Intro to Design Thinking

an approach to solving design problems by understanding users' needs and developing insights to solve those needs

Understand Observe Synthesize Ideate Prototype Iterate

The process in theory...

Gain basic knowledge so you know the right questions to ask

Methods:

-Web research (but go beyond Google)

-Brief interviews for background

-Reach out to friends who may be connected/have information on domain

Gain empathy with your target users by talking to them and observing them

you need to understand your audience even better than they understand themselves

the only way you’ll get there is to develop a deep

empathy for their habits, beliefs, quirks, workarounds...

Keep asking WHY?

Loops of questions

Observation is powerful

Come up with a point of view statement that will inform your prototyping

You can't design for everyone, and you can't fix every need you identified

Instead, tightly focus on one

user + need + insight

based on your point of view, generate as many ideas as possible

Write nonstop for a set period of time (10–20 minutes).

Do not make corrections as you write.

Keep writing, even if you have to write something like, "I don't know what to write."

Write whatever comes into your mind.

Do not judge or censor what you are writing.

FREE WRITING

MIND MAPPING

Whatever u think Think the,OPPOSITE

MERGING IDEAS

Seeking INSPIRATION

Make your ideas real & learn from peoples’ reactions to your prototype

take insights gained from prototyping and revisit your assumptions; sometimes you might go all the way back to the Understand phase

QUESTIONS?