Deploying sustainable package

for PepsiCo products

Maxim Rakov

Content

1. Global trends encourage focus on the environment

2. PepsiCo response to global environmental issues

3. Sustainable packaging & Responsible Sourcing

4. FSC awareness campaign in Russia

5. FSC-certified package deployment

Global trends encourage focus on the environment

Natural resources

depletion Climate change

Growing wastes Legislation and

standards

New trends in trade

Changing consumer

preferences

PepsiCo response to global environmental issues

Sustainable packaging & Responsible Sourcing

There are a number of reasons for us to

use FSC certified packages, and some of

them are listed here:

• FSC labelled packages secure our targets

on responsible sourcing of packaging

material from certified forests

• More and more consumers are interested

in responsible forest management, and

look for FSC labelled products

• FSC is supported by many international

Non-Governmental Organisations

(NGO’s), and is therefore seen as the gold

standard in forest certification

• FSC gives an independent verification of

the responsible forest management

• All of these reasons makes it possible for

us to keep and grow market shares by

offering FSC-labelled products

FSC Awareness campaign in Russia

Responsible

package

Responsible

producer

Responsible

choice

FSC Awareness campaign in Russia

FSC Awareness campaign – press events

FSC Awareness campaign – digital support

• more than 500 participants

• 650,000 direct contacts with consumers

• Total 2k USD budget for the contest

Sept, 2012, Moscow, Chistiye

Ponds (30,000 visitors)

Oct, 2012 Moscow, Sokolniki

(25,000 visitors)

Dec, 2012 Moscow

Patriarshye Ponds (35,000 visitors)

Sept, 2013 Moscow,

Patriarshye Ponds (25,000 visitors)

May, 2014 Saint-Petersburg (20,000 visitors)

Timeline

Sept, 2014 Krasnodar

( 11,000 visitors)

Dec, 2014 Moscow

Patriarshiye Ponds ( YTD more than 20,000

visitors)

Oct, 2014 Kiev, Ukraine

( 60,000 visitors)

FSC-certified package deployment

2014 2012

FSC-certified package deployment

EcoGorodExpo 2014

13

Thank you!