design
DESCRIPTION
Tips for designing your own ads and collateral.TRANSCRIPT
Design
Page Layout & DesignPresented by
Amy Monahan
Design
keep all content inside the live area — 1/2” away from the edge
Design
add 1/8” for bleed
Design
Logos
•Having a high-resolution logo available creates a better impression and preserves branding.
•Vectorfilescanberesizedwithoutlosingquality.
pixel based: filename.jpgvector based: filename.eps
Design
Logos
•It’s a good idea to have a design for dark backgroundsandinblackandwhiteaswell.
Design
Photography
Your photos should be:300 dpi (dots-per-inch) for printing
CMYK mode for print, RGB for screen
Stock Photos:high res photos available for $10-$15 at:
•www.istockphoto.com
•www.shutterstock.com
Design
The grid
The grid is the underlying structure of your page — yourmargins,columns,andhorizontallines.Usingagridhelpskeepyourpageorganized.
Design
2 3
M A N U F A C T U R I
N G
“Missouri is proud of its advanced manufacturing sector.
Industry leaders like Emerson, Solutia and Sigma-Aldrich
call the Show-Me State home. Missouri has the sixth
best transportation network in the nation, excellent
location within 600 miles of 52.1 percent of all U.S.
manufacturing businesses, and the fifth lowest corporate
income tax rate in the U.S. Those advantages, combined
with my administration’s pro-growth, job-creation
policies make Missouri the perfect location for advanced
manufacturing innovation and prosperity.“
— Governor Jeremiah W. (Jay) Nixon
ABOUT MISSOURI
Kansas City
Jefferson City
St. Louis
Hannibal
Columbia
Rockport
St. Joseph
Springfield
Branson
Rolla
CapeGirardeauNeosho
Joplin
Sedalia
Kirksville
Moberly
Poplar Bluff
Population 5,900,000Area 68,886 square miles (178,414 square kilometers)Cost of Business4th lowest business costs8th lowest industrial energy costs6th lowest business energy costsTaxes5th lowest corporate income tax rate7th lowest unemployment insurance rate5th lowest cost of living
Manufacturing in Missouri•Manufacturing contributed over $32 billion toward
Missouri’s gross state product in 2008.
•Missouri’s manufacturing exports to the world exceed-ed $9.5 billion in 2009. The top manufacturing export products were transportation equipment, chemicals, machinery, food products, and electrical equipment.
•Thirteen Missouri manufacturers were included in the Fortune 1000 in 2009: Emerson Electric, Monsanto, Smurfit-Stone Container Corp., Leggett & Platt, Energizer Holdings, Solutia, Ralcorp Holdings, DST Systems, Sigma Aldrich, Belden, MEMC Electronic Materials, Olin, and Furniture Brands International.
Tax Abatements/ExemptionsManufacturers locating in Missouri enjoy numerous tax advantages, including:
•Sales/use tax exemption on machinery and equipment used to establish a new or expand an existing facility
•Property tax exemption for inventories
•State sales tax & local use tax exemption on energy purchases
MISSOURI’S TOP ADvANCED MANUFACTURING COMPANIES
Source: Bureau of Labor Statistics, Quarterly Census of Employment and Wages
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!( Mfg and reproducing media
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!( Mfg and reproducing media
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!( Basic chemical mfg
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!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
Kansas City
Kansas City
St. Louis
Aerospace mfg (27.1% increase from 2004 to 2009) Electrical equip mfg (8.9%) Pharmaceutical Mfg (8.8%) General machinery mfg (8.7%) Semiconductor mfg (5.9%)
St. Louis
Navigational, measuring, control instrument mfg (18.3% increase from 2004 to 2009) Pesticide, fertilizer mfg (8.0%) Commercial machinery mfg (7.9%) Mfg and reproducing media (6.9%) Basic chemical mfg (6.4%)
MISSOURI’S FASTEST GROwING ADvANCED MANUFACTURING COMPANIES
Design
2 3
M A N U F A C T U R I
N G
“Missouri is proud of its advanced manufacturing sector.
Industry leaders like Emerson, Solutia and Sigma-Aldrich
call the Show-Me State home. Missouri has the sixth
best transportation network in the nation, excellent
location within 600 miles of 52.1 percent of all U.S.
manufacturing businesses, and the fifth lowest corporate
income tax rate in the U.S. Those advantages, combined
with my administration’s pro-growth, job-creation
policies make Missouri the perfect location for advanced
manufacturing innovation and prosperity.“
— Governor Jeremiah W. (Jay) Nixon
ABOUT MISSOURI
Kansas City
Jefferson City
St. Louis
Hannibal
Columbia
Rockport
St. Joseph
Springfield
Branson
Rolla
CapeGirardeauNeosho
Joplin
Sedalia
Kirksville
Moberly
Poplar Bluff
Population 5,900,000Area 68,886 square miles (178,414 square kilometers)Cost of Business4th lowest business costs8th lowest industrial energy costs6th lowest business energy costsTaxes5th lowest corporate income tax rate7th lowest unemployment insurance rate5th lowest cost of living
Manufacturing in Missouri•Manufacturing contributed over $32 billion toward
Missouri’s gross state product in 2008.
•Missouri’s manufacturing exports to the world exceed-ed $9.5 billion in 2009. The top manufacturing export products were transportation equipment, chemicals, machinery, food products, and electrical equipment.
