design thinking project report

8/17/2019 Design Thinking Project Report

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DESIGN THINKING

Team 4 PGDM

• Amaan Aalim

• Anwesh G

• Rahmanulla Khan

• Saba Khan

• Vinay Pasari

The Innovaors! Team 4


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DESIGN THINKING

Table o" #onen


INSPIRATI$N PR$%&EM

STAKEH$&DERS

&'#K( RANI

RITIKA PATI&

SHRIK'MAR S

DATA IMMERSE)PERS$NA#APT'RE

*$'RNE( MAP PHASES

DATA #APT'RE! IMMERSE

P$INT $+ VIE,S

S$&'TI$NS

RE#$MMENDED S$&'TI$NS


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DESIGN THINKING



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DESIGN THINKING

INSPIRATI$N PR$%&EM

Woxsen is spread over two hundred acre of large campus. As it is so large it takes time for people

to commute within the campus. A person takes around five minutes to walk down till admin

block from the hostel. Per day if a person takes walking as the mode of transport, he/she would

waste around 2 minutes per day. !f there are around "## people walking down daily, they would

be wasting 2## minutes per day. Around $## hours of the students would get wasted for one

month if they walk down till the college. Also, during rainy days or extremely sunny days it

becomes difficult for people to walk to their respective destination carrying their heavy laptops

and books with them. %here is a need to get rid of these problems. &ence, our goal is to create a

proper internal conveyance.



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DESIGN THINKING

'oreover the problem affects even deeper when students reali(e that with time there hard earned

money is being wasted. )n average student*s fee is around "# +ac and there are around "##

students in campus. An hour costs around # rupee to a student which means, on daily basis astudent is wasting -# rupees on walking.

We team innovators have selected this problem to solve with the help of design thinking. esign

%hinking is the confidence that everyone can be part of creating a more desirable future, and a

process to take action when faced with a difficult challenge.



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DESIGN THINKING

STAKEH$&DERS

takeholders are the one who have share in the problem. We have taken eight stake holders and

from them we have taken personas of three. We have taken two final personas for the 0ourney

phase and point of view.



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DESIGN THINKING

Persona! &u-.y Rani/ En0)user

+ucky is a 22 years old student in prestigious business school 1woxsen school of business1,

&yderabad and she pursuing her "st year 'A.

3ets up early in the morning to do Poo0a, then does some sub0ect related reading and at $ am she

packs her pack to go to oval for breakfast. After having breakfast she look for cycles and she

finds no cycle and she decides to walk to class with heavy load of books.



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DESIGN THINKING

he carries books to class to read in leisure time because she wants to become topper of the class

and gets sense of accomplishment when she completes her planned work.



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DESIGN THINKING

Persona! Rii.a Gu1a ) E2reme 'ser

4itika 3upta is a 25 years old student in prestigious business school 1woxsen school of

business1, &yderabad and she pursuing executive 'A.

3ets up late in the morning around $6-# and miss breakfast every day. %hen moves to class in

personal car, attends class and then comes back to have lunch and then goes to hostel if there is

no 2nd half class and completes her assignments/pro0ects or takes rest.

7or her prestige matters a lot i.e. how people are looking at her and what do they think about her and her status. he doesn*t like walking as it is time waste and it doesn*t look convenient when

you have your own car.

ue to her car she doesn*t have to worry about getting late to the class, so for that reason she

misses breakfast due to not getting up on time early morning.



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DESIGN THINKING



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DESIGN THINKING

PERS$NA! Shri Kumar/ #usomer

hri 8umar is a 9 year chief executive officer at Woxsen chool of business. :ompleted his

education ;'A< from +ondon business school and worked in +=% before 0oining woxsen.

&e himself is an entrepreneur who wants to solve problems around him. +oves travelling and

love to play golf. +oves to motivate students and take college to heights.

hri 8umar is a representor and administrator of Woxsen chool of business. >sually his

schedule is hectic. &e prefers 0ogging as soon as he gets up from bed and after that he has his

breakfast. %hen he starts from &yderabad to reach Woxsen chool of business. &e gets couple of

mails regarding issues running in campus and internal conveyance being one. After getting so

many re?uests from students and management he thought of hiring a consultancy to get rid of

this issue of internal conveyance.



