design discussion #1: graphic logo concepts
DESCRIPTION
A presentation on the importance of good visual communication in small business graphic logo design. Throughout these slides we will look at examples of bad design and explore how to avoid making the classic mistakes. We end by showing how we work and what we can do for you. Ilkeston Web Design is a band of designers and programmers operating in the Derby and Nottingham areas of the East Midlands. If youTRANSCRIPT
Design Discussion #1:Graphic Design Logo Concepts
The importance of good design communication in small business
Business Cards
Business Cards
Graphic Design is also known as “Visual Communication”
Let’s take a look at some BAD examples of logos...
The following screenshots are examples of poor communication
These are very unsophisticated...
Why is there so much bad design?
Businesses underestimate the concept stage of their logo design
Small businesses often copy well known corporate logos
Corporate logos do not work for smaller businesses
Corporations like “Orange” have enormous advertising budgets
The small business needs to make the logo communicate
Here’s another example of a corporate design copy cat
These terrible logos are everywhere
They are NOT selling the business
It is poor visual communication
Here’s another small business communicating badly...
What is this business communicating?!
Let’s take another look at that...
At a quick glance, this logo is communicating negative ideas
The human brain processes images 60 thousand times faster than words
This logo suggests the wrong ideas...
So how can we avoid these design problems?
What should we spend time doing more of?
Answer: drafts, concepts, ideas
Get your ideas down on paper
The computer is used much later
Presenting provisional ideas
We can supply the initial designs
We use Adobe Illustrator
The vector format means you can scale the graphics VERY large
There will be no loss in resolution
Vector graphics can be made large enough for vehicles or billboards
When the final logo is supplied we will send several formats
The most important is the Adobe Illustrator (.ai) format
Files are supplied either on DropBox...
Or on USB...
The key to a good logo design is communication
Designers and clients need to communicate with one another
The designer needs a clear idea of what your business wants to say
Lets avoid logos like this!