design in transit: moving forward
TRANSCRIPT
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spring studio
@springUX
DESIGN IN TRANSIT:
MOVING FORWARD
Bruce randall
Linda Matthews
March 31, 2015
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Process and techniques
used to solve problems…
…almost any kind of problem.
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Design process
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CUSTOMER INSIGHT
EXPLORE SOLUTIONS
VALIDATE THE EXPERIENCE
CLARIFY THE PROBLEM
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Keep the user
at the center
of your thinking.
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Look deeper.
Don’t stop at your
first insight, idea or solution.
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Customer Insight
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A deep understanding of
your customer is the fuel
that drives a great solution.
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Take 90 seconds to interview your neighbor
about their morning commute, then switch.
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Take 90 seconds to interview your neighbor
about their morning commute, then switch.
What happened?
What was nice?
What was frustrating?
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personas
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Journey map
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Clarify the Problem
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“If I had an hour to solve a problem and my
life depended on the solution, I would spend
the first 55 minutes determining the proper
question to ask, for once I know the proper
question, I could solve the problem in less
than five minutes.”
Albert Einstein
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Explore Solutions
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“I have not failed.
I’ve just found ten thousand ways
that won’t work.”
Thomas Edison
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What are some ideas for
making a morning commute
delightful?
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Validate the Experience
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test your concept
Once you have your ideas,
you need to validate that it
does, in fact, solve the
problem.
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LOW FIDELITY
HIGH FIDELITY PILOT PROGRAM
INFORMAL
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Storyboard
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Act it Out
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Build a Prototype
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Moving Forward
We know that each of you face thorny challenges. Solving them
can improve the quality of life for hundreds of thousands of
people.
Your opportunity is to transform these challenges into delight.
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Questions?
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Thank You!
150 SPEAR ST, STE. 1500 SF, CA 94105
415.339.1979 | www.springstudio.com | @SpringUX
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Image Attributions• Cover Slide: “Caltrain – 4th and King” by Sergio Ruiz. Usage permitted by SPUR.
• Slide 5: “Powell Station Mezzanine” by Sergio Ruiz. Usage permitted by SPUR.
• Slide 6: “BART platform” by Aaron Anderer is licensed under CC BY-ND 2.0.
• Slide 8: “Rush Hour” by Charbel Akhras is licensed under CC CC BY-ND 2.0.
• Slides 9 & 10: “19th Street BART - Oakland” by Sergio Ruiz. Usage permitted by SPUR.
• Slide 14: “Elevator Aboard the Celebrity Equinox” by Joe Ross is licensed under CC BY 2.0. Modified.
• Slide 15: “Seamless Train” by Dave Fayram is licensed under CC BY 2.0. Modified.
• Slide 17: “Visions of BART” by John Morgan is licensed under CC BY 2.0. Modified.
• Slide 18: “Night commuters; turnstyle exit, Castro Valley BART Station” by rafael-castillo is licensed under CC BY 2.0
• Slides 22 & 23: CC @MaryWharmby
• Slide 24: “el cerrito del norte” by Robert Couse-Baker is licensed under CC BY 2.0
• Slides 25 & 26: “Untitled” by Davide Ragusa is licensed under Public Domain CC0 1.0
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