design. skim pages for verbal/visual clues quickly process information evaluate content in...
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Design
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Skim pages for verbal/visual clues
Quickly process information
Evaluate content in “packages”
Are selective in choosing media
Today’s Teen Readers:
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Effective DesignContent-drivenMakes a strong verbal/visual connection
PurposefulRelates fact, figure & feeling information
ReadablePresents photographs & copy logically
ConsistentGives readers a sense of organization
EntertainingAppeals creatively to its audience
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DESIGNof
BASICGUIDELINES
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Content ElementsVerbal and visual elements work together to communicate a complete & entertaining story• Action/reaction/scrapbook photos: Tell a story
• Reference photos: Group shots, portraits
• Captions: Explain the story the photo begins
• Identifications: Identify by first/last names
• Headlines: Grab reader, highlight content
• Stories: Add information, details, quotes
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Layout GuidelinesBulls eye effect
Structure
Linkage
Dominance
Variety
Margins
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Visual Bulls EyeVerbal and visual elements interact together to form a BASIC visual bulls eye for design
White space
Words
Photos
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Guidelines of Design – VISUAL BULLS EYE
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Guidelines of Design – STRUCTURE
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Guidelines of Design – LINKAGE, DOMINANCE, VARIETY
HORIZONTAL EYELINE
DOMINANCEVARIETY
VARIETY
VARIETY
VARIETY VARIETY
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Guidelines of Design – MARGINS (external & internal)
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Click-N-Go!
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threepeat color
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Three-peat shape
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theme trademark
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DESIGNof
COMMON PITFALLS
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Find the Flaws
Caption alignment
Missing photo
Photo alignment
Color line
Caption sizing
Gutter copy
Poor cropping
Copy alignment
Cropping error
Missing captions
Inner spacing error
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Design