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PRODUCTION RESOLUTION

Lamar Posters are set up 1” = 1’ scale @ 216ppidocument resolution. This equates to 18 pixels per linear inch on the final product.

MATERIAL, SUBSTRATE, INKS & WARRANTIES

Material/Substrate - Vinyl: Recommended: Ecoflexx 3.0Weight: 3 oz./sqydWarranty: 1 year

Material/Substrate - Polyethylene Paper Replacement: Recommended: Lamar Poster FlexWeight: 2.9 oz./sqydWarranty: 60 days

Warranty protects against ink fade ink adhesion, and failure of material or pockets.

The following specifications can be used when creating a production file for Lamar’s static Retrofit Poster inventory. The exceptions include TriVisions, J-Bolt panels, and Wallscapes. If you prefer to download a template in .PDF or .TIFF format.

Updated 3/2017

STATIC POSTER SPEC SHEET

DESIGN SPECIFICATIONS

Compatible Software:Adobe Photoshop, Illustrator, or InDesign.*

Acceptable Formats:Native formats from the software listed above or .PDF, .TIFF, or .EPS.

*Embed fonts when applicable.

DESIGN & FINISHING SPECIFICATIONS

14' x 48' BULLETIN

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LEGIBILITYFonts selected for out-of-home designs must be easy to read from variable distances. Use large and legible typefaces. Choose fonts that are easily read at long distances. Fonts with thin strokes or ornate script will be difficult to read.

EXAMPLEBelow is a sample of how the letter size looks in proportion to two standard sizes:

LETTER HEIGHT GUIDE

R E M E M B E R

Readability is also dependent on color contrast. Higher contrasts will allow smaller text size. Complicated backgrounds behind text will also reduce readability. For more in-depth information on how to optimize contrast, reference the "Creating Effective OOH Ads” Creative Tips Sheet.

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100' − 200'

200'− 300'

300'− 350'

350' − 500'

500'− 600'

4''− 8''

READABLE TEXT HEIGHT (IN)EXAMPLESDISTANCE (FT)

8''− 10''

10''− 15''

15''− 20''

20''− 24''

Posters, Surface Streets

Posters, Surface Streets& Highway Bulletins

Posters, Surface Streets& Highway Bulletins

Highway Bulletins

Highway Bulletins

10' 6'' x 22' 9'' POSTER