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DESIGN THINKING

DATA IMMERSE)PERS$NA#APT'RE

&u-.y Rani Rii.a Gu1a Shri Kumar

33 3 45

+emale +emale Male

Deails on &i"e syle

+ucky gets up early for Poo0a

and studies for some time and

then heads towards oval to

have breakfast. After

breakfast goes to class by

walk with heavy load of

books and a laptop, so that

she can study in leisure time

in the class.

Deails on &i"e syle

4itika gets up late in the

morning and goes to oval

late. ue to not reaching oval

in time she misses her

breakfast and goes to class

without having breakfast. he

has her own car and loves to

give people lift till class

because it gives her

happiness.

Deails on &i"e syle

Wakes up early in the

morning and does exercise

then haves his breakfast and

starts towards woxsen school

of business. 4eaches here

around "#am and goes for a

supervision till oval and

construction site. its in his

cabin for a long time doing

pending official things and

reverting mails. %hen evening

around pm leaves campus

and goes homes



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DESIGN THINKING

Ga06es7 Tools7A--essories

'obile, laptop, watch, hair

dryer,


'obile, laptop, watch, hair

dryer,


'obile, laptop, watch.

Moivaion +a-or

4eligious songs

Moivaion +a-or

ongs, ports

Moivaion +a-or

!nspirational movies

-ommuni-aion -hannels

:ell, WhatsApp, 'ail







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DESIGN THINKING

*$'RNE( MAP PHASES

%he activities are being occur on different places as well but these two are the most fre?uent

0ourney. Phase " is the hostel to oval 0ourney where students go through daily.

Phase 26 )val to admin block is a long way and needs time as well as energy to travel from oval

to admin. %his is a crucial commute for students because they carry heavy load of books and

laptop. %his makes their 0ourney very hectic and gives them stress, as well as emotional

instability.

%his 0ourney has become hectic and needs to solve for benefit of the students as early as possible.


LIFE CYCLE/

JOURNEYMAP

Phase 1 Phase 2

Hostel to Oval Oval to Admin block


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DESIGN THINKING

DATA #APT'RE! IMMERSE 8&'#K( RANI9

LIFE

YCLE/

OURN

Y MAP

HASE

Hostel

Oval>

Why?

Why?

Observe&

IdentifyMOTIVATIONALMOMEN

TS

Observe& IdentifyDEMOTIVATIONALMOMENT

S

Observe&

IdentifyPOSITIVETHINKIN

GMOMENT

S

Observe &

Identif y

NEGATIVE

THINK ING

MOMENTS

POV The

Pr!b"e#St$te#en

t%Pers!n$ NEEDS$ '$y t!

%((VE)*(++ s! th$t ,be-$.se

%(

INSIGHT((+

+ucky

searches

for cycle

to go to

oval

he

reaches

oval

early

by

cycle

she

don*t

want to

stand in

?ueue

when there

is no ?ueue

when she sees a

long ?ueue

would get her

breakfast

?uickly

would not

be able to

have

breakfast

properly

@+ucky,

P3'

student ,

BCC a way

to @reach oval

early

so that @she

receives her

breakfast early

and doesn*t

get to wait inthe long

?ueue

&as her

breakfast

?uickly

%o get

convey

ance

%o reach

class on

time

when a

friend gives

her lift toclass

when she

doesn*t get any

conveyanceand has to walk

she would get

conveyance

she would

have to

walk

@+ucky,

P3'

