design thinking doing€¦ · design thinking prototyping prototyping prototype to learn!...
TRANSCRIPT
![Page 1: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/1.jpg)
CustomerExperience
DesignThinking
Design Thinking
DesignDoing
![Page 2: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/2.jpg)
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
![Page 3: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/3.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision
![Page 4: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/4.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision
tangible real
![Page 5: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/5.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision1. enables you to test and refine the functionality of your idea2. enables you to test the performance of various materials2. enables you to describe your product more effectively
![Page 6: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/6.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Fail early, and often!
Error Cost
Project Timeline
ProtoType Fial = Learn more
To lateProject
Risk
Launch
# of test cycles
![Page 7: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/7.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Make sure people really want your product.
To avoid sunk cost fallacy.
Check if you solutions fits a big enough problem
![Page 8: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/8.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
![Page 9: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/9.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
![Page 10: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/10.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
What about accidental ordering?
What feedback do people need when
underway?
Are people willing to order over an app?
![Page 11: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/11.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
Are people willing to order over an app?
![Page 12: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/12.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
What about accidental ordering?
What feedback do people need when
underway?
Are people willing to order over an app?
Will people do this on their
smartwatch?
![Page 13: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/13.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Diving into the first good idea
![Page 14: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/14.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Diving into the first good idea
Solution Test out many ideas
![Page 15: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/15.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
![Page 16: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/16.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
Endowment Effect
![Page 17: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/17.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
Solution Quick & dirty prototyping
![Page 18: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/18.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
![Page 19: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/19.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
Develop
![Page 20: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/20.jpg)
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
Solution Action bias
Develop
![Page 21: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/21.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Prototyping without a purpose
![Page 22: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/22.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Prototyping without a purpose
Solution have a question in mind
![Page 23: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/23.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
![Page 24: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/24.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Persona Customer Journey
Experience Journey/scenario’s User Journeys
Storyboards ‘micromoments’
prototype
Your idea
![Page 25: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/25.jpg)
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
![Page 26: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/26.jpg)
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
![Page 27: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/27.jpg)
CustomerExperience
DesignThinking
Develop>Test
Prototyping
Prototyping
Deliver
Implementation
Testing
![Page 28: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/28.jpg)
CustomerExperience
DesignThinking
Develop>Test
Prototyping
Prototyping
Feedback Info
Number of itterations
5 5Number of people
Deliver
Implementation
Testing
![Page 29: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/29.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
ROUND 1 - own peers
ROUND 5 - real end user
5Number of people
![Page 30: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/30.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
ROUND 1 - own peers
ROUND 5 - real end user
5Number of people
create different versions to trigger
feedback
![Page 31: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/31.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
Extreme Users
![Page 32: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/32.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
1 Keep the iterations between Design and Test short
2 Start by testing your customers’ jobs, pains and gains before testing solutions
3 Customers rarely do what they say they’ll do, so be actionable in your tests
4 Make it measurable!
5 Use quick and cheap tests to produce first insights.
![Page 33: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/33.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping Testing
![Page 34: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/34.jpg)
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
![Page 35: Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn! Application to order pizza with a single tap. Idea Design Questions Develop What about accidental](https://reader033.vdocument.in/reader033/viewer/2022051809/601455bd5d4d787c4d6cd78b/html5/thumbnails/35.jpg)
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping Testing
Deliver
Implementation
Discover Define
Research Ideation