design overview
TRANSCRIPT
Design BasicsYou will be…
- Designing the cover of the yearbook - Making promotional posters
- Making yearbook pages
It is now time to learn some design basics that will help you with these three tasks!
What is Design?In general, it is a plan or drawing
produced to show the look or function something. GRAPHIC DESIGN is the
process of visual communication through the use of fonts, space, images, and color.
Elements vs. PrinciplesWe’re going to talk about ELEMENTS of
design and PRINCIPLES of design.
Elements PrinciplesLine, shape, color, value, texture, text, size, and space.
These are the materials you build designs with.
Contrast, repetition, alignment ,and proximity.
These are rules that help you organize and place the materials.
Elements of Design: LineLines can be used for a wide range of purposes: stressing
a word or phrase, connecting content to one another, creating patterns, dividing up space, and much more.
Options:Straight Curved
Horizontal Vertical Thick Thin
Dotted Broken
Lines can create a sense of movement or direction in your
design.
Elements of Design: ShapePut lines together to create height and width, and you have a shape. Shapes can be used to create patterns, organize
and divide space, and draw the viewer’s attention.
Options:Geometric (triangles, circles, squares, etc.) Natural (plants, animals, people, etc.) Abstract (icons, freeform graphic representations)
Elements of Design: ColorColor is used to generate emotions, create unity, make
something stand out, and generally create visual interest.
Options:Warm vs. Cool Bright vs. Muted Primary vs. Secondary Neutral Colors Complementary Colors + +
Elements of Design: ValueValue is how light or dark an area looks. Use value to create
depth and light, to lead the eye, or to emphasize.
A gradient helps us visualize value: Any color has a range of value.
Elements of Design: TextureTexture refers to what the surface of an object looks and feels like. In graphic design, you can mimic the look of
different textures to add depth, contrast, and visual interest.
Options:Wood
Cement Glitter Fabric Paint Glass Metal Paper
Elements of Design: TextDifferent texts have different moods. They can be clean and
modern, classic and professional, Casual and fun, aggressive,
mature, immature, historical, futuristic, and so on. Try to match fonts together that you believe complement each other.
Options:Serif fonts: hello hello (have “hooks”) Sans-serif fonts: hello hello Script fonts: hello hello Artistic fonts: hello hello
Elements of Design: TextMix font sizes
Mix bold and unbold
Mix straight and rotated
Mix fonts
Add shapes
(tips)
Elements of Design: SizeSize is how small or large something is. Interesting
choices regarding size can attract attention or define the importance of an element in the design.
Elements of Design: SpaceSpace is the area around or between elements of the
design. It can be used to separate or group information. Used effectively it can lead the eye through a design.
Options:Positive Space: the space the subject takes up. Negative Space: the space surrounding the subject.
Principles of Design: ContrastSeparate elements in a design should stand apart from one
another. Think of contrast as a noticeable difference between elements. You can achieve contrast using different
colors, textures, and sizes next to each other.
Color contrast
Value contrast
Texture contrast
Size contrast
BAD
GOOD
Principles of Design: RepetitionRepeating elements helps to create patterns. When you
repeat the use of any design element, it also creates cohesiveness. For example, if you use a blue border on one image, using blue borders on the other images creates unity.
Principles of Design: AlignmentAlignment means that objects in the design are
visually connected so that nothing feels out of place or disconnected. Objects “line up” with each other
when they are supposed to.
The elements on this page are not in alignment.
Principles of Design: Alignment
The elements on this page are now better aligned!
Alignment means that objects in the design are visually connected so that nothing feels out of place or
disconnected. Objects “line up” with each other when they are supposed to.
Principles of Design: ProximityProximity is how close or far away objects are from each
other. If two elements are related, they should be placed in close proximity to each other. Doing so increases viewer
comprehension of the design.
Imagine how strange it would look if you put distance between
and image and its label…
My Dog
Principles of Design: ProximityProximity is how close or far away objects are from each
other. If two elements are related, they should be placed in close proximity to each other. Doing so increases viewer
comprehension of the design.
Imagine how strange it would look if you put distance between
and image and its label…
My Dog
Task: search the internet for two
professional examples of graphic design that
you find beautiful, interesting, or impressive.
Your choices should also demonstrate
some of the elements and principles
mentioned today.
Upload your two examples into the designated google
folder, and see what everyone else picked.