student,

BCC a wayto @reach class

on time

so that @she

doesn*t get towalk and gets

aconveyance



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DESIGN THINKING



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DESIGN THINKING

DATA #APT'RE! IMMERSE 8RITIKA G'PTA9

+E #(#&E7$'RNE(

AP PHASE

;Hosel o

oval<

,hy= ,hy=

$bserve >I0eni"y

M$TIVATI$

NA&

M$MENTS

$bserve >I0eni"y

DEM$TIVA

TI$NA&

M$MENTS

$bserve >I0eni"y

P$SITIVE

THINKING

M$MENTS

$bserve >

I0eni"yNEGATIV

E

THINKIN

G

M$MENT

S

P$V/ The ProblemSaemen

?Persona/@ NEEDS a w

o ?@@VER%@BB/ so h

be-ause ?@INSIGHT

@@B

iv

C

4itika

goes to

oval

%o

have

breakf

ast

%o get

energ

y for

her

day

!f she gets

food after the

time slot is

over

When food is

not provided

after the

timeslot

Will be active

in class

Will not be

able to

concentrate

in class

@4itika, Cxecutive 'A

student,

BCC a way to @have

breakfast

so that @she remains activ

class without losing anconcentration

iv

4

4itika

sits in

oval for

a longtime

%o

have

breakf ast

peacef

ully

%o be

satisfi

ed; to

have

stomach

full<

When classgets cancel

when class is preponed

Would have a peaceful day

she doesn*t

get a her

favorite

seat to

sit;outside

oval on the

chair<

whichwould

already be

occupied by

somebody

@4itika, 'A student,

BCC a way to @have h

breakfast

so that @ she doesn*t rush

have it peacefully withohaving any time constrai

sitting on her favorite sea



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DESIGN THINKING

DATA #APT'RE! IMMERSE 8&'#K( RANI9

&I+E

#(#&E7

$'RNE(

AP PHASE

;$val o

-lass<

,hy=,hy

=

$bserve >

I0eni"y

M$TIVATI$

NA&

M$MENTS

$bserve >

I0eni"y

DEM$TIVATI$

NA&

M$MENTS

$bserve >

I0eni"y

P$SITIVE

THINKING

M$MENTS

$bserve>

I0eni"y

NEGATI

VE

THINKI

NG

M$MEN

TS

P$V/ The

ProblemSaemen

?Persona/@

NEEDS a

way o ?@@

VER%@BB/

so ha 7

be-ause ?@

INSIGHT

@@B

ivi

:

+uck y

carrie

slaptop

s and

book

while

walki

ng

from

oval

toclass

%o

4efer /

4ead

4ead

duri

ng

leisu

re

time

hares

8nowledge

with friends

7ailing to read

books during

leisure time

When

:omplete as

planned

,sense of

Accomplish

ment

+oose

temper on

friends

and

professors

@+ucky,

P3'

student, %he book worm

BCC a

way to @carryher

books/laptop

easily

so that @ she

can read

during leisure

time and has

sense of

accomplishment, loses

temper if not

completed

ivi

3

+uck

y

Walks

fast

Bot to

miss

class

and not

to lose

attendance

%o

reac

h

class

intime

When

Professors

appreciates our

time

management

when professor

points you out

about our late

coming

sit happily in

the class and

could

concentrate

:ouldnDt

concentrat

e in the

class

@+ucky,

P3'

student,

BCC a

way to @reach

class on

time

so that @she

canconcentrate

well without

missing any portion taught

in class



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DESIGN THINKING

DATA #APT'RE! IMMERSE 8RITIKA G'PTA9

LIFE

CYCLE/

OURNEY

MAP

PHASE

Oval to

lass>

Why?

Why?

