design and development of new automatic on-line media monitoring system
DESCRIPTION
Description of easy implementable monitoring system for custom monitoring internet media sources.TRANSCRIPT
Design and Development of New Automatic on-line Media Monitoring System
Ing. Ľuboš Takáč
Faculty of Management Science and Informatics
University of Žilina, Slovakia, Europe
TSSA 2012, 30-31.10, Bali, Indonesia
Slovakia
http://www.slovakia.travel/
Media Monitoring System
a system which is permanently searching in relevant media sources user or company specific information for accessing it
Media Sources
TV, radio, newspapers
Internet – include almost all media information
MNSight – our developed system
on-line system which monitor internet media for / instead of you
keywords, categories, sources (UoCSI)
daily reports, all interested articles
MNSight – for who?
Companies brand monitoring “watch” competing companies keep track in company specific business
Non-company personal users neutral source of daily news, multiple angles of view articles of user specific interests (hobby, favorite theme /
persons, etc.) famous and public people can monitor themselves
MNSight – how it works?
MNSight – user interface
Web interface checking, reading articles user specific settings (kw, cat, sources, email, reports, account)
Report service (e-mail) transparent, clear, easy use
Check at http://www.mnsight.sk
Main web page.
Menu & article table.
Report.
MNSight vs. Google/Google Alert
Advantages more specific (only sources and categories you choose) without additional filtering of articles everyday (or as you set) transparent reports to your e-mail history of reports
Disadvantages not pay free service can catch more than our defined media sources location specific
MNSight – localization
analysis of internet media sources (media specialist) cover all media events categorization
some programming work (IT - programmers) RSS and non RSS media parsing sometimes source specific article extracting
for SVK media it took approx. 1-2 months implemented sources product approx. 2000 articles daily
Local Media Statistics
15 sources, 18 categories.
Future work
Using article database (after 2-3 years) interface for category, source and date specific task based on
key words
DB should answer the questions of these types: “What has been written about our president before last election?” ”When appear company XXX first time in media?” “Which media write about us in positive / negative way?” …
Conclusion
we design and develop and unique internet media monitoring system
it meets the requirements for media monitoring system (a lot of source to cover almost all media (TV, radio, etc.))
it is fully automatic
actually is running at full operation for clients
there are some possibilities to use historical data from the system to future work
Thank you for your [email protected]