Creating long-term valuesDesign for sustainability creates competitive advantage

Production, servicesIn the long run, ecologically responsiblemanufacturing of products and services willno longer be an alternative model butsimply a pure necessity. The question iswhat can really be achieved and what arethe right approaches? Our workshop willfamiliarize you with the design conceptsthat ensure ecologically responsiblepractices. They base on methods that donot lead to limitations and restrictions butto growth and opportunities. And puttingthem into practice right away will show youtheir amazing potential: The Natural Step,Cradle to Cradle®, Awareness Tools.

Innovation and DesignSustainability and the creation oflong-term values for customers andenterprises is essential forinnovation. What it takes is a newunderstanding of the business caseand the courage to face customers’needs and market opportunities.Design helps to infusesustainability in the innovationprocess

CommunicationEnsuring long-term success and creatinglong-term values requires consistent,custom-tailored communication on alllevels. What communication does ishighlighting benefits and creatingmeaningful experiences.

Three modules – your advantages

Three modulesThe „Long-Term Values“workshop features threemodules, namely Production/Services, design-driven Innovation and Communication. Each ofthe modules can be taken individually or incombination with the others. The actual durationof the workshop is thus determined by yourchoice, ranging from half a day to three days.

The approachEach module comprises three steps: thetheoretical input, the practical applicationand the collective evaluation. This is toensure that you not only learn the theorybut also its application, how to benefitfrom it and what to achieve with it.

The participantsThe workshop is aimed at managing directors,heads of departments, innovation executives,product management and project teamrepresentatives and marketing experts.

Your partnerMensch Design Innovation GmbHhas developed and tested this workshop in collaboration with experts from the respectivefields. We specialize in value-oriented business and innovation development. We operateglobally.Matthias Müller, director: +41 79 570 09 64, mueller@mdii.ch, www.mdii.ch.

„We realize that all our inventions have already appeared in nature in a more elegant form and at a lot less cost to the planet.“

Your benefitsYou understand what sustainability means.You understand what you yourself canachieve.You build new knowledge in your companyand help create an energy essential tomeeting the challenges of the future.

Janine Benyus,„Biomimicry“