Observe& IdentifyMOTIVATI

ONALMOMENTS

Observe& IdentifyDEMOTIVA

TIONALMOMENTS

Observe&

IdentifyPOSITIVETHINKIN

GMOMENT

S

Observe&

IdentifyNEGATI

VETHINKIN

GMOMEN

TS

POV ThePr!b"e#

St$te#ent%Pers!n$(

NEEDS $ '$y%((VE)*(+

s! th$t ,be-$.se %(

INSIGHT ((

iv

C

4itika

goes

back to

hostel

%o

revise

her

lessons

she

wouldunderstand

class

proper

ly

when a friend

helps her revise

when she

doesn*t have

sources to

study

Will respond

to all E=A

he will get

bad marks

@4itika, 'A stude

BCC a way to @to back to hostel after

breakfast

so that @ she respond

all E=As securing g

marks

iv

4

4itika

3ives

lift to

people

he

loves

to help

%o

make

hersel

f

happy

When her

friends reach

on time

When her

friends reach

late for class

kick start

everyoneDs day

A delay of

one person

could be

delay to all

@4itika, 'A stude

sociable, BCC a way to

make herself happ

so that @she can mak

kick start morning fo

friends without gettlate to class



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DESIGN THINKING

P$INT $+ VIE,S

Phase :! Hosel o oval

P$V/ The Problem Saemen

?Persona/ NEEDS a way o ?@@VER%@BB/ so ha 7 be-ause ?@

INSIGHT @@B

@+ucky, P3' student ,

BCC a way to @reach oval early

so that @she receives her breakfast early and doesn*t get to wait in the long

?ueue

@+ucky, P3' student, BCC a way to @reach class on time

so that @she doesn*t get to walk and gets a conveyance

@4itika, Cxecutive 'A student,

BCC a way to @have breakfast

so that @she remains active in class without losing any concentration

@4itika, 'A student,

BCC a way to @have her breakfast

so that @ she doesn*t rush and have it peacefully without having any time

constraint sitting on her favorite seat



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DESIGN THINKING

Phase 3! $val o #lass

P$V/ The Problem Saemen

?Persona/ NEEDS a way o ?@@VER%@BB/ so ha 7 be-ause ?@INSIGHT @@B

@+ucky, P3' student, %he book worm

BCC a way to @carry her books/laptop easily

so that @ she can read during leisure time and has sense of accomplishment,

loses temper if not completed

@+ucky, P3' student,

BCC a way to @reach class on time

so that @she can concentrate well without missing any portion taught in class

@4itika , 'A student,

BCC a way to @to get back to hostel after the breakfast

so that @ she responds to all E=As securing good marks

@4itika , 'A student, a sociable,

BCC a way to @to make herself happy

so that @she can make a kick start morning for her friends without getting late

to class



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DESIGN THINKING

Sele-e0 P$Vs!

P$V :!

P$V 3!



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DESIGN THINKING

P$V C!



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DESIGN THINKING

#ray Soluions

• Cooks, kindle

•!nbuilt bag in cycles

• 'agic bag; if u throw in

air it will reach admin<

• %hrow bag in a pit of

certain weight and with

the pressure it will reach

admin

• Artificial owls who all

carry the bags;robots<

• Cscalator roads with seats

• Parachute

• Asking body builder

friends to carry the bag.

ag will have special

features of muscle building

• +ight weight bags which

will absorb the weight of the bag

• keeping coolies who can

carry bags

• %hrow bags towards

admin throwing a slingshot;like in angry birds<

• >sing trolleys near the

ovals till admin and parking the trolleys



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DESIGN THINKING

• 4esi(e the bags and make

it pocket bags with

reduced weights;Withhelp of torch light which

can make things small

and big

• Private auto

• Clectric scooter boards

#ray soluions 3!

•

%eleportation

• >mbrella attached

escalator road with

baggage carrier

• Woxsen inFcampus train

• woxsen small internal

conveyance bus;woxsen

tum tum like the one in

!!% which works on battery, haring auto<

• Cco friendly 0et packs

• :able cars attached from

the highest pole of ovalto highest pole of admin

• %ubeless tires of bicycles

with umbrellas for shade

• &aving tricycles who

can accommodate three people

• kating boards and roller

skates



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DESIGN THINKING

• Get packs

• ling shot rides

• 4oller coaster rides

• ags which can turn into

cycles which can beused to commute

• 7lying mat

• ubble car

Re-ommen0e0 Soluions 8Prooy1e9

Soluion :! Es-alaor roa0 wih umbrella sea arran6emen



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DESIGN THINKING

Soluion 3 81rooy1e9! Ele-ri- -ommue



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DESIGN THINKING



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DESIGN THINKING

Soluion C81rooy1e9! #able #ommue

Soluion 4 81rooy1e9! Slin6 sho ri0e



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DESIGN THINKING

Soluion 5 8Prooy1e9!



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DESIGN THINKING



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DESIGN THINKING

Team 4 PGDM

Amaan Aalim

Anwesh G



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DESIGN THINKING

Rahmanulla Khan

Saba Khan

• Vinay Pasari

design thinking project report

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