design businessinnovationpres

Which college will land you the highest-paying job? http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN!

Brandon Chivers Professor Klinkowstein

Selected Business Article !

"Harvey Mudd College among the highest earning post-grad!


Summary!• Average mid-career salary: $124,300!

• STEM (science, technology, engineering and mathematics)!

• The more money people make, the better they like their job.!


Social Circumstance!Social Group: people 18-25 !

Circumstance: Students applying to university/students currently enrolled and intended major!


Ethnographic Research Brandon Chivers Professor Klinkowstein

Fall Open House Admission Center!


Bernon Hall: Admission Center!

Ethnographic Research


Welcoming Sign!


Washington Park: NYU!




Sara Fox!



Diana Pedra!



Billy Cohen!



Conner Milfred!


• 15 people present at the fall undergraduate open house. !

• Divided into groups!

• Prospective students were talking with currently enrolled students at Hofstra. !


Ethnographic Research Observations

• Boy was looking rapidly through his Hofstra admission guide!

• The girl across fidgets with her phone constantly!

• The parents are attempting to connect with one another, boasting about their children. !



• Every prospective student is with a parent!

• Parents taking over most of the conversations, rather than the student. !

• The students are dressed with clothes that may possible be considered casual: jeans, leggings, jackets, blouses!




Sarah Fox:!

What is the component in choosing a college?

• Location, location, location!

What was your first choice? Why?

• New York University: They had a great business program. !

What major and why? Is it money or aspirations?

• Entrepreneurship in order to create a business for the world!

Ethnographic Research Findings

Diana Pedra:!

What is the component in choosing a college?

• Nice campus and a small class !


• Providence college: campus size, prestigious !


• Undecided: “I don’t really know a career that is a perfect fit.”!



Conner Milfred:!

What is the component in choosing a college?!

• Study abroad programs, and a business school.!


• Columbia: met all requirements!


• Business management because they wanted money for the future. !



Billy Cohen:!What is the component in choosing a college? • Their father wanted them to attend a business school. !

What was your first choice? Why? • Boston University, because of previous relatives. !

What major and why? Is it money or aspirations? • International business, because it the parents wish. !



Diagonals !


Arcs!


Irregular Shapes!


Grids!


Monochromes!


Neutrals!


High Key!


Low Key!



Combination !


Combination: Black & White!

• Building from previous college search engines, such as College

Board, the resulting product will give a variety of options in creating

the perfect college/university match per individual. Which will be

based upon big data (social media), major, money options, and post-

grad career retention. An additional proponent of an MRI, which will

evaluate through a neurological exam, will then determine the

accuracy of a decision based upon neurotransmitters that react at

the receptor to a list of probing questions. Giving the student an

overall match that is better personalized then previous surveys.!


Proposal