design powerpoint final

Design, Business, and Innovation

Amanda Lastella

Design Thinking, Tim Brown

Created step-by-step representation of process of creating design innovation


Amanda Lastella


Inspiration

Considers problem facing business/ community

Technology, constraints, seeking out new ideas


Amanda Lastella


Ideation

Proposed solutions Creation of MANY prototypes Communication


Amanda Lastella

Design Thinking, Critical Question 1

What could happen if an innovator doesn’t test his or her prototype, and instead moves on to the production phase of a product?

“Companies are not required to provide any safety data when they notify the agency about a new chemical, and they rarely do it voluntarily…” Ian Urbina: “Think those Chemicals have been Tested?”, New York Times


Amanda Lastella

Design Thinking, Critical Question 2

Why is communication a key component of the design thinking process?

“…failure to ask important relevant questions” Dennis S. Gouran: “A Critical Analysis of Factors Related to Decisional Processes Involved in the Challenger Disaster“


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Going Deeper, Seeing Further…

Consider the background of the costumers/ consumers


Amanda Lastella


Layer those backgrounds to find patterns/ consistencies


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See whether or not extreme ends of a spectrum can offer insight into issue


Amanda Lastella


Learn about backgrounds of employees within company

Can they be shifted?


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Look into backgrounds of all people involved in business/ economic network

Ethnographic Research, Walking to Art Studio

Girl on left: Carrying white bag with art projects

Girl on right:

Helping girl on left carry black box with art supplies


Amanda Lastella

Ethnographic Research, Watching Various Edited Videos

Guy in red sweatshirt showing group video editing app

He is leading most of the conversation


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Ethnographic Research, Playing the Piano

Guy in red sweatshirt playing on piano for the rest of the group Piano against red wall with various drawings and paintings hanging above it


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Ethnographic Research, Filming

Guy in red sweatshirt recording girl in leather jacket (not seen in photo) using video editing app he had shown earlier Room has video games stacked against the wall (right) and clothes in closet (centered behind guy)


Amanda Lastella

Ethnographic Research, Notes on Participants

The guy in the group appears deeply interested in film making, including the girl wearing the black leather jacket in various edited videos

Design, Business, and Innovation Amanda Lastella

Ethnographic Research, Additional Notes

Girl in black leather jacket likes to get involved and help others carry equipment/ record content

Amanda Lastella Design, Business, and Innovation

Ethnographic Research, Additional Notes

Girl in blue sweatshirt involved in art class, works outside on projects, has a lot of supplies to carry around campus with her

Amanda Lastella Design, Business, and Innovation

The ability to carry around equipment was limiting to all three participants

The two girls: art equipment

The guy: camera/ filming equipment

Ethnographic Research Findings


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Interviewing Humans

Interview’s main focus: the participants

Interviewer there merely as a guide


Amanda Lastella

Interviewing Humans

Do NOT include personal stories/ anecdotes


Amanda Lastella

Interviewing Humans

Since focus is on the participant, make him or her feel at ease

Helps participant open up


Amanda Lastella

Interviewing Humans

Listen more than you speak

Goal is to gain more information from this person, keep that focus


Amanda Lastella

Interviewing Humans

Clarify vague answers “Why is that?”, “Tell me more about that.”


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Interview Planning: Introductions

Ok, so just start off with introducing yourself. So, how are you doing? What do you like to do for fun? You’re a Hofstra student, right? What are some of your classes? What’s your favorite class?


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Interview Planning: Moving into Main Focus

What kind of art projects do you do? What was your favorite one? What are some of the more difficult aspects of art? Is there anything you wish you could change about the class? Is there anything that would make the difficult parts of it easier to manage?

Interview Planning: Main Focus


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How do you bring your art supplies to school everyday? Is it easy to get those supplies to class? What do you think would make it easier to get those supplies to class? Would making it easier to get to different locations easily with your supplies make you more motivated to do artwork? Thank you so much for your time. Do you have any more comments about what we discussed?


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Edited Interview


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Interview Findings

Process of making art

Time consuming

Drawing, planning piece/work, painting/drawing the final product


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Interviewing Findings

Supplies

Lots of supplies needed to make artwork

Expensive

Heavy, difficult to carry around

Takes more time to carry supplies


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Peer to Peer Documentation

Girl in black jacket fixing hair with mirror Background:

Two beds, right one lined with stuffed animals on top


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Girl in black jacket fixing brushing hair in front of large mirror Clothes hanging on bed post One lamp lighting most of room Mirror surrounded with jewelry and hair products


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Girl in flannel shirt showing showing charcoal Girl in black looking at tube of paint Box on floor with art supplies Beds in background, both unmade


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Close up of art supply box

Large paint tubes in back (acrylic)

Top part of box (in front) has various pens, charcoals, other drawing supplies


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Left: stack on video game covers, remote on top Top Right: different game systems and other game discs either stacked on top of each other or in boxes Bottom Right: school books and folders


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Peer to Peer Documentation Observations

Room Low lighting

Pink walls with white, sparkly ceiling

Two unmade beds


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Organization: Room Many items thrown around room Stacked on top of each other

Method to the madness: General idea of where items belong ex. Video games on shelf, clothes in closet, stuffed animals on bed


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Organization: Supply Box Heavy items in bottom compartment -ex. Paint tubes Light items on top “shelf” -ex. Pens, pencils, charcoals


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Peer to Peer Documentation Findings

Amount of “Stuff”

Supply box All possible art supplies girl in flannel could need/use

Room Various clothes, video games, game systems, remotes


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Room:

Necessity for organization Ability to put belongings in more clear, organized spaces

Necessity for mobility Difficult to find, gather, and carry belongings should need to move arise


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Supply Box:

Necessity for better mobility

Box itself very large, difficult to manage/ carry around Heavy Lots of supplies in one place


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Desk Research, Business Sites

“There’s Magic in Mess: Why you should Embrace a Disorderly Desk”

Disorder creates order in itself

Messy piles on desk create computer-like memory cache

https://www.ft.com/content/e6f82da0-8b4d-11e6-8cb7-e7ada1d123b1


Amanda Lastella


“Interview: Artist Susan Rothenberg” Describes art process �� ”….has been known to repaint even after the canvases have been hung on the gallery walls.”

