What’s your Style?

Fashion, Design, Style, Accessories

How Product Design differs from art

• It has to It has to deal with the marketdeal with the market. You can . You can design the most creative/unusual design the most creative/unusual computer but if it doesn’t work, the computer but if it doesn’t work, the product won’t sell. Apple??product won’t sell. Apple??

• Art deals with form. Products have to Art deals with form. Products have to marry marry form and function.form and function.

• Products are Products are all around us--all around us-- Nike shoes, Nike shoes, pens, cameras, etc. Not pens, cameras, etc. Not isolatedisolated in in galleriesgalleries

History of Product Design

• Leonardo Da Vinci-- first product designer?• Impetus from Industrial Revolution- 1760 to 1830• Chairs, typewriters, printing press• Waterman pen-- fountain pen• Watches-- pocket watches• Levi Strauss- riveted jeans• Karl Elsender- Swiss Army Knife• What works?• What is your style?

Successful Products?

What I want you to do

1. Make unusual connections-- Mondrian and bike2. View the world through a designer’s eye3. Observe objects. Observe what people are wearing4. Articulate your views5. Get personal6. Figure out your personal style. 7. What do you like? What do you dislike?

Naoto Fukasawa

“Without Thought”

Pierre Paulin

• French furniture designer

• Designed the iconic ribbon chair.

• Not very functional.

• Fabric tore.

• Would you buy it?

Ron Arad

Israeli. Steel. Bookworm

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Alvar Aalto

• Finnish architect and designer

• Founded the firm Artek with his wife.

• Wanted to design complete environments

• Famous for his chairs.

Ingo Maurer

• German

• Son of a fisherman

• Moved to America

• Was a graphic designer

• Moved back to Germany to do lights.

• Famous for his lighting

• Revealed bulbs

Constructivism

• Basis for product and furniture design• Originated in Russia• Not art for art’s sake• Art has to have a social purpose• Spread to Germany• Many Russian constructivists taught at

Bauhaus in Germany• Influenced a whole generation of designers

Bauhaus

• Very famous school in Germany• Lots of architects and designers from there.• Wanted to mix art, craft and technology• More design oriented.• Interested in form plus function• Nowadays, Eindhoven is among the best

design schools in the world.

Good Websites

• Dezeen magazine• Bonluxat shopping website• Phillippe Starck• Artek• Alessi• Artifort• Metropolis Magazine

Design in India

• National Institute of Design: M.P. Ranjan• Design Centers- Bangalore, Amdavad, Pune• Homework: Spend half hour on the website• Find a product or a designer that you like.• Can be textile, architecture, any of the 10.• All I want is a name and a product.• Timex watch-- Neil Foley Design