (PR) Alexa Ratings Bounce Rate PR, SEO & Social Mash-ups
Jargons to Focus
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Statistics also shows that more and more business get their leads from Social Media as they distribute Content.
Go Social
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Still have doubts . . ?If you still have doubts to clarify, please drop us a email at
We are ISO 9001:2008 Certified Organization providing Cloud Based solutions & Digital Marketing Services across the world. Visit us :
www.ubites.com