”’I threw out a lot of work… I started it…. my usual process… then I just thought, I don’t want it in my studio.’”

https://www.ft.com/content/667f8384-83bf-11e6-8897-2359a58ac7a5


Amanda Lastella


“Pure Storage: Not Whirr-king Out” Failing storage company

Trying to replace old hard disc drives with flash storage

Most customers moving to cloud, removing need for storage, and this company, altogether

https://www.ft.com/content/b597a666-7fa2-11e6-8e50-8ec15fb462f4?ftcamp=published_links%2Frss%2Flex%2Ffeed%2F%2Fproduct


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“Nano-Machine Inventors win Nobel Chemistry Prize” Creation of nano-machines through organic material “’…demonstrates how the miniaturization of technology can lead to a revolution’”

https://www.ft.com/content/ac7ac9aa-8add-11e6-8aa5-f79f5696c731


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“Nvidia Shows off Smaller Artificial Intelligence Computer for Baidu Car”

Creating more efficient AI computer for self-driving cars: SMALLER system- systems like this more in demand, progression towards smaller technologies

http://www.reuters.com/article/us-nvidia-computer-idUSKCN11J08F


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Using nano-technology, a small carrying device can store 100x its weight via a flash storage-like method. Scanning a given item and shrinking it down to a small, manageable size, the device then saves the item within its system and calls it back up to return to its actual size when needed by the user. Typical users include artists that manage a large amount of equipment, parents of children that need to store toys, and students with overwhelming amounts of school supplies.

Business Proposal


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Item being shrunk and device itself Location of item at start of process Process to shrink item Calling up item in database Enlarging item back to normal size

Infographic Elements


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Infographic Sketches


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Infograph


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Imagined Product/ Service in Situ Visualization Selected Environment and User Image


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Imagined Product/ Service in Situ Visualization Selected Device Image


Amanda Lastella

Imagined Product/ Service in Situ Visualization


Amanda Lastella

Design Thinking for Educators, Ideo

Overall guide for teachers to use design thinking process in and out of classroom

Mainly focuses on the process of design thinking, and uses the field it’s addressing (education) as examples or supplements


Amanda Lastella


Goes over issues faced by most teachers ex. Students not focusing, parents not communicating, rooms can’t promote learning for different types of students, teachers don’t cooperate


Amanda Lastella


Introduces design thinking as a “mindset,” different way of looking for solutions (pg.11)

”Human centered”- promotes “empathy” between coworkers and those affected by given system

”Collaborative”- encourages team-building ”Optimistic”- belief that change can occur

”Experimental”- allows for sharing of new ideas and embraces failure as a means to success


Amanda Lastella

Encourages “stepping out of your zone of comfort” (pg.16) Aids in discovery of new ideas Allows for communication between groups that wouldn’t otherwise reach out to one another Helps break “routine”



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Gives steps teachers from Ormondale Elementary School used to redesign their school:

Discovery

Interpretation

Ideation

Experimentation

Evolution


Amanda Lastella

Process begins with identifying the issue- similar to “ideation” stage from Tim Brown

List current or future problems

Keep issue as simple as possible

Work out time and financial constraints



Amanda Lastella

Notes how to “Define your Audience”- learning about all the people that will be involved/ affected by process:

People directly involved with study

Colleagues/ administrators

Outlier groups/ extremes



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Selecting Research Participants

Create specific descriptions of possible participants

Plan where interview will take place and possible activities

Take notes on interview



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Preparation for Interviews

Create question guide

Get all contact details

Have camera

Thank you gifts (if necessary)



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Using participants’ self-documentation

Helps understanding a person’s viewpoint/ experiences



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Interpretation Take information and makes “insights”

“Involves storytelling”



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Methods for sharing stories:

Make dedicated space Listen to everyone’s stories

Take bits of information and record for whole group



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What to include in stories:��

”Personal details”

Draw attention to most useful or interesting parts

“Motivations” and frustrating “barriers” of participants

How participants interacted with environment

”Remaining questions”



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Putting together larger themes of findings:

Connect stories together

Show findings to others to get outside opinions

Let go of unimportant findings



Amanda Lastella

Brainstorming preparations

Have a “well-defined topic” in mind

Use a room with lots of space to facilitate movement

Use tools like post-its and markers

Include people outside of working group

Limit sessions to an hour to have consistent focus



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Encourage building off of ideas

Don’t limit others’ proposals or try to throw them out, they can be inspiration or fuel for another idea



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“Reality Check”

Examine the idea itself: what does it really mean?

Keep constraints in mind and come up solutions for those

Build on idea

Let go of implausible ideas



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Types of prototypes:

Storyboard- imagine complete experience involved with idea through images, sketches, text, cartoons, etc.

Fake advertisement- promoting best parts of idea

Model- 3-D representation of idea

Role-play- outlines experience felt through idea



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Refining the idea in the future

Find new tasks to improve idea and assign leaders for those tasks

Make a timeline for identified tasks

Create regular check-in meetings (about 30 minutes long) to keep group updated, share concerns, and come up with new ideas



Amanda Lastella

Create larger network/ community to share ideas with

Invite “colleagues, experts, and friends”

”Include people you feel comfortable sharing new ideas and frustrations with”

Create check-in meetings for this larger group, too
