design thinking - method & mindset · innovation = the successful exploitation of new ideas...

Design Thinking - Method &

Mindset

Sarah King – Founder & MD

[email protected] @sarahl.king / @work.bydesign

“Creative Collaboration doesn’t happen by accident –

it happens by design”

- Sarah King, We Are Unstuck

1. What we’ll be doing.

Creative Confidence &

Design Thinking – why it matters

Creative Mindsets – into practice

Q&A

@sarahl.king / @work.bydesign

2. How we’ll need to be.


Disconnect

Hold on

IDEAS Ideas

Resources

3. What you’ll need.

Sheet of paper – divided into four sections

A pen


Creative Confidence

What it is. Why it matters.

Creative Confidence – what it is.

Our natural ability to come up with ideas and

to try them out1

“ “

Reclaim your Creative Confidence – Tom Kelley / David Kelley – HBR

Creative Confidence – what it is.

Our natural ability to come up with ideas and

to try them out1

“ “ Creativity = the generation of new ideas2

Innovation = the successful exploitation of new ideas

Design = is what links creativity and innovation

1. Reclaim your Creative Confidence – Tom Kelley / David Kelley - HBR

2. The Cox Review of Creativity in Business

Creative Confidence

What it is. Why it matters.

Creative Confidence – why it matters #1

Because there’s no such thing as a straight path.



Because the workplace is asking for it



Because the world needs creatively confident

humans

Volatile

Uncertain

Complex

Ambiguous



Because we risk being left behind …



Because it’s good for business – people and

profit.

(Forrester, “The Creative Dividend”)

10% is 3.5x more likely in creative companies

69% of companies who

foster creativity have received awards for

being the “best place to work”

Revenue growth of

(Forrester, “The Creative Dividend”)


Creative Confidence fuels Design Thinking. And vice-versa.


Design Thinking

Design Thinking – what it is.

A method and a mindset for fuelling our creative confidence so that we might solve problems

that matter

“ “


Curious Others (empathetic) Collaborative Learning Iterative Growth Do

Design Thinkers have a worldview which is:

Closed Self Directive Failure One-shot Fixed Talk


Confidence to work like this comes from:

Desire … Trust … Commitment … Recognition …


Design Thinking – what it is.


Our Design Thinking Methodology …

Iterative

Expansive /

Reductive

Empathy

… supported by our six Creative Mindsets

Design Thinking isn’t just about ‘what’ you do, it’s about how you do it.


Curious Others (empathetic) Collaborative Learning Iterative Growth Do

Design Thinkers have a worldview which is:

Closed Self Directive Failure One-shot Fixed Talk

Design Thinking: Additional Resources

Creative Mindsets



What more can you do to recognise yourselves as creative beings and to create an environment which fuels this?


What are you currently talking about that you could be making?


Where do you currently see a fear of failure? What might you do to help with that?


Grab a post-it note. What’s the latest book you read? Podcast you like? Article you read? Exhibition you saw? Gig you went to What was interesting about it?


Creative Mindsets



Design Thinking – in practice

Questions?

design thinking - method & mindset · innovation = the successful exploitation of new ideas...

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