derrys_visual_merchandising_port_folio copy

13
DERRY SUSANTO

Upload: derry-susanto

Post on 15-Apr-2017

23 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

DERRY SUSANTO

Page 2: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

DERRY SUSANTO

STATEMENTTo me, design complex combination of instinctual, conceptual intellectual and visual skills. Most importantly, it is the solution to solving specific conceptual challenges. Design is enhanced when a client and a designer can communicate successfully with each other to produce strong concepts and aesthetically pleasing designs. Successful designs rely on well-developed thought processes that resonate with the vision of the client. I use diverse approaches so that no single style dominates. This forces me to continue to explore and research new avenues of art

Page 3: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

CONTENT

VISUAL MERCHANDISING• DEPARTMENT STORE• HYPER & SUPER MARKET• MODERN TRADE INDEPENDENT• GENERAL TRADE

GRAPHIC DESIGN• VISUAL LAUNCH GUIDE LINE• P.O.S.M• C.C.D

Page 4: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

• Store: Centro SMS - Tanggerang• Project: New Concept Makeup Designer• Brand: L’Oreal Paris• Property Type: Counter

DEPARTMENT STORE

Page 5: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

• Store: Matahari - Ps. Blok M• Project: New Counters Installation• Brand: L’Oreal Paris & MAYBELLINE• Property Type: Counter

• Store: YOGYA - Riau Bandung• Project: New Counters Installation• Brand: MAYBELLINE• Property Type: Counter

Page 6: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

HYPER & SUPER MARKET

• Store: Giant Plaza Semanggi• Project: Dress up store at beauty area• Brand: Garnier • Property Type: Category

Page 7: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

• Store: Carrefour Beauty Fair• Project: Promo Activation• Brand: Garnier, L’Oreal Paris & Maybelline• Property Type: Promo

Page 8: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

MODERNTRADEINDEPENDENT

BRASTAGI• Store: Brastagi - Medan• Project: Wall Unit Installation• Brand: L’Oreal Paris & MAYBELLINE• Property Type: Wall Unit

OPI MART• Store: Opi Mart - Palembang• Project: Mens Category• Brand: Garnier Men• Property Type: Dress Up Gondola

Page 9: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

GENERALTRADE

VARIA• Store: Varia - Tanggerang• Project: Branding Store• Brand: Garnier, L’Oreal Paris & Maybelline• Property Type: Wall Unit & Show Case

PS. MAYESTIK• Store: Budi Mulia & Muda Putra• Project: Branding Store• Brand: Garnier& MAYBELLINE• Property Type: Store Signage

Page 10: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

VISUAL GUIDE LINE

Page 11: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

P.O.S.M

Page 12: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

P.O.S.M

Page 13: DERRYS_VISUAL_MERCHANDISING_PORT_FOLIO copy

C.C.D