design sprint
TRANSCRIPT
DESIGN SPRINTHOW TO DESIGN, PROTOTYPE AND TEST PRODUCT IN 5 DAYS
Marian Mota
UX Consultant 2.5 years in Eleks, 4 years in SoftServe 30 projects Team of 5 designers
Traveling, Bike, Comics, Cinema
MARIAN MOTA
Design sprints are a process for teams of any size to solve and test design problems in 2-5 days.
Its answering critical business questions through design, prototyping, and testing ideas with customers.
DESIGN SPRINT
The Design Sprint process, created by Google Ventures, is rooted in the Design Thinking mindset.
Basically, Design Thinking is a structured way for product teams break out of the mold of corporate processes. It’s about involving the perspectives of the user, business and technology, to provide a way to create the “next big thing”.
DESIGN SPRINT
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO, IDEO
DESIGN THINKING
DESIGN SPRINT
What problems, needs, and motivations do people have?
Do people understand your product’s value proposition?
Which messages are most effective at explaining your product?
Can people figure out how to use your product?
Why do people stop using your product?
Why don’t people adopt new features when you launch them?
DESIGN SPRINT
DESIGN SPRINTIS SUPER FAST
Understand Diverge Converge Prototype Test
DESIGN SPRINT
Each of the stages can include design best practices, known as methods, such as “user interviews” or “competitive reviews.”
There are more than 40 possible methods, and you never need to use all of them. Select the right methods for your sprint, or add and invent your own best practices.
DESIGN SPRINT
DAY 0Select and invite the sprint team Prepare the sprint room Prepare the supplies Gather data
DESIGN ROOM
Your own Design War Room with Whiteboards, rolling desk, etc.
SUPPLIESSharpies, paper, tape, sticky notes, voting dots, a timer
TEAMThe sprint team should include designers, engineers, product managers and experts.
1. UNDERSTANDUnderstand who the target audience is. Come to a common understanding of the goal and business opportunity for the sprint. Agree upon what success will look like and how it will be measured.
Name Behaviors
Needs and GoalsFacts and Demographics
COMPETITORS
DESIGN PRINCIPLES
Imagine it’s time to launch your product. What is the first announcing
tweet you will send out?
FIRST TWEET
2. DIVERGEThe purpose of these activities will be to generate insights and churn out many possible solutions to address the Problem Statement.
Individual and group Mind Mapping Rapid iterative individual sketching or “Crazy 8s” Storyboarding Silent Critique and vote (5-10 minutes) Repeat
SKETCH THE MOST IMPORTANT USER STORYHighlights the story most critical to the challenge at hand. Where does your customer start, where should they end up and what needs to happen along the way?
CRAZY EIGHTSGive everyone a sheet of paper and ask them to fold it 3 times 1 min
Ask the team to unfold the paper and notice the 8 grid rectangle created. Ask them to sketch 8 ideas in 5 mins, one in each rectangle.
STORYBOARD
SILENT CRITIQUE
This allows everyone to form their own opinions before they get biased by others.
3-MINUTE CRITIQUES (3 MINUTES PER IDEA)At this point, the team can discuss the best ideas and decide which ones to prototype.
3. CONVERGEDefine a minimal viable product and decide what to test and prototype.
Identify conflictsEliminate solutions that can’t be pursuedList out assumptionsIdentify how each assumption will be testedCreate a prototype storyboard to define what needs to be prototyped Write user test script
ASSUMPTIONS
STORYBOARDa comic book-style story of your customer moving through the previously-defined critical path. The storyboard is the blueprint for the prototype
Low cost rapid way of gaining insights about what the product needs to be
The end results will help the team understand what is working and what is not
4.PROTOTYPE
TYPESPaper prototypes Keynote Wireframes Interactive prototypes, like InVision, Marvel, POP, Origami, Pixate Axure HTML+CSS
SKETCH
INVISION
User test
Stakeholder feedback
Technical feasibility check
5.VALIDATE
Test with at least 4 people
Test people individually
Prepare questions in advance
Observe and take notes, record if you can.
Use understandable language.
The results may not match your expectations
USER TEST
Observe and interview customers as they interact with your prototype.
Observe and interview customers as they interact with competitive products.
Debrief with the team of the day’s testing sessions
USER TEST
We're testing the software, not you
USER TEST
Sketch
InVision
QuickTime
Join.Me
Evernote
TOOLS
YOU’VE FINISHED YOUR DESIGN SPRINT! NOW WHAT?
Most stuff worked
Some big questions
Everything exploded
