Christopher McCann
@letterpress_se 16 October 2015
Design Thinking in 4 Simple Steps that are Complicated
What do you know about Design Thinking ?
Can we use this in a business context ?
The story of Bob
Abductive‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
Problem Solution
Abductive‘Guess’
Design Thinking
Understanding Problem Solution
Empathy Ideas Evaluation
Business Thinking
SolutionProblem
Empathy Through Research Observe. Engage. Watch and Listen
Framing the Problem Define the challenge
based on what you have learned about your user
Generative Ideation Not about the ‘right’ idea,
but generating the broadest range of possibilities
Prototype & Validation Build to test Test to learn
No empathy before framing
Fear of failure
Will take too long
Emphasis on process
Complex ?
Isn’t this really just strategic thinking ?
Well, yes..
Bob
Act Generative Ideation
Prototyping & Validating
Understanding Empathy / Research
Framing Problem
Solution
‘Methods that are simple are not always easy’
@drunkcod