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Design brief and overview

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Page 1: Design Project 1

We’re starting with STANFORD.

PROJECT DUEThursday, Apr 18

We’re at a rare moment in histo

ry. Not since the dawn of electric

ity and co-ed education has

higher learning been as ri

pe for change as it is n

ow. Technological & cultural trends are disru

pting the

landscape around education, and the nature and experience of higher education is changing.

WEEK 1

Surprise the class w

ith the booty (as in loot) y

ou

bring home. You’ll be doing a lot of digging and it

is up to you to find and sh

are the gold.

StEpS along thE Way

- Notice & Identify

hotspots t

o follow

- Observe, Im

merse, & Engage on campus

- Start capturing “ra

w data”

- Map out th

e current opportunitie

s

- Identify

and follow an opportunity

What is higher ed like for Logan LaPlante, a 13 year old who creates h

is own

curriculum and just g

ave his first

TEDx talk? Why should we bring people to

campus when you can take the “W

orld’s best c

ourses, o

nline, for fr

ee” as Course

ra

says they deliver?

What is tru

ly meaningful to Stanford stu

dents? how will what you uncover

change the way we look at the purpose and possibility

of living and learning

at Stanford? Dig in and uncover the esse

nce of life and learning at Stanford and

craft a visio

n for how life and education might change at Stanford in 2020.

WEEK 2

Show the class what th

e experience of Stanford will

be like with in a future defined by your new point

of view.

StEpS along thE Way:

- Generate possib

le options then dig into one path

- Capture and communicate your ra

w data

- Craft v

isual/video that shows your visio

n for the

......future

- Test & ite

rate on your vision

What you’ll share with the class

Page 2: Design Project 1

What yoU’ll ShaRE WIth thE ClaSS

1. CURatEd BItS of “RaW data”

You’ll be collecting things along the way (video clips of user interviews, concept sketches,

inspirational visuals, etc). You will pull these from the work you have been doing.

2. yoUR VISIon VISUal (oR VIdEo)

Your vision in the form of a short video or video.

Both deliverables could take many forms but they must be “stand-alone.” Meaning, anything you

share with the class should be able to be understood in your absence without explanation (e.g.

photos with descriptive captions, videos with meaningful titles and credits or voiceovers all work).

Examples of concept sketches, user interviews and vision video

@StanfoRd

DESIGN PROJECT 1

StanfoRdREMIXEd

@StanfoRd

DESIGN PROJECT 1

StanfoRdREMIXEd