DESIGN COMPOSISTIONS

JESSE HAMMOND

CREATIVE ADVERTISING THROUGH A DOUBLE PAGE SPREAD

Z LAYOUT ADVERTISING

The Z pattern builds on the idea that the eye travels from one corner of a rectangular image to the next, one after the other, until it reaches

the last corner. As the name implies, this eye movement makes the shape of a Z, starting at the top-left corner of the image, then moving across to the top-right corner, then diagonally down the page to the lower-left corner, and

finally to the lower-right corner.

GOLDEN RATIO

People noticed certain patterns that repeated in nature. They tried to quantify this

repetitious behaviour in nature and came up with phi, or more precisely: 1.6180339887

RULE OF THIRDS

The “rule of thirds” is simply a simplified version of the Golden Ratio. Basically, you want to divide your composition into thirds vertically and horizontally. Where the lines meet should

be your focal points. By avoiding a centred design you add some motion and interest.

VANISHING POINTS

MY LAYOUT CHOICE

After researching into different compositions that were possible I have chosen to go with the Z Layout, as it follows the natural way we read and allows for all the

information to be seen.