Image File Formats

RASTER IMAGESPixel-base graphics; Resolutiondependent; Photos & web graphics

TIFF High quality print graphics and scans

RAW Unprcessed data fromdigital cameras

PSD Layered Adobe Photoshopdesign files

GIF Animation & transparency in limited colors

JPG Web & print photos and quick previews

PNG Transparency with millions of colours

AI Original Adobe Illustratordesign files

PDF Print files and web based documents

EPS Individual vector designelements

These vector image formats can also incorpate raster elementos

VECTOR IMAGESCurve-based graphics; Resolution independt; Logos; Icons & Type

IMAGE COLOUR FORMATS

CMYK is a 4-colour printing process that stands for

CYAN, MAGENTA, YELLOW

and key (BLACK)

C Y KMRGB is a

light-based colour model that stands

for red, fgreen& blue

R BG

The CMYK system pattern is used in impressions,while the RGB system pattern is used

on monitors and televisions.

CMYK is a variation of the RGB system so that it can be applied to the paper, not equal, because it is not

possible that all the colors that the human eye can see through the monitor can be transferred to the paper.

Where, the color spectrum of the CMYK system is much smaller than the RGB system color spectrum.

Example of what CMYK color selection is for

Example of what RGB color selection is for

The IKEA logo is one of the most popular and recognized logos in the furniture industry. It has a bold and elegant let-tering that conveys a strong and modern corporate image.

The yellow and blue colors of the IKEA logo are influenced by the basic colors of the Swedish national flag. The aggres-

sive lettering and contrasting colors make the logo really stand out and make an impact. The blue color symbolizes confidence and excellence, while the yellow color repre-

sents happiness, imagination and energy.No

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The letters “L” and “G” in a circle symbolize the world, fu-ture, youth, humanity, and technology.

Also, it represents LG’s efforts to keep close relationships with our customers around the world.

The symbol mark consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG’s

commitment to deliver the best. Therefore, the shape or the color of this symbol mark must never be changed.

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