•Thirteen Missouri manufacturers were included in the Fortune 1000 in 2009: Emerson Electric, Monsanto, Smurfit-Stone Container Corp., Leggett & Platt, Energizer Holdings, Solutia, Ralcorp Holdings, DST Systems, Sigma Aldrich, Belden, MEMC Electronic Materials, Olin, and Furniture Brands International.
Tax Abatements/ExemptionsManufacturers locating in Missouri enjoy numerous tax advantages, including:
•Sales/use tax exemption on machinery and equipment used to establish a new or expand an existing facility
•Property tax exemption for inventories
•State sales tax & local use tax exemption on energy purchases
MISSOURI’S TOP ADvANCED MANUFACTURING COMPANIES
Source: Bureau of Labor Statistics, Quarterly Census of Employment and Wages
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!( General machinery mfg
!( Aerospace mfg
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!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
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!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
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Kansas City Fastest Growing Advanced Manufacturing Companies
!( Mfg and reproducing media
!( Navigational, measuring, control instrument mfg
!( Commercial machinery mfg
!( Pesticide, fertilizer mfg
!( Basic chemical mfg
Kansas City
Kansas City
St. Louis
Aerospace mfg (27.1% increase from 2004 to 2009) Electrical equip mfg (8.9%) Pharmaceutical Mfg (8.8%) General machinery mfg (8.7%) Semiconductor mfg (5.9%)
St. Louis
Navigational, measuring, control instrument mfg (18.3% increase from 2004 to 2009) Pesticide, fertilizer mfg (8.0%) Commercial machinery mfg (7.9%) Mfg and reproducing media (6.9%) Basic chemical mfg (6.4%)
MISSOURI’S FASTEST GROwING ADvANCED MANUFACTURING COMPANIES
Design
Page hierarchy
•Avoid looking cluttered. If too many elements are competingforattention,nothingwillgetseen.
•Identifywhatshouldbeseenfirst,second,andthird.Whatwillimmediatelygrabtheviewer’sattention?
Design
T R U C K L O A D R A T E SFROM KANSAS CITY TO MAJOR MARKETS
Los Angeles, CA 1,616 mi $1,858Denver, CO 601 mi $1,262Laredo, TX 973 mi $1,508Dallas, TX 490 mi $735St. Louis, MO 249 mi $353Chicago, IL 499 mi $549Toronto, ON 1,003 mi $1,825Memphis, TN 526 mi $631Atlanta, GA 790 mi $987Newark, NJ 1,189 mi $2,176Estimates based on 8/3/09 line haul with no FSCSource: Transportation Logistics Systems
Inbound Logistics Ad.indd 2 8/28/09 3:11:36 PM
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ad from SmartPort in Inbound Logistics
Page heirarchy moves your eye easily through the entire ad.
DesignWe work everywhere the wind blowsbut we call Missouri home.
ProEnergy helps customers generate sustainable power throughout the Midwest and the world. From our Central Missouri headquarters, ProEnergy’s experienced renewable energy professionals mobilize to develop alternative energy projects and deliver turn-key EPC services, staffing and operations and maintenance.
We live in Missouri for its high quality of life, low taxes and central location, but we work everywhere the wind blows.
For more information about the benefits of relocating your business to Sedalia, Missouri, contact Linda Christle at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
ProEnergy’s ad from North American Wind Energy
DesignWe work everywhere the wind blowsbut we call Missouri home.
ProEnergy helps customers generate sustainable power throughout the Midwest and the world. From our Central Missouri headquarters, ProEnergy’s experienced renewable energy professionals mobilize to develop alternative energy projects and deliver turn-key EPC services, staffing and operations and maintenance.
We live in Missouri for its high quality of life, low taxes and central location, but we work everywhere the wind blows.
For more information about the benefits of relocating your business to Sedalia, Missouri, contact Linda Christle at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
The rule of thirds
DesignWe work everywhere the wind blowsbut we call Missouri home.
ProEnergy helps customers generate sustainable power throughout the Midwest and the world. From our Central Missouri headquarters, ProEnergy’s experienced renewable energy professionals mobilize to develop alternative energy projects and deliver turn-key EPC services, staffing and operations and maintenance.
We live in Missouri for its high quality of life, low taxes and central location, but we work everywhere the wind blows.
For more information about the benefits of relocating your business to Sedalia, Missouri, contact Linda Christle at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
visual balance
DesignWe work everywhere the wind blowsbut we call Missouri home.
ProEnergy helps customers generate sustainable power throughout the Midwest and the world. From our Central Missouri headquarters, ProEnergy’s experienced renewable energy professionals mobilize to develop alternative energy projects and deliver turn-key EPC services, staffing and operations and maintenance.
We live in Missouri for its high quality of life, low taxes and central location, but we work everywhere the wind blows.
For more information about the benefits of relocating your business to Sedalia, Missouri, contact Linda Christle at 660-827-0884, or visit www.sedaliamoed.com.
660.829.5100www.proenergyservices.com/renewable
MISSOURI • TEXAS • OKLAHOMA • ARGENTINA MEXICO • VENEZUELA • PAKISTAN • PANAMA • GHANA
NACE Missouri Supplement.indd 13 3/4/10 11:41 AM
avoiding a static layout