design sprint methodology – a learning curve, liz leakey
TRANSCRIPT
BBC CHILDREN’SLIZ LEAKEY
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WHAT’S A HOMEPAGE?OPPORTUNITY
CONTENT DISCOVERY REFLECTING THE CHANNEL
SOCIAL MOBILE FIRST
THEMES
How might we use the homepage to allow users to discover new content?
CONTENT DISCOVERY
How might we use the homepage to reflect the channel’s personality and structure?
REFLECTING THE CHANNEL
How might we use the homepage to make the sites feel less lonely?
SOCIAL
How might we give users access to our content on the go?
MOBILE FIRST
DESIGN SPRINTSPROCESS
WHAT ARE THEY GOOD FOR? • Getting lots of ideas tested with actual
users quickly • Focusing the stakeholders and core
team on a problem or theme • Engaging and involving cross-discipline
teams
SPRINTS FOR 4 WEEKSPROCESS
PERSONAS & USER TESTING
AUDIENCE
Sarah and Duck Sarah is a 7 year old girl with an endearing best friend, Duck. The pair embark on simple but exciting adventures, exploring the world both near and far in their own wobbly and imaginative way.
Games Watch Radio
Explore Sarah & Duck’s house
Games Watch
The Sarah & Duck Song
Radio
Quackiest Moments
LOCATION, LOCATION, LOCATIONSTAKEHOLDER VISIBILITYCOMMITMENTIT’S ABOUT THE INTERACTIONLESS IS MOREHAVE BACK UP KIDSPLAN, THEN PLAN SOME MORE
THINGS WE